How to Link My Website to Google My Business

Your Google Business Profile is often the very first interaction a customer has with your brand, and linking your website to it turns that handshake into a conversation. It's one of the simplest, highest-impact changes you can make to your local internet presence. This guide will walk you through exactly how to add your website to your profile, explore other strategic linking opportunities you might be missing, and highlight common mistakes to avoid along the way.

Why Is Linking Your Website to GMB So Important?

Connecting your website to your Google Business Profile (formerly Google My Business, or GMB) isn't just about filling in another box - it's about building a bridge. It creates a seamless path for potential customers to move from discovering you on Google Maps or Search to engaging directly with you on your own turf. Here are the core benefits this simple action delivers.

1. Drives High-Intent Traffic Directly to Your Site

When someone finds your business on Google, they're not just browsing, they're actively looking for a product, service, or solution. The "Website" button on your profile is a direct call-to-action for these motivated users. Clicking it takes them from a basic informational listing to your full online experience, where you can showcase your brand personality, share detailed offerings, tell your story, and capture leads through contact forms or newsletter sign-ups.

2. Boosts Your Local SEO Ranking

Google loves consistency. One of the foundational pillars of local search engine optimization (SEO) is consistent NAP (Name, Address, Phone Number) information across the web. Adding your website URL to this list (making it NAP+W) provides another powerful signal to Google that your business information is legitimate and accurate. A verified, linked website acts as an anchor for your Business Profile, confirming its authenticity and boosting its ranking for relevant local searches like "plumber near me" or "cafe in brooklyn."

3. Creates Trust and Credibility

A professional and complete Google Business Profile inspires confidence. A missing website link can feel like a red flag to a cautious consumer - does this business even exist? Is it legitimate? A direct link to a well-maintained website instantly reassures customers that you're an established, professional operation. It shows you've invested in your online presence and are ready to provide them with more information.

4. Gives You Control Over the Narrative

Your Google profile is fantastic, but it's constrained by Google's format. Your website is your territory. You control everything: the design, the messaging, the user journey. By funneling users from Google to your site, you move them from a space you rent to a spot you own. There, you can fully articulate your value proposition, showcase glowing testimonials, and guide them toward a conversion without the distractions of competitor listings.

The Step-by-Step Guide to Adding Your Website Link

Ready to get this done? The process is refreshingly straightforward. Follow these steps to add your primary website link to your Google Business Profile in minutes.

Step 1: Log In to Your Google Business Profile Manager

First things first, you need to access your profile dashboard.

• Go directly to google.com/business and sign in with the Google account associated with your business.
• Alternatively, you can just search for your business name on Google. If you're logged in with the correct account, you'll see a management pane appear directly in the search results.

Step 2: Find Your Business and Click "Edit Profile"

If you manage a single business, you'll be taken straight to its dashboard. If you manage multiple locations, select the specific one you want to update from the list.

From the main management view, you'll see several options. Look for the button labeled "Edit profile" and click on it. It’s typically one of the most prominent buttons near the top of the pane.

Step 3: Navigate to the "Contact" Section

Once you click "Edit profile," a new window will appear with various categories of information you can edit, like "About," "Location," and "Hours." Click on the "Contact" tab to find the fields related to how customers can get in touch with you.

Step 4: Add Your Website URL

Inside the "Contact" section, you'll find a field labeled "Website." This is where the magic happens.

• Enter the full URL of your website into the field.
• Pro Tip: Be sure to include the full address, including https://www. for accuracy (e.g., https://www.yourdomain.com). Do a quick copy-and-paste from your browser's address bar to avoid any typos.
• Once you've entered the URL, click the "Save" button.

Google may take a few moments (or in rare cases, up to a couple of days) to review the change before it goes live, but it's usually visible almost immediately. Go ahead and search for your business to see the shiny new "Website" button on your profile!

Beyond the Homepage: Other Strategic Links You Can Add

The primary website link is just the start. Google offers several other specific link fields that act as powerful shortcuts for customers, directing them to the exact action they want to take. Using these shortcuts substantially reduces friction and can directly lead to more bookings and sales.

1. The Appointment Booking Link

If your business relies on appointments (think salons, mechanics, consultants, clinics), adding an appointment link is a game-changer. It puts a "Book Online" or "Schedule" link right on your profile.

• In the "Edit profile" section, look for the "Book" or "Booking" section.
• Instead of linking to your homepage, add the direct URL to your scheduling page (e.g., your Calendly page, your website’s contact/booking page, or a third-party booking platform).
• This one action removes the need for a customer to search for your booking page on your website, massively increasing the odds they'll complete the action.

2. Links for Food & Drink Businesses (Menu and Orders)

For restaurants, cafes, and bars, Google provides dedicated links that customers look for.

• Menu Link: In the "Edit profile" area, go to the "Menu" section. Add a direct link to the menu page on your website. No more forcing hungry customers to click through five pages to find what you serve.
• Order Link: Farther down in the "Contact" or a dedicated "Order" section, you’ll find fields for "Order a head link" and "Order for delivery link." Use these to link directly to your online ordering system or your page on platforms like DoorDash or Uber Eats.

3. Using GMB Posts to Link to Specific Content

GMB Posts are like mini-updates that appear on your Business Profile, and they are a phenomenal - and underused - way to drive traffic to specific pages.

Each Post you create can include a call-to-action button with a unique link. This is perfect for:

• Promoting a sale and linking directly to the sale category on your e-commerce site.
• Announcing a new blog post and linking straight to the article.
• Highlighting a new product with a link directly to its product page.
• Showcasing a new real estate listing and linking to the property details.

These Posts keep your profile fresh and allow you to constantly create new bridges back to the most relevant parts of your website.

Common Mistakes to Avoid When Linking Your Site

Getting your website link on your profile is easy, but a few small missteps can negate the benefits or even harm the user experience.

Mistake #1: Using a Broken or Incorrect URL

A typo in the URL will send users to a 404 "Page Not Found" error. This is not only incredibly frustrating for the user, but it also reflects poorly on your business's attention to detail. Always double-check - or better yet, triple-check - your URL by copying it directly from your web browser and after saving, clicking it from your live GMB profile to test it.

Mistake #2: Linking to a Non-Secure (HTTP) Page

Your website absolutely should have an SSL certificate, which gives it the https:// prefix. Linking to an older http:// version is bad practice. It can trigger browser security warnings, erodes customer trust, and isn't favored by Google. Make sure your link points to the secure version of your site.

Mistake #3: Forgetting to Update the Link After a Redesign

Did you recently launch a new website or change your domain name? One of the first things on your post-launch checklist should be updating your Google Business Profile. It's a key source of traffic, and an outdated link is like a changed street address with no forwarding - it leads potential customers nowhere.

Final Thoughts

Linking your website to your Google Business Profile is a fundamental digital marketing task that takes five minutes yet delivers continuous value. It enhances your local SEO, builds credibility, and creates a clear pathway for interested customers to learn more and convert.

Once your Google profile serves as a powerful funnel to your website, the next step is reaching customers wherever else they spend their time. After building tools and managing social strategy ourselves for years, we grew tired of platforms that just weren't built for a marketing world dominated by video and direct engagement. With Postbase, we created a social media tool that values reliability, simplicity, and modern workflows, so you can manage your entire social media presence without feeling like you're fighting your software.