How to Link an Organization in a LinkedIn Post

Tagging an organization in your LinkedIn post is one of the quickest ways to expand your reach, build professional relationships, and give your content a visibility boost. This guide provides a straightforward breakdown of how to link to a company page correctly, why it matters, and the strategies top professionals use to make every tag count. We’ll cover the step-by-step process, common troubleshooting fixes, and best practices to get you networking like a pro.

Why Tagging Organizations is a Game-Changer on LinkedIn

Before we get into the "how," let's quickly touch on the "why." Linking an organization isn't just a technical step, it's a strategic move. When you correctly tag a company, you’re not just creating a nice blue link. You're activating a powerful set of networking and visibility features built into the platform.

Here’s what happens when you tag an organization:

• Increased Reach and Visibility: The biggest benefit is exposure. When you tag a company, your post has a chance of being seen by its followers. Some Company Page admins actively monitor their notifications and may choose to engage with or even reshare your content if it’s relevant and positive, putting your profile in front of a much larger, targeted audience.
• Notifications Trigger Action: The administrators of the Company Page you tagged receive a notification. This simple alert brings your post directly to their attention, creating an opportunity for dialogue, acknowledgment, or reciprocal engagement. It’s like sending a professional "ping" to let them know you're talking about them.
• Builds Professional Relationships: Tagging is a modern form of professional courtesy. Whether you’re shouting out a client for a successful project, thanking a partner for a great collaboration, or highlighting a tool your team loves, tagging is an act of public recognition. This fosters goodwill and strengthens your professional network.
• Adds Context and Credibility: Linking to specific organizations adds verifiable context to your posts. When you mention attending an event hosted by @Microsoft or celebrating a new partnership with @HubSpot, the clickable link lends authenticity and authority to your update. It shows you’re actively engaged within your industry.

Ultimately, tagging turns a static post into a dynamic conversation starter. You’re pulling relevant parties into the discussion, validating your claims, and strategically amplifying your message beyond your immediate network.

The Core Method: How to Tag an Organization Step-by-Step

The good news is that LinkedIn has made tagging incredibly simple. Whether you're on a desktop or the mobile app, the core process is identical. Follow these steps, and you’ll get it right every time.

Step 1: Start Creating Your Post

Open LinkedIn and click on "Start a post" at the top of your feed. Begin typing out the message you want to share. You can tag a company anywhere in the body of your post - at the beginning, middle, or end.

Step 2: Use the "@" Symbol

When you're ready to tag the organization, type the "@" symbol. This is the universal trigger for tagging on most social media platforms, including LinkedIn. As soon as you type it, LinkedIn knows you intend to mention a person or a company.

Step 3: Begin Typing the Organization's Name

Immediately after the "@" symbol (with no space), start typing the name of the company you want to link. For example, if you want to tag Zoom, you would type @Zoom. A dropdown menu will instantly appear with suggestions based on what you’ve typed.

Step 4: Select the Correct Organization from the Dropdown

This is the most important step. Don't just type out the full company name and move on. You must select the correct organization from the list that appears. Scroll through the options if needed and click on the company you want to tag. Pay attention to the logo and the formal company name to make sure you've got the right one, as many companies have similar names.

Once you click it, the name will appear in your post, often formatted in bold text. This confirms the tag is active.

Step 5: Finish Your Post and Publish

After tagging the company, you can continue writing the rest of your post. Add your hashtags, images, or videos as you normally would. Before hitting "Post," give it a quick once-over to confirm the tagged organization's name is bolded and clickable. Once you publish it, the name will be a live link that directs users to that organization’s LinkedIn Page.

Tagging with Precision: Different Contexts on LinkedIn

The "@" tagging feature is consistent across most of LinkedIn's interface. Once you master it in a standard post, you can use it almost everywhere else.

How to Link an Organization in a LinkedIn Comment

The process for tagging within a comment is exactly the same as in a post. When you're writing a reply to someone else's content, simply use the "@" symbol, start typing the company’s name, and select it from the dropdown menu. This is a great way to bring a relevant company into a discussion or to reference them as an example in a conversation.

How to Link an Organization in a LinkedIn Article

Writing a long-form article on LinkedIn? The same rules apply. Within the article editor's text body, you can use the "@" mention to tag companies. This adds valuable, interactive links to your deeper-dive content, allowing readers to easily check out the organizations you reference.

How to Link an Organization from Your Mobile Device

The workflow on the LinkedIn mobile app is identical to the desktop experience. Tap to create a new post or comment, use the "@" symbol, type the name, and tap the correct organization from the list that pops up. The interface is optimized for touch, but the functionality remains the same.

Troubleshooting: What to Do When Tagging Doesn't Work

Sometimes you’ll type "@CompanyName" and nothing happens, or the company you're looking for doesn't show up. It's a common frustration, but usually has a simple fix. Here are the most likely culprits and how to solve them.

Problem 1: The Company Doesn't Appear in the Dropdown List

• The Fix: Check your spelling first. Sometimes it's a simple typo. Next, try variations of the company name. A company might be legally known as "Creative Solutions Inc.," but its LinkedIn Page is "Creative Co." If that doesn't work, the organization may not have an official LinkedIn Company Page. You can only tag official pages, not university alumni groups or personal showcase pages that look like company pages.

Problem 2: You Typed the Name Correctly But it's Just Plain Text

• The Fix: This almost always means you forgot to select the company from the dropdown menu. Simply typing "@CompanyName" isn't enough. You must click or tap the entry in the list that LinkedIn provides. Go back, edit your post, delete the plain text name, and re-type it using the "@" symbol, making sure to select it from the list.

Problem 3: The Dropdown List Disappears Too Quickly

• The Fix: Patience is your friend here. LinkedIn’s database is massive, and sometimes it takes a second for the suggestion list to populate. Type the "@" and the first few letters of the company name, then pause. Give the dropdown a moment to appear before you continue typing or click away.

Problem 4: You Tagged the Wrong Company

• The Fix: This is easy to do, especially with common company names. The best defense is a good offense: always double-check the logo and official name in the suggestion list before you click. If you’ve already published the post, don’t worry. Just click the three dots (...) at the top right of your post, select "Edit post," delete the incorrect tag, and add the correct one.

Professional Strategy: Best Practices for Tagging Organizations

Now that you know how to tag, let's talk about when and why. Strategic tagging can elevate your content from a simple update to a relationship-building tool. Here are a few best practices to follow:

1. Be Relevant and Authentic

Avoid a "spray and pray" approach. Tagging companies that have no connection to your post or industry just to get their attention is seen as spammy. Your tag should always make sense in context. Tag a company whose software you’re reviewing, an event partner, a new client, or an organization whose report you're citing. The tag should feel natural, not forced.

Example: "Totally streamlined our Q4 planning with the new features from @Asana. The team collaboration tools are a must-see for anyone managing complex projects."

2. Provide Clear Context for the Tag

Don't just drop a company tag without explaining why it's there. Your audience needs context. Instead of a vague post like "Great meeting today @Salesforce," try something more descriptive that provides value to your readers and the company you’re tagging.

Example: "Great meeting with the team at @Salesforce today to discuss the future of AI-driven client relationship management. So many exciting developments on the horizon for sales professionals."

3. Acknowledge Partners, Clients, and Your Employer

Successfully completing a project? Tag your client and any primary partners to share the credit and celebrate the win publicly. Sharing news about your own company? Tag your employer's official LinkedIn Page. This helps your company centralize employee mentions and extends the post's reach to the company’s followers.

4. Engage Before You Tag

If you're trying to get on a company's radar, warm up the connection first. Follow their page and interact with their content genuinely for a few weeks before you tag them in your own original post. When they see a notification from a familiar name (you!), they're more likely to pay attention.

Final Thoughts

Tagging an organization on LinkedIn is a simple move that delivers powerful results. It pushes your content to new audiences, signals credibility, and opens the door for meaningful professional relationships. By following the straightforward steps and strategic best practices outlined here, you can turn every post into a networking opportunity.

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