How to Add Products to Google My Business

Adding your products directly to your Google Business Profile is one of the fastest ways to turn local searchers into paying customers. This powerful, free feature acts as a digital storefront right inside Google Search and Maps. This guide will walk you through exactly how to add products, best practices for making them stand out, and how to manage your catalog for maximum effect.

Why You Should Add Products to Your Google Business Profile

You might be wondering if it's worth the time. The answer is a clear yes. Showcasing your products directly on your Google Business Profile (GBP) isn't just a gimmick, it’s a smart marketing move that gives you a serious advantage. When customers search for businesses like yours, you want to give them every possible reason to choose you over the competition.

Here’s what you gain by adding products to your profile:

• Increased Visibility: Your products can appear in a dedicated "Products" carousel in your GBP listing on both Google Search and Maps. This makes your profile more engaging and visually appealing, catching the eye of potential customers instantly.
• Direct Customer Engagement: Each product you list can have its own photo, description, price, and a link directly to the product page on your website. This reduces friction, making it incredibly easy for an interested shopper to go from discovery to purchase.
• Educate Customers Upfront: Don't make customers guess what you sell. By displaying your top items, you answer their questions before they even ask. A user looking for a specific type of coffee maker will know you have it in stock just by glancing at your profile.
• Stand Out From Competitors: Many local businesses still aren't using this feature. By simply taking the time to build out your product catalog, your profile will look more complete, professional, and helpful than others in your area, building immediate trust.
• It's Completely Free: This is free retail space on the world’s largest search engine. There’s no charge to list your products, making it one of the highest-ROI marketing activities you can do for your local business.

Getting Started: What You’ll Need

Before you jump in, having everything ready will make the process much smoother. Here’s a quick checklist of what to gather:

• A Verified Google Business Profile: You must have claimed and verified your GMB listing. If you search for your business name on Google and see a dashboard to manage it, you're good to go. If not, you’ll need to complete the verification process first.
• High-Quality Product Photos: This is a big one. You need clear, bright, and appealing images. A white or neutral background often works best, but lifestyle shots showing the product in use can also be very effective. Aim for square images that are at least 1200x1200 pixels.
• Product Details: For each product, you'll need a clear Product Name, a compelling Description (up to 1,000 characters), and the Price (you can set a fixed price or a price range).
• Product Categories: Think about how you want to group your products. Grouping items into logical categories like "Men's Jackets," "Espresso Machines," or "Vegan Desserts" makes it much easier for customers to browse.
• Link to Your Website (Highly Recommended): For each product, you can add a link. This should point directly to that specific product's page on your e-commerce site, not just your homepage. This is your call-to-action (CTA) button, so make good use of it!

How to Add Products on Desktop: The Step-by-Step Guide

Once you have your assets ready, adding them to your profile is straightforward. The easiest way to manage your profile is directly from Google Search on your computer.

Step 1: Find Your Business on Google

Make sure you are logged into the Google account associated with your Business Profile. Open Google and search for your exact business name. For instance, search "The Daily Grind Coffee Shop Anytown." You'll see your business knowledge panel on the right side of the search results, along with a dashboard with management tools.

Step 2: Locate the "Edit Products" Button

Right below your business name in the management dashboard, you'll see a series of interactive buttons like "Edit profile," "Read reviews," and "Messages." One of these buttons will be labeled "Edit products." Click on it. If you don't already have products listed, you might see a "Get Started" prompt.

Step 3: Click "Add Product"

This will open the product editor screen. In the top right corner, you’ll find a blue button that says "Add product." Click this to start adding your first item.

Step 4: Upload Your Product Photo

A window will pop up asking you to add your product details. The first thing you'll do is upload a photo. Click "Select photo" and choose the high-quality image you prepared for this item from your computer. A great photo is what will initially grab a customer's attention, so choose wisely!

Step 5: Fill in the Product information

Now, fill in the details about your product in the fields provided:

• Product Name: Make it clear and descriptive. Instead of "Shirt," use "Men's Blue-Striped Cotton Shirt."
• Category: You can choose from existing categories or create a new one. Your first product will require you to create a category, such as "Clothing" or "Coffee Beans."
• Price: You can set a fixed price (e.g., $29.99) or a price range (e.g., $50-$75). If the price varies, the range is a good option. If the product is on sale, GMB has a feature for this, too.
• Product Description: You have 1,000 characters here, so use them well. Describe the product's features and benefits. What makes it special? Why should a customer buy it? It's a great place to include relevant keywords naturally.
• Link (Your Call to Action): This is the last and one of the most important fields. Paste the direct URL to the product page on your website. This transforms a casual browser into an active shopper.

Step 6: Save and You're Done!

Once everything looks good, click the blue "Save" button at the bottom of the window. Your product is now submitted! It may take a few minutes for it to be reviewed and appear on your public Business Profile. Repeat this process for all the products you want to feature.

Best Practices for Your Google My Business Product Listings

Simply adding products isn't enough. To get the best results, you need to optimize your listings. Here are some pro tips to make your product showcase truly effective:

1. Use Top-Notch Photography

We can't stress this enough. Dark, blurry, or cluttered photos will actively discourage clicks. Your product photos are your first impression. Use clean, well-lit images that show the product clearly. Consistency in your photography style builds a professional brand image.

2. Write for Humans, but Think About Search Engines

Your product titles and descriptions should be persuasive and informative for your customers. Use natural language, but also include keywords people might use to find your product. For a backpack, you could include phrases like "waterproof laptop backpack" or "lightweight hiking daypack."

3. Create Smart Categories

Don't just dump all your products into one giant list. Thoughtful categorization greatly improves the user experience. A bakery could have categories like "Cakes," "Pastries," and "Breads." When a customer clicks on your profile, they can easily navigate to the section that interests them most, making them more likely to stick around.

4. Keep Everything Up-to-Date

A GMB Product catalog is not a "set it and forget it" tool. Regularly review your listings. Remove products that are out of stock or discontinued. Update prices if they change. Add new products as they arrive. An accurate and fresh catalog signals to both Google and customers that your business is active and reliable.

5. Feature Your Best Sellers

Within the product editor, you can drag and drop your categories and products to rearrange them. Put your most popular items or seasonal specials at the top. This ensures that the first thing customers see is your best-selling merchandise, increasing the odds of a sale.

Final Thoughts

Adding products to your Google Business Profile is a simple, no-cost tactic that delivers immediate value. You're transforming a passive business listing into an active, shoppable storefront, helping you win over local customers right from the search results page.

After you’ve optimized your Google Business Profile, the next step is building brand awareness to bring even more people to your virtual (and physical) storefront. That’s where a solid social media presence comes in. At Postbase, we built a modern social media management tool designed specifically for today's video-first world. By helping you plan, schedule, and analyze your content across platforms like Instagram, TikTok, and YouTube Shorts, we make social media management feel easy, giving you back an enormous amount of time. Time that you can then invest back into other important parts of your business - like keeping your GMB product listings fresh.