How to Link LinkedIn Accounts

Making your LinkedIn profile and company page work together is one of the fastest ways to build credibility online, but figuring out the right settings isn't always obvious. Whether you're trying to add your job to your personal page, share your profile link with the world, or link a company page to your website, getting it right creates a powerful, unified professional presence. This guide will walk you through exactly how to link LinkedIn accounts in every common scenario, from connecting your personal profile to merging duplicates.

Why Linking Your LinkedIn Accounts Matters

Before jumping into the "how," it’s worth understanding the "why." Properly connecting your LinkedIn assets isn’t just a simple housekeeping task, it’s a strategic move that directly impacts your professional brand and visibility. When your personal profile correctly links to your company's page, anyone who visits your profile can immediately click through to learn more about where you work. This builds trust and authority for both you and your business.

For businesses, linking a Company Page to your website encourages visitors to follow you for updates, growing your audience organically. And for individuals creating a cohesive brand, placing your custom LinkedIn profile URL in your email signature or on other social media profiles creates a seamless path for contacts, recruiters, and clients to connect with you. Each link you create strengthens your professional network and makes your digital footprint more cohesive and impactful.

How to Link Your Personal Profile to a LinkedIn Company Page

This is the most common reason people want to "link" accounts on LinkedIn. You want your personal profile to show that you work for a specific company, complete with their official logo next to your job title. It's a stamp of legitimacy and connects you directly to the brand.

Adding Your Current Position (Making the Official Connection)

To create the clickable link between your profile and a Company Page, you need to add the role to your Experience section. It’s a simple process, but one small step makes all the difference.

Here’s how to do it step-by-step:

1. Log in to your LinkedIn account and navigate to your personal profile page by clicking "Me" in the top navigation bar, then "View Profile."
2. Scroll down to the Experience section and click the plus icon (+) to add a new position. If you're updating a current role, click the pencil icon next to the position.
3. In the "Add experience" pop-up window, fill in your "Title."
4. In the "Company Name" field, begin typing the company's name. This is the most important step! As you type, a dropdown menu of existing Company Pages will appear.
5. Select the correct Company Page from the dropdown list. Do not just type the full name and hit save. When you select it from the list, you’ll see the company logo appear. This action creates the official link.
6. Fill out the remaining details like location, dates of employment, and your responsibilities.
7. Click "Save."

Once saved, your Experience section will now display your role with the company's logo. Anyone viewing your profile can now click on that logo to visit the official Company Page.

Becoming an Admin of a Company Page

If you need to manage a Company Page - posting updates, running ads, or viewing analytics - you need to be added as an admin. This link happens behind the scenes and requires someone who is already a "Super Admin" to grant you access.

Here are the different types of admins you can be:

• Super Admin: Full access to manage the page, add or remove other admins, edit page details, and manage billing for ads.
• Content Admin: Can create and manage all content on the page (posts, events, videos) but cannot add or remove other admins or manage payment methods.
• Analyst: Can monitor page performance and analytics but cannot post content or make any changes to the page.

To be added as an Admin, a current Super Admin must follow these steps:

1. Navigate to the Company Page they manage.
2. Click on "Admin tools" in the top right corner of the admin view.
3. Select "Manage admins" from the dropdown menu.
4. Click the "Add admin" button.
5. In the search box, they must type the name of the person they want to add. Important: they must be a 1st-degree connection with you on LinkedIn to be able to find and add you.
6. Once your name is selected, they choose your role (Super Admin, Content Admin, etc.) and click "Save."

You’ll receive a notification that you've been granted admin access. Once you accept, you can start managing the page.

Sharing Your LinkedIn Profile Effectively

Linking your LinkedIn profile doesn't just happen on the platform. A huge part of building your network is sharing your profile link externally. To do this gracefully, you’ll want to have a clean, professional URL.

Step 1: Customize Your Public Profile URL

By default, LinkedIn assigns you a URL filled with random numbers and letters. It’s long, clunky, and forgettable. Customizing it is a small change that makes a big professional impact.

Instead of: linkedin.com/in/john-doe-a1b2c3d4e5

You can have: linkedin.com/in/johndoe or linkedin.com/in/john-doe-marketing

1. Navigate to your profile page.
2. Click on "Edit public profile & URL" in the top right corner.
3. On the right side of the next page, under "Edit your custom URL," click the pencil icon.
4. Type in your desired custom URL. It must be between 3-100 characters and contain no special characters (spaces, symbols). Try your first and last name, if that's taken, add a middle initial or a keyword related to your industry.
5. Click "Save."

Step 2: Add Your LinkedIn URL to Key Places

Now that you have your clean URL, it’s time to put it to work. You want to make it easy for people to find you on the premier professional network. Here’s where to add your link:

• Your Email Signature: It's the perfect spot. Every email you send becomes a networking opportunity.
• Other Social Media Bios: Your bios on X (formerly Twitter), Instagram, or Threads are prime real estate to cross-promote your professional presence.
• Your Personal Website or Portfolio: Add a LinkedIn icon alongside your other social links so potential clients or employers can check out your experience.
• Your Resume or CV: This is non-negotiable. Recruiters will almost always look you up on LinkedIn. A direct link saves them the search and ensures they land on the right profile.
• Your Business Cards: If you still use physical business cards, including your custom LinkedIn URL can be more useful than just a phone number.

Connecting Your Website to Your LinkedIn Company Page

For businesses looking to grow their audience, driving traffic from your own website to your LinkedIn Page is a great strategy. You can encourage website visitors to follow your page for news and updates with just a click.

How to Add a 'Follow' Button to Your Website

Many modern website builders like WordPress, Squarespace, and Wix have built-in social media widgets or plugins that make this incredibly simple. Typically, the process involves:

1. Finding the "Social Icons" or "Social Links" block in your website editor.
2. Adding your LinkedIn Company Page URL to the LinkedIn field.
3. Placing the completed block in your website's footer, sidebar, or contact page.

If you need more control or your platform doesn't have a simple integration, LinkedIn used to offer a "Member Profile Plugin" generator, though this feature has become less common as websites move to simpler icon-based links. Checking your website platform's help documentation for "adding social media follow buttons" is usually the fastest way to get it done.

Managing Duplicate LinkedIn Accounts

It happens sometimes - you create an account with a personal email, forget about it, then create another with your work email. A duplicate presence can confuse your connections, split your endorsements, and dilute your professional brand identity. LinkedIn allows you to merge a duplicate account into your primary account.

Before You Merge, Please Note:

• This action is permanent and cannot be reversed.
• You will keep the profile of the account you are currently logged into when you start the process.
• The connections from the duplicate account will be transferred to your primary account.
• All other information from the duplicate account - including skills, endorsements, posts, and profile content - will be permanently deleted.

How to Merge Two LinkedIn Accounts

To begin, you’ll need access (email and password) to both accounts.

1. Log into the account you wish to keep as your primary profile.
2. Click the "Me" icon in the top navigation bar, then select "Settings & Privacy."
3. Go to the "Account preferences" tab on the left.
4. Scroll down and click on "Account management," then find and click "Merge accounts."
5. LinkedIn will then ask you to sign into your duplicate account to confirm you are the owner.
6. Follow the remaining prompts to complete the merge.

The process can take a little bit of time, but afterward, you'll have one consolidated profile with all your connections in one place.

Final Thoughts

Creating clear links between your personal profile, company pages, and other digital platforms is the foundation of a strong LinkedIn presence. By following these steps, you can build a more connected, credible, and visible personal brand that serves your professional goals and moves you and your business forward.

Once your profiles are linked and your digital presence is cohesive, the next step is sharing content consistently. From our experience, managing a professional network like LinkedIn alongside more visual-first apps like Instagram and TikTok can get chaotic. Instead of jumping from app to app, a unified dashboard can make all the difference. That's why we built Postbase. We designed it to be one clean, modern hub where you can plan and schedule everything - from a thoughtful LinkedIn article to Reels, Shorts, and TikTok videos - all from a single visual calendar. Your accounts stay securely connected, so you spend less time re-authenticating and more time creating great content.