How to Link Products on TikTok

Getting your products in front of viewers on TikTok is one thing, but making it easy for them to actually buy those products is where real success happens. If you want to turn followers into customers, you need a clear, simple path from a viral video to your virtual storefront. This guide will break down every method for linking your products on TikTok, whether you're using the fully integrated TikTok Shop or a clever link in bio strategy.

The Gold Standard: Linking Products with TikTok Shop

TikTok Shop is the most powerful and seamless way to sell products directly through the app. It’s an all-in-one e-commerce solution that lets creators and brands tag specific products in their videos, LIVEs, and on their profile page. When a viewer sees a product they like, they can tap a small shopping bag icon, view a product detail page, and check out - all without ever leaving TikTok. This dramatically reduces friction and can skyrocket your conversion rates.

Who Can Use TikTok Shop?

The first step is figuring out if you're eligible. While the specific requirements can vary by region, here are the general guidelines:

• Location: TikTok Shop is currently available in select countries, including the United States, United Kingdom, and parts of Southeast Asia. You need to be based in a supported region.
• Account Type: You must have a TikTok Business Account.
• Follower Count (for Creators): In some regions, creators need a minimum number of followers (often around 1,000) and need to have posted a video in the last 28 days to be eligible for the affiliate program.
• Seller Requirements: If you are a brand selling your own products, you'll need to register through the TikTok Shop Seller Center and provide identification or business verification documents.

How to Set Up Your TikTok Shop and Link Products

Assuming you meet the criteria, getting started is a straightforward process. Here’s a step-by-step breakdown of how to get your shop running and add clickable product links to your content.

Step 1: Register in the Seller Center

Your journey begins in the TikTok Shop Seller Center. You can find it with a quick Google search or by navigating there directly. You'll sign up using your TikTok account or with an email and phone number. This is your command center for everything related to your shop - from adding products to managing orders.

Step 2: Provide Your Business Information &, Get Verified

TikTok needs to verify who you are. For U.S.-based businesses, you'll provide your business registration information (like an EIN). If you're an individual seller, you'll provide personal identification (like a driver's license or passport). Follow the prompts to submit your documents. The verification process can take a day or two.

Step 3: Link Your Bank Account

This is how you get paid. You'll need to link a bank account for your sales proceeds. Be sure the information here is accurate to avoid any payment delays down the line.

Step 4: Add Products to Your Shop

Once you're verified, you can start stocking your shelves. You have two main options:

• Manual Upload: Add products one by one, filling in details like the product name, description, images, price, and inventory count. Make your listings look amazing with high-quality photos and benefit-driven descriptions.
• Integration: If you sell on a platform like Shopify, you can install the TikTok app on your Shopify store to sync your products automatically. This saves a huge amount of time and keeps your inventory consistent across both platforms.

Step 5: Tag Products in Your Videos

This is where the magic happens. After you’ve filmed and edited your TikTok video, you can link a product directly to it before posting.

1. On the final posting screen (where you write your caption), tap "Add link."
2. Select "Product."
3. A list of your approved products from the Seller Center will pop up. Choose the product you're featuring in the video.
4. Give the product a clear name that will show up on your video (you can customize it here if needed).
5. Tap "Add," and then post your video.

A clickable product link (often with a small shopping bag icon) will now appear right above your username on the video. Anyone watching can tap it to shop immediately - it’s the most direct path to purchase on the app.

The Workaround That Works: Mastering the "Link in Bio"

What if you’re not eligible for TikTok Shop, or you prefer to send customers to your own website to capture email addresses or control the entire brand experience? In that case, the classic "link in bio" is your best friend. This has been the standard for years on platforms that don’t allow clickable links in posts, and it’s still highly effective when done right.

First, Get Your Link in Bio Live

To add a clickable website link to your TikTok profile, you often need to meet one simple requirement: you must have a TikTok Business Account.

1. Switch to a Business Account: If you haven't already, go to Settings and privacy > Account > Switch to Business Account. It's free and gives you access to analytics and other commercial features.
2. Add Your Website: Once you're on a Business Account, navigate to your profile and tap "Edit profile." You'll see a field labeled "Website." Paste your desired URL here and save.

That’s it! The link will now appear on your profile page, just under your bio description.

How to Drive Traffic from Your Videos to Your Bio Link

Simply having the link sit there isn't enough - you have to actively and consistently direct people to it from your videos. Treat every video as an advertisement for the link in your bio.

• Verbal Call-to-Action (CTA): The most direct method is to just say it. While you’re showing the product, say something like, "You can grab this for yourself at the link in my bio!" or "I linked my exact outfit in my bio for you guys."
• On-Screen Text CTA: Use TikTok's native text feature to add an overlay that points people in the right direction. A simple "Shop in my bio" or an arrow pointing up with the words "Link in profile" works perfectly. Have it appear at the moment you introduce the product.
• Caption CTA: Reinforce the message in your video's caption. Something like, " obsessed with this new gadget 🥰 Get yours through the link in my bio! #gadget #techtok" connects the aural and visual CTAs.

The trick is consistency. If your audience knows that you always link featured products in your bio, they’ll know exactly where to go every time they see something they like.

Optimizing Your Link-in-Bio for Maximum Sales

Don’t just throw a generic homepage link in your bio and hope for the best. To drive sales effectively, you should use a "link hub" tool or a custom landing page. These tools (like Linktree, Beacons, or Later's Link-in-Bio) let you create a simple, mobile-friendly micro-site where you can feature multiple links.

Here’s how to create a high-converting bio link page:

• Feature Your Top Products: Don't make people search your entire website. Create a section at the top of your link hub for "As Seen on TikTok" and put your most recently featured products right there with images.
• Match Your Branding: Use the same fonts, colors, and overall vibe as your TikTok profile to create a cohesive brand experience.
• Keep It Simple: Too many options can lead to decision paralysis. Highlight 3-5 key links: your main shop, the featured product, another social channel, and maybe a newsletter signup.
• Update It Regularly: If you feature a new dress in a video on Monday, make sure that dress is the first thing people see when they click your link on Monday. Keep it fresh and relevant.

Creative Ways to Drive Sales Without Direct Links

If you don't have access to TikTok Shop and your account isn't yet eligible for a website link in your bio, don’t worry - you can still start making sales. You just have to be a little more creative with your approach.

Promo Codes and Specific URLs

Unique details can drive action and make your brand more memorable. Instead of a clickable link, give your audience something they can easily remember and type in themselves.

• Exclusive Discount Codes: Create a promo code solely for your TikTok audience, like "TIKTOK20". Announce it verbally in your videos and show it clearly with on-screen text. This gives viewers a direct incentive to visit your site and makes it easy for you to track sales originating from TikTok.
• Vanity URLs: Services like Bitly let you create custom short links, but even better is a memorable redirect you create on your own site. Something like "yourbrand.com/tiktokfinds" is easy for someone to remember and type into their browser. Mention it clearly in your videos.

Using the Comments Section Strategically

You can't post clickable links in TikTok comments, but you can absolutely use the comments to guide your audience. When people inevitably ask, "Where did you get this?!" you have an opportunity.

Pin a comment to the top of every product video that answers the question before it's asked. Your pinned comment could say: "You can find this on my website [yourbrand.com]! Use code TIKTOKSALE for 15% off ✨" It’s not clickable, but it puts the information right where curious viewers will look.

Final Thoughts

Turning TikTok views into revenue comes down to making it ridiculously easy for your audience to shop. Whether you're using the powerful integration of TikTok Shop or a cleverly optimized link-in-bio page, the key is to create a frictionless path from the For You Page to your checkout.

Of course, a consistent flow of great content is what brings people to those links in the first place. For our team, planning our entire TikTok strategy on a visual calendar is essential. It lets us see which products we're pushing and when, helping us build smarter campaigns. Because we built Postbase for video-first platforms like TikTok, we find it makes scheduling content and managing everything in one spot a whole lot simpler.