How to Let Someone Else Manage Your Facebook Page

Handing over the keys to your Facebook page is a big step, but it's often a necessary one for growing your business. This guide will walk you through exactly how to grant someone else permissions securely, what each access level means, and how to set up your new manager for success - all without ever sharing your personal password.

Why Handing Over the Reins Is a Smart Move for Growth

Let's be realistic: managing a thriving Facebook page is a full-time job. Between creating content, scheduling posts, responding to comments, answering messages, running ads, and analyzing performance, your plate is already full. At some point, doing it all yourself becomes the very thing holding your brand back.

Delegating your Facebook management isn't a sign of giving up, it's a sign that you're ready to scale. It frees up your time to focus on other parts of your business, like product development, sales, or strategy. By bringing in a social media manager, a virtual assistant, or a marketing agency, you're not just buying back hours in your day. You're leveraging specialized expertise to build your community, drive engagement, and generate leads more effectively than you could alone. It’s an investment in consistency and professional quality that can pay for itself many times over.

Never, Ever Share Your Personal Facebook Password

Before we go any further, let's get one critical point straight: never share your personal Facebook login credentials with anyone. It might seem like a quick and easy solution, but it's a massive security and privacy risk.

When you give someone your password, you give them complete access to your entire personal profile. They can see your private messages, view your friends' posts, and even post as you. This opens the door to potential misuse, accidental public posts from your personal account, and a complete lack of accountability. If something goes wrong, you won't know who did it. Furthermore, it complicates things when you part ways with them, forcing you to change passwords and revoke access across all your devices.

Facebook (now Meta) has a professional system for a reason. Using the built-in Page Roles feature is the only secure and correct way to grant access. It protects your personal information, provides clear accountability, and gives you complete control to add or remove access at any time without compromising your account.

Understanding Facebook's Official Page Roles

The key to delegating effectively is understanding the different levels of permission you can grant. Meta lets you assign specific roles to people, giving them just enough access to do their job without giving them the keys to the entire kingdom. All of this is managed through the Meta Business Suite.

Here’s a breakdown of the primary Page Roles and what they mean:

Admin Access

Think of this as the "God Mode" of your Page. An Admin has total control. Be extremely cautious about who you assign this role to.

• Can manage all aspects of the Page, including posting, responding to messages, creating ads, and viewing insights.
• Most importantly: Can add, remove, and manage the roles of everyone else on the Page, including other Admins.
• Can delete the Page permanently.

Who gets this role? A business partner or a co-founder. Never give it to a freelancer or agency unless absolutely necessary and you have a strong, trusting relationship.

Editor Access

This is the most common role for a page manager. An Editor has all the day-to-day power needed to manage your presence without the backend administrative control.

• Can create, edit, and delete posts on the Page.
• Can send messages as the Page.
• Can respond to and delete comments.
• Can create ads and view Facebook Insights.
• Cannot manage Page roles or settings.

Who gets this role? Your primary social media manager, a key marketing employee, or a trusted contractor responsible for your content.

Moderator Access

This role is focused on community management. It's perfect for someone whose main job is to interact with your audience, not to create content.

• Can respond to comments and messages.
• Can delete comments and ban people from the page.
• Can run ads.
• Can view Insights.
• Cannot create or publish posts as the Page.

Who gets this role? A community manager or a customer service representative whose responsibility is engagement and support.

Advertiser Access

As the name suggests, this role is designed for someone running your ad campaigns. They can spend your money but can't interact with your organic audience.

• Can create, manage, and delete ads.
• Can view Facebook Insights.
• Cannot publish organic posts, comment, or send messages.

Who gets this role? An in-house PPC specialist or an external paid ads agency.

Analyst Access

This is a "view-only" role. An Analyst can see how the Page is performing without being able to make any changes.

• Can see which Admins published posts.
• Can view all performance data in Facebook Insights.
• Cannot post, comment, message, or make any changes to the Page at all.

Who gets this role? A marketing analyst, an executive, or a stakeholder who needs to monitor performance without having editing capabilities.

How to Add a Page Manager: A Step-by-Step Guide

Ready to grant access? Meta has centralized this process in the Meta Business Suite. The steps are straightforward.

1. Go to Meta Business Suite: Log into your Facebook account and navigate to business.facebook.com. Make sure the correct Business Account is selected in the top-left dropdown.
2. Navigate to Settings: On the bottom-left sidebar menu, click on the gear icon labeled "Settings."
3. Select "People”: In the Settings menu under the "Users" category, click on "People." This shows you a list of everyone who currently has access to your business assets.
4. Add a New Person: In the top right corner, click the blue "Add people" button.
5. Enter Their Email Address: A pop-up will appear asking you to enter the email address of the person you want to invite. It's best to use their professional work email. Click "Next."
6. Assign Business Account Access: Here is where you assign their role. You can give basic employee access or full admin control. For most social media managers, "Employee access” is sufficient. Then choose which assets (like your Facebook Page and Instagram Account) they can manage.
7. Assign Permissions: Once you select the asset (your Facebook Page), you can assign specific permissions. Toggle on the switches for creating content, managing messages, running ads, or viewing insights. If you want them to be an Editor, for example, you would give them full control over content, community, and insights, but perhaps not finances.
8. Send the Invitation: Review your choices and click "Send invitation." The person will receive an email inviting them to join your Business Account and manage your Page. Their name will appear under "Pending" until they accept the invitation.

Working with an Agency? Assign a Partner in Business Manager

If you're hiring an agency or a larger marketing firm, they won't ask you to add one of their employees as an individual. Instead, they will operate as a "Partner" through their own Meta Business Manager.

This is the standard professional workflow. It allows the agency to manage their own team's access to your page without you needing to add or remove individual employees yourself. The process is slightly different:

1. Navigate to Settings > Partners in your Meta Business Suite.
2. Click "Add" and choose "Give a partner access to your assets."
3. The agency will provide you with their Partner Business ID. Enter this ID.
4. Assign the specific assets (your Facebook Page, Ad Account, Instagram account, etc.) that you want them to manage, and select the appropriate role (e.g., Editor).

Once you grant access, the agency can assign members of their own team to work on your account, giving you a single point of management while maintaining complete control over your assets.

Setting Your New Page Manager Up for Success

Simply granting access isn't enough. To ensure a smooth and productive relationship, you need to provide your new manager with the context and guardrails for success.

1. Create a Simple Brand Guide

You don't need a 50-page document. A one-page guide covering the basics is incredibly helpful.

• Tone of Voice: Are you professional, friendly, witty, or inspiring? Provide examples of good and bad posts.
• Key Messaging: What are the main selling points of your business? What problems do you solve for customers?
• Visuals: Provide logos, brand colors, and examples of on-brand imagery.
• The "Don't" List: Are there topics to avoid? Competitors you don't mention? Common customer service complaints to handle carefully?

2. Define Clear Goals and KPIs

How will you measure success? Don't assume you're on the same page. Discuss your goals and agree on key performance indicators (KPIs) to track. These could be:

• Engagement Rate: Getting more likes, comments, and shares per post.
• Follower Growth: A target percentage or raw number increase per month.
• Website Clicks: Driving traffic from Facebook to your website.
• Message Response Time: A key metric for customer service.

3. Establish a Communication Rhythm

Decide how and when you'll communicate. A weekly 15-minute check-in call? A monthly performance report? Define a process for approving content and a protocol for handling urgent issues, like a customer complaint going viral. Clarity up front prevents miscommunication and frustration down the line.

Final Thoughts

Bringing someone else on board to manage your Facebook page is a powerful way to accelerate your brand's growth and free up your time. By using Meta's built-in roles, you can delegate tasks securely and professionally without ever resorting to sharing your password, keeping your personal account and business assets safe.

And when you have multiple people collaborating, a streamlined workflow becomes essential. We built Postbase to solve this exact problem. Our platform makes it simple for your team to plan content on a visual calendar, handle all comments and DMs in one unified inbox, and track performance across all your channels. It's a single source of truth that keeps everyone aligned and makes successful social media collaboration feel effortless.