How to Link Groups on Facebook

Connecting a Facebook Group to your business Page is one of the most effective ways to build a dedicated community around your brand. This simple connection turns your Page into a billboard for your community and gives your Group a clear, professional identity. This guide will walk you through exactly how to link them, step-by-step, and provide strategies for nurturing your new Page-Group ecosystem.

Why You Should Link Your Facebook Group to Your Page

Before getting into the "how," let's quickly cover the "why." Linking a Group to a Page isn't just a technical step, it’s a strategic move that unlocks several benefits for your brand. It formally bridges the gap between your public-facing Page (your broadcast channel) and your community-focused Group (your conversation hub).

Boost Visibility and Discoverability

When you link a Group to your Page, a "Groups" tab automatically appears on your Page’s navigation menu. This makes your community highly visible to every person who visits your Page. Instead of relying on followers to stumble across your group in a search, you’re creating a direct and permanent pathway for them to find and join it. This single feature acts as a 24/7 advertisement for your community hub, helping you grow your member base organically with highly relevant individuals who are already interested in your brand.

Build Community with a Clear Brand Identity

Perhaps the most significant advantage is the ability to post, comment, and engage within the Group as your Page. When you interact as an individual admin, the message is personal. But when you interact as your Page, the message carries the weight and authority of the brand itself. This helps reinforce your brand’s personality, maintain a consistent tone, and establish the Group as an official community space, not just a fan-run offshoot. Members will clearly see that the brand is directly involved and invested in the community, which builds trust and encourages more meaningful engagement.

Streamline Community Management and Promotion

Having a linked Group streamlines a few key management tasks. You can seamlessly share Page posts directly to your Group, inviting discussion from your most dedicated followers. From the Group itself, new members are notified which Page sponsors the community, strengthening that brand connection from their very first interaction. It creates a simple, intuitive user experience, showing members how your Page and Group work together to provide value.

Create an Exclusive Hub for Your Biggest Fans

An official, Page-linked Group feels like an exclusive inner circle. It’s where your most passionate customers, fans, and followers can gather to connect with each other and directly with your brand. By creating this dedicated space, you give people a reason to move beyond a passive "Like" on your Page and become an active participant in your brand's story. You can share behind-the-scenes content, ask for feedback, and offer group-exclusive benefits, transforming casual followers into loyal brand advocates.

How to Link a Facebook Group to a Page (Step-by-Step)

The process of linking your group is straightforward, but it requires you to be in the right place with the right permissions. Let's walk through it.

Prerequisite: To link a Group to a Page, you must be an Admin of both the Page and the Group. A moderator or editor role is not sufficient, you need full admin privileges on both sides to establish the connection.

1. Switch to Your Page Profile

Facebook's New Pages Experience requires you to act as your Page. Click on your profile picture in the top-right corner of Facebook and select "See all profiles," then choose the Page you want to manage.

2. Navigate to Your Page Settings

Once you are acting as your Page, go to its main profile. On the left-hand menu, find and click on "Settings." From there, click on "Templates and Tabs" in the Page Settings menu. This is where you control which sections are visible on your Page.

3. Add the 'Groups' Tab

In the "Templates and Tabs" section, scroll down to see a list of available tabs. If "Groups" isn't already visible, click the "Add a Tab" button. A pop-up will appear with a list of tabs you can add, find "Groups" and click "Add Tab." You can also drag and drop the tabs to reorder them, moving the Groups tab higher up the list to make it more prominent on your Page.

4. Go to the Groups Tab and Link Your Group

Now, navigate back to your Page's main profile. You should see the new "Groups" tab in the navigation menu (you might need to click "More" to find it). Click on it.

Since you haven't linked any groups yet, you'll see an invitation to do so. Click the "Link Group" button. A pop-up window will appear, listing all the groups for which you are an admin. Find the group you want to link from the list and click "Link." Facebook will ask for a final confirmation. Click "Link Group" again to finalize the connection.

That's it! Your Group and Page are now officially linked.

Need to Unlink a Group? Here’s How

If you ever need to reverse the process, unlinking is just as simple. You initiate this from the Group, not the Page.

1. Navigate to the Group you want to unlink.
2. In the left-hand admin menu, find and click on "Group Settings."
3. Scroll down until you see the section called "Manage Advanced Settings."
4. Look for "Linked Page." You'll see your Page's name listed here. Click on the pencil icon to edit.
5. You’ll see an option to "Unlink." Click it and confirm your choice.

Unlinking will remove the ability to post as the Page in the Group, and the Group will no longer appear in the "Groups" tab on your Page.

Best Practices for a Thriving Linked Group-Page Ecosystem

Linking is just the first step. The real success comes from managing the relationship between your Page and Group strategically to cultivate a vibrant community.

Promote, Promote, Promote (The Right Way)

Now that your group is easily discoverable on your Page, make sure you actively encourage people to join. Don't just rely on the tab.

• Pin a Post: Write a post on your Page that welcomes visitors and provides a direct link to join your Group. Pin it to the top of your Page feed so it’s the first thing people see.
• Update Your CTA Button: Change the main call-to-action button on your Page from "Send Message" or "Learn More" to "Visit Group."
• Create Invitation Posts: Periodically create image or video posts on your Page specifically inviting followers to become members of your exclusive community, highlighting the benefits of joining.

Post as Your Page to Maintain Authority

Consistently post and comment in the group as your Page. This does two things: it reinforces your brand's presence and makes official announcements or moderation actions feel less personal and more official. Use your own profile for more personal, conversational engagement, but switch to the Page for key announcements, hosting Q&As, or sharing important content.

Create Group-Exclusive Content

Give your members a reason to be there. If you post the exact same content to your Page and your Group, there’s no incentive to join. Use the Group for:

• Behind-the-scenes looks.
• Early access to new products or announcements.
• Exclusive polls, Q&As, or live sessions.
• Special discounts or offers for members only.

This makes the group feel valuable and rewards members for their participation.

Bridge the Gap: Bring Group Conversations to Your Page

Don't keep the two entities completely separate. If a particularly great discussion, a helpful user-generated tip, or a fantastic testimonial happens in your Group, ask the member for permission to share a screenshot of it on your Page (blurring out their name for privacy). Frame it as "Look at the amazing conversations happening in our community group!" This provides social proof and creates a compelling reason for Page followers to join.

Common Questions and Quick Fixes

Even a simple process can have a few bumps. Here are answers to some frequently asked questions.

Why can’t I find my group when I try to link it?

The most common reason is a permissions issue. You must be an admin of both the Page and the Group. Double-check that your personal profile has "Admin" status for the Page (under Page access) and the Group ("Admin" in the Members tab). A moderator or editor role will not work.

Can I link a group that I’m just a moderator of?

No. Full admin privileges for the Group are required. This is a security measure to ensure only brand owners can create official connections.

How many groups can I link to my page?

You can link multiple groups to a single Facebook Page. They will all appear in the "Groups" tab, allowing brands that manage several niche communities to keep them all organized under one official Page umbrella.

Can I link one group to several pages?

No, a Facebook Group can only be linked to one Page at a time. If you want to link it to a different Page, you first need to unlink it from the current one.

What happens to my old posts if I unlink the group?

All existing content remains. Any posts or comments made by the Page while it was linked will still show up as being authored by that Page. You simply lose the ability to create new content as the Page moving forward.

Final Thoughts

Linking your Facebook Page and Group is a straightforward technical process that opens up massive strategic opportunities. It formalizes your community space, boosts its visibility, and forges a stronger, more professional connection between your brand and its most dedicated followers.

As your Page and Group grow, managing the influx of comments and messages can feel like a full-time job. At Postbase, we understand that community engagement shouldn't feel chaotic. We built a unified inbox that brings all your comments and DMs from every social platform into one streamlined view. Instead of constantly switching between your Page inbox and keeping up with Group discussions, you can manage conversations, assign tasks to teammates, and nurture your community, all from a single, organized dashboard.