How to Link LinkedIn to Facebook

Thinking about linking your LinkedIn and Facebook accounts to streamline your social media? It's a great way to save time and get more eyes on your content, but the process isn't as direct as it used to be. This guide will show you the right ways to connect your content strategy between these two powerful platforms, cover the best practices to keep your audience engaged, and clarify which old methods no longer work.

Should You Connect LinkedIn and Facebook in the First Place?

Before jumping into the "how," it's worth thinking about the "why." Cross-posting - sharing the same content on different platforms - can be a huge time-saver. But these are two very different worlds with distinct audiences, and a one-size-fits-all approach can fall flat. A little strategy goes a long way.

The Case For Connecting The Two

• Time Efficiency: The most obvious benefit. Creating content is hard work. Being able to share it on multiple platforms with one click doubles its reach for very little extra effort.
• Increased Reach: Your network on LinkedIn is different from your friends and followers on Facebook. By sharing content across both, you tap into two unique audiences, potentially driving more traffic and brand awareness.
• Consistent Messaging: It helps maintain a consistent brand message and professional image across your primary social channels, reinforcing who you are and what you stand for.

The Case Against Mindless Cross-posting

• Different Platform Tones: LinkedIn is your digital handshake, built for professional networking, industry insights, and career growth. Facebook is more like a digital living room, best used for building community, sharing personal stories (on your profile), and connecting with customers on a more casual level (on your Page). A post written for one might feel tone-deaf on the other.
• Audience Expectations: Your LinkedIn connections expect to see professional achievements, industry articles, and career-related discussions. Your Facebook friends and followers are more likely looking for life updates, engaging community content, and entertainment. Your content should reflect that.
• Platform-Specific Features: Some of the best-performing content types are native to one platform. LinkedIn polls, articles, and recommendations don't translate to Facebook. Facebook's events, groups, and fundraisers don’t exist in the same way on LinkedIn. Aggressively cross-posting means you might miss out on using these powerful engagement tools.

The takeaway? Cross-posting isn't bad. Automated, thoughtless cross-posting is bad. The goal is to share content smartly, not just blast the same exact message everywhere.

The Old Method: Why You Can’t Directly Link Your Accounts Anymore

Let's clear this up first. If you've searched for this topic before, you might have found old tutorials telling you to go into your LinkedIn account settings to set up auto-sharing. For a long time, you could link your Twitter account to LinkedIn, and then use a third-party app to link Twitter to Facebook, creating a chain reaction that would auto-post your LinkedIn updates.

This method no longer works. LinkedIn removed the deep integration with Twitter and other platforms years ago to focus on content created directly on its site. So, if you're hunting for a "Link Your Facebook Account" button in your LinkedIn settings, you can stop looking - it doesn't exist.

The modern ways to connect the two are about sharing content from one platform to another, not creating a permanent account link.

Method 1: Manually Sharing a Link to Your LinkedIn Post

This is the most straightforward, no-frills method to get a specific LinkedIn post onto Facebook. It's perfect for when you have one particular update - like a major company announcement, a new article you wrote, or a career achievement - that you want to share with both networks. It requires zero third-party tools.

Step-by-Step Instructions:

1. Navigate to Your LinkedIn Post: Open LinkedIn and find the specific post you want to share. This can be on your personal profile or your company page.
2. Get the Post Link: In the top-right corner of the post box, click the three little dots (…). A drop-down menu will appear.
3. Copy the Link: From the menu, select "Copy link to post." The direct URL for that post is now copied to your clipboard.
4. Go to Facebook: Open Facebook in a new tab and navigate to where you want to post it - your personal timeline, a business Page, or a group you manage.
5. Create a New Post: Click the "What's on your mind?" box to start creating a new post.
6. Write a Custom Caption and Paste the Link: This is the most important part! Don't just paste the link. Write a new introduction that's tailored for your Facebook audience. After your new caption, paste the LinkedIn post link you copied. Facebook will generate a link preview of your LinkedIn post.
7. Post It: Once you're happy with your new caption, hit "Post."

Pros and Cons of This Method

• Pro: Total Control. It forces you to write a custom caption for Facebook, which is always a good practice.
• Pro: It's Free and Simple. You don't need any special software to do it.
• Con: It's Manual and Slow. This is not a scalable strategy if you post frequently. It's a one-off solution, not a workflow.
• Con: External Links Can Hurt Reach. Like most social media platforms, Facebook prefers to keep users on its site. Sharing an external link to LinkedIn might result in slightly lower organic reach than sharing the content (e.g., the video or image) natively.

Method 2: Use a Social Media Management Tool for Smart Cross-Posting

For anyone serious about managing their social media presence - from small business owners to marketing professionals - manually copying and pasting links just isn't a good use of time. This is where social media management platforms come in. They are the true modern way to "link" your content strategy across LinkedIn, Facebook, and any other platform you're on.

These tools act as a central hub. You connect your LinkedIn and Facebook accounts (plus others) to the tool's dashboard. Then, you can plan, create, and schedule posts across multiple platforms from one place, all while customizing them for each audience.

How It Works (Generic Steps for Most Tools):

1. Choose and Sign Up for a Tool: There are many options on the market. Create an account with the platform that best fits your needs.
2. Connect Your Social Profiles: Follow the on-screen instructions to connect your LinkedIn Profile/Page and your Facebook Profile/Page. You will need to grant the tool permission to post on your behalf. Good tools will have stable connections so you won't need to do this often.
3. Go to the Post Composer: Find the "Create Post," "New Post," or "Composer" button to start creating your content. This is where the real value lies.
4. Select Both Platforms: In the composer, you'll see icons for all the profiles you've connected. Select both the LinkedIn and Facebook accounts where you want the content to be published.
5. Create Your Base Post: Write your primary message and upload your media (image or video) just once.
6. Customize for Each Platform: This is the game-changing setting that sets this method apart from lazy auto-posting. A good social media tool will offer an option to customize the post for each network. You can:
   • Tweak the caption: Change the tone from professional (for LinkedIn) to conversational (for Facebook).
   • Adjust the hashtags: Use broad, professional hashtags on LinkedIn (#Marketing, #Leadership) and community-driven or fun hashtags on Facebook (#SmallBusinessCommunity, #MondayMotivation).
   • Change the call-to-action: Encourage comments and professional discussion on LinkedIn, but ask a question to spark conversation with friends and followers on Facebook.
7. Schedule for the Optimal Time: Instead of posting immediately everywhere, you can schedule the LinkedIn post to go out at 9 AM on a Tuesday and the Facebook post to go live at 1 PM that afternoon. This staggering makes your presence feel more organic and respects the different peak times for each platform.

Pros and Cons of This Method

• Pro: Monumental Time Savings. You can schedule a week or a month of content across both platforms in a single sitting.
• Pro: Allows for Proper Customization. You benefit from the efficiency of cross-posting without sacrificing the quality of your content for each audience.
• Pro: Unified Analytics. You can see how your content performed on both platforms from a single dashboard, making it easier to see what's working and what's not.
• Con: Usually Comes at a Cost. These powerful tools are typically subscription-based, though many offer free plans with limitations.

Final Thoughts

Connecting LinkedIn and Facebook isn't about finding a hidden "link accounts" button anymore. It's about building an intelligent content workflow. For single important posts, a quick manual link share works perfectly. But for a consistent and scalable strategy, using a social media management platform to customize and schedule your content is the undeniable best practice for saving time while respecting each platform’s unique audience.

At Postbase, we built our publishing tool specifically for this modern reality. You can write a post once, then effortlessly customize the captions and hashtags for LinkedIn, Facebook, Instagram, and TikTok, all from one clean, clutter-free view - scheduling takes seconds, not hours. Because our platform was designed for today's video-first social landscape, everything from Reels to YouTube Shorts just works, without the upload errors and connection issues common in older tools. Try Postbase when you're ready for a scheduling tool that works the way you do.