How to Link Etsy to Instagram

Connecting your Etsy shop to your Instagram profile is one of the most effective ways to convert casual followers into dedicated customers. This guide breaks down exactly how to link the two platforms, covering everything from the simple link-in-bio method to setting up a fully shoppable Instagram feed. We'll walk through the technical steps and share best practices to help you drive real sales directly from your content.

Why Connecting Your Etsy to Instagram is a Game-Changer

Before jumping into the "how," let's quickly touch on the "why." Integrating these two powerhouse platforms does more than just give your followers a link, it streamlines your entire marketing and sales process, making it easier for you to grow your business.

Turn Followers into Customers

This is the most obvious benefit. People follow you on Instagram because they like your products, your aesthetic, or your brand's personality. By providing a direct, easy-to-use link, you eliminate the friction that stops people from buying. Instead of a followerThinking, "Oh, that's cute, I should look them up on Etsy later," they can tap and shop immediately, capturing their interest at its peak.

Build a Richer Brand Story

Etsy is a marketplace, but Instagram is a storytelling platform. Use it to show the work that goes into your products: the messy creative process, the high-quality materials you source, or the way you carefully package each order. When followers see the person and passion behind the brand, they build a much stronger connection. Linking this immersive storytelling experience directly to your products for sale makes your brand more compelling and your items more desirable.

Create a Seamless Professional Shopping Experience

A smooth customer journey builds trust. When shoppers can effortlessly move from seeing a product in a beautiful lifestyle shot on Instagram to being able to purchase it on Etsy with just a few taps, it feels professional and convenient. This seamless integration shows that you're a serious seller who values your customers' time, encouraging both first-time purchases and repeat business.

The Foundation: Adding Your Etsy Link to Your Instagram Bio

Every Etsy seller on Instagram should start here. Your Instagram bio is prime digital real estate, and it's the most common place users look for a way to shop or learn more. Getting your link set up is quick, easy, and essential.

Step-by-Step: Getting Your Link in Place

Setting this up takes less than two minutes. Here’s how to do it:

1. Find Your Etsy Shop URL: First, you need the correct link. Your direct Etsy shop URL is formatted simply as https://YourShopName.etsy.com. Make sure to replace "YourShopName" with your actual shop name. Copy this link.
2. Navigate to Your Instagram Profile: Open the Instagram app and go to your profile page by tapping your profile picture in the bottom right corner.
3. Tap "Edit Profile": This button sits right below your bio description.
4. Add Your Link: Look for the "Website" field. This is the only place on your profile where a clickable link will work. Paste your Etsy shop URL here. Don't put it in your bio text, as it won't be clickable.
5. Save Your Changes: Tap "Done" or the checkmark at the top right of the screen to save. Your Etsy shop link should now be live on your profile!

Now, you can reference this in your posts and Stories with a simple call to action (CTA) like, "Shop our new collection - link in bio!"

Making Your "Link in Bio" More Powerful with Link Aggregators

The biggest limitation of the Instagram bio is that you only get one clickable link. What if you want to direct followers to your newest product, a blog post, and your main shop page? That's where "link in bio" tools come in.

Services like Linktree, Later's Linkin.bio, or Milkshake let you create a simple, mobile-friendly landing page that hosts multiple links. Instead of just your main Etsy shop URL in your bio, you’d use your unique Linktree (or similar) URL. When a user taps it, they're presented with a menu of options you’ve curated, such as:

• Shop our Entire Collection (links to your Etsy homepage)
• Shop our Top-Selling Necklace (links directly to that product listing)
• Read Our Story (links to your About page)
• Sign Up for Our Newsletter

This approach gives your followers more options and guides them exactly where they need to go, making your single bio link work much harder for your business.

Advanced Strategy: Turn Your Instagram into a Shoppable Feed

Ready to level up? Instagram Shopping allows you to tag products directly in your feed posts and Stories. When a user taps a tagged item, a pop-up appears with the product's name and price. They can then tap again to view the product detail page and click a "View on Website" button that takes them directly to your Etsy listing to purchase. It's the most integrated shopping experience you can create on the platform.

The setup for this is more involved because Instagram Shopping is managed through Meta's tools (which owns Facebook and Instagram), and there isn't a direct Etsy integration. But with a bit of setup, you can make it work.

Essential First Steps: Prepping Your Accounts

Before you can enable Instagram Shopping, you have to get a few foundational pieces in place:

1. Switch to an Instagram Business or Creator Account: Personal accounts don't have access to professional tools like Instagram Shopping, post analytics, or promotion features. You need a Business or Creator account to proceed. You can make the switch in your settings under "Account" >, "Switch to Professional Account." It's free and only takes a minute.
2. Create and Link a Facebook Business Page: Instagram's commerce features are managed through Meta's backend tools, which requires a connection to a Facebook Business Page. Create a simple page for your shop (if you don't have one already), then navigate to your Instagram settings under "Settings and privacy" >, "Accounts Center" to link both profiles.
3. Live in a Supported Country: Instagram Shopping is available in many countries but isn't global yet. Check Meta's list of supported countries to confirm you’re eligible.

Creating a Product Catalog without a Direct Integration

This is the most critical and often trickiest step. To tag products, you need a "catalog" of your items that Instagram can pull from. Since Etsy doesn't automatically sync with Meta Commerce Manager, you’ll have to create this catalog yourself. You have two main options:

Method 1: Manual Catalog Creation (Best for Smaller Shops)

If you have a small number of products or your inventory doesn't change frequently, you can add items manually to a catalog within Meta Commerce Manager. It’s tedious but completely free.

• Go to Meta's Commerce Manager and click "Add Catalog."
• Select "E-commerce" as your catalog type.
• Choose "Upload Product Info" and select your business account. Under "How do you want to add items?" choose "Add Manually."
• For each item, you’ll need to add key details: product images, the product name (use the same one as your Etsy listing), a description, price, and most importantly, the direct URL link to the product on Etsy.

Repeat this process for all the products you want to feature on Instagram. Yes, it takes time, but it unlocks a powerful sales channel.

Method 2: Using a Third-Party Syncing Service (Best for Larger Shops)

If you have hundreds of listings, the manual method is not practical. Several third-party services can help sync your Etsy listings to a Facebook/Instagram product catalog for a monthly fee. Tools like Vela or ExportYourStore can connect to your Etsy shop and automatically create and update a catalog for you, saving you countless hours.

Finalizing Your Instagram Shopping Setup

Once your catalog is created and populated with products, you're ready for the last step: getting reviewed and approved by Instagram.

1. Submit for Review: In the Instagram app, go to your professional dashboard and find the "Set up Instagram Shopping" tool. Follow the prompts. Instagram will ask you to select the catalog you just created and submit your account for a review.
2. Wait for Approval: The review process can take a few days. Instagram is verifying that your business and products comply with their commerce policies.
3. Turn on Shopping and Start Tagging! Once approved, you'll receive a notification. Go back to "Settings" >, "Business" >, "Shopping" and you’ll be able to toggle the feature on. The next time you create a feed post or Story, you will see a new option to "Tag Products." Simply tap on the image where your product appears, search for it from your catalog, and you’re done!

Best Practices to Drive Sales from Instagram

Getting your links and tags set up is just the mechanics. Driving actual sales requires a smart content strategy.

Show, Don’t Just Tell

Your Instagram feed shouldn't just be a copy of your Etsy listings. Instead, use it to bring your products to life. Show your ceramic mugs filled with coffee in a cozy morning scene. Post Reels demonstrating how easy it is to apply your vinyl decals. Share user-generated content from happy customers enjoying their purchases. This type of lifestyle content helps potential customers visualize owning your products, making them far more likely to buy.

Lean into Video, Especially Reels

Video content is king on Instagram right now. Reels are phenomenal for reaching new audiences. Create short, engaging videos of your process, packing an order, sharing a helpful tip related to your niche, or creating a satisfying time-lapse of your creation. This type of authentic, behind-the-scenes content builds community and trust.

Use a Mix of Hashtags

Hashtags help new customers discover your shop. Use a combination of tag types to maximize your reach:

• Broad: #handmadegifts, #smallbusiness, #ceramics
• Niche: #minimalistjewelry, #macramewallhanging, #custompetportraits
• Community: #etsysellersofinstagram, #crafternoon, #creatorslane
• Branded: A unique hashtag for your shop, like #[YourShopName]Finds.

Use Clear and Compelling Calls to Action (CTAs)

Don't assume your followers will know what to do next. End your captions with a clear instruction. If you've set up Instagram Shopping, say "Tap the photo to shop this look!" Otherwise, direct them with "Click the link in our bio to browse the full collection!" Be direct, friendly, and tell them exactly how to buy from you.

Final Thoughts

Connecting your Etsy shop and Instagram is a straightforward way to build your brand and boost your sales. By starting with a simple link in your bio and potentially scaling up to a fully shoppable feed, you create a direct path for your social media audience to support your creative business.

As you grow your presence, managing a consistent posting schedule to promote your products can start to feel like a full-time job. We built Postbase for creators facing this exact challenge. Our visual content calendar helps you plan and schedule all your promotional content in advance - from Reels showing off a new design to Stories linking directly to a specific Etsy listing - so you can drive traffic and sales without feeling chained to your phone.