How to Invite Someone to Review Your Facebook Page

Getting more reviews on your Facebook Page is one of the most effective ways to build trust with new customers. This guide breaks down exactly how to invite people to leave a review, from using Facebook's built-in tools to crafting the perfect request that gets results. We'll cover everything from getting your direct review link to what you should (and shouldn't) say when you ask.

Why Facebook Reviews Are So Important

Before jumping into the "how," it's worth remembering why you're doing this. Facebook reviews, now called Recommendations, are more than just a star rating, they are a powerful form of social proof that directly influences potential customers.

• Builds Trust and Credibility: Positive recommendations signal to new visitors that your business is legitimate and has a track record of happy customers. A Page with dozens of positive reviews feels infinitely more trustworthy than one with none.
• Increases Visibility on Facebook: Pages with higher ratings and more recommendations often get better visibility within Facebook's search results and platform suggestions. Facebook wants to show its users high-quality, trusted businesses.
• Provides Valuable Feedback: Reviews aren't just for customers. They are a direct line of feedback for you. You get to see what you're doing well and where you might need to improve, straight from the people who matter most.
• Fuels Word-of-Mouth Marketing: When someone leaves a public recommendation, their friends might see it, creating a powerful, organic ripple effect that traditional advertising can't replicate.

First Things First: Check Your Page Settings

You can't get reviews if people don't have a place to leave them. Before you start sending out invitations, take 30 seconds to make sure your Reviews tab is active and visible.

Here’s how to do it:

1. Navigate to your Facebook Business Page.
2. On the left-hand menu under Manage Page, find and click on Settings.
3. In the Settings menu, click on Privacy.
4. Then click on Page and tagging.
5. Look for the option that says "Allow others to view and leave reviews on your Page." Make sure this is toggled on.

Once this is enabled, a "Reviews" or "Recommendations" tab will appear on your Page, ready for customer feedback. Now, you’re ready to start asking.

Method 1: Get Your Direct Facebook Review Link

This is by far the most effective and versatile way to ask for reviews. Instead of just telling people to find your page and leave a review, you give them a link that takes them directly to the recommendation box. Fewer clicks for them means more reviews for you.

Finding your direct link is simple:

1. Go to your Facebook Business Page on a computer.
2. Look at the URL in your browser's address bar. It will be something like https://www.facebook.com/YourBusinessName.
3. Simply add /reviews to the end of that URL.

The final link will look like this: https://www.facebook.com/YourBusinessName/reviews

Copy this link and save it somewhere handy - like in a notepad or a drafts folder. You'll use this link in emails, text messages, social media posts, and more. It’s your golden ticket to getting more reviews with minimal friction.

Method 2: Use a QR Code for In-Person Interactions

If you have a physical business like a coffee shop, retail store, or service center, a QR code is a fantastic way to bridge the gap between an in-person experience and an online review.

Customers can simply scan the code with their phone's camera and be taken directly to your Facebook review page. It’s fast, convenient, and feels modern.

How to Create a QR Code for Facebook Reviews:

1. Get Your Link: Grab your direct review link from Method 1 (facebook.com/YourBusinessName/reviews).
2. Use a Free QR Code Generator: Go to a free QR code generator website (a quick search for "free QR code generator" will give you many options like Canva, QR Code Monkey, or others).
3. Paste Your Link: Paste your Facebook review link into the generator.
4. Download the Image: Download the QR code image it creates. Most generators offer PNG or JPG files, which are perfect.

Where to Place Your QR Code:

• On the bottom of receipts
• In a small frame on your checkout counter
• On business cards or thank-you notes
• On a sticker placed in your window or on your door
• On a table tent or menu

Combine the QR code with a simple message like, "Happy with your visit? Let us know!" or "Scan to share your feedback."

Best Practices and Templates for Asking

Now that you have the tools, the next step is knowing how to ask. The key is to be polite, make it easy, and ask at the right time. The best time to ask is shortly after a successful transaction or positive interaction when the customer’s experience is fresh in their mind.

Here are several templates you can adapt for your business.

Template 1: A Post-Purchase Email

Asking for a review in a thank-you email is one of the most effective strategies. The customer has just made a purchase, and your brand is top-of-mind. Keep it simple and direct.

Subject: A quick question about your recent order with [Your Business Name]

Hi [Customer Name],

Thanks so much for your recent order! We really hope you are enjoying your new [Product Name].

We have a small favor to ask. Would you be willing to share your experience with us? Your feedback helps us improve and also lets other customers know what to expect.

If you have 30 seconds, you can leave a recommendation on our Facebook Page here: [Insert Your Direct Facebook Review Link]

Thank you for supporting our business!

Best regards,
The team at [Your Business Name]

Template 2: A Direct Ask via Facebook Messenger

If you've been having a positive conversation with a customer in Messenger - perhaps answering a question or resolving an issue - it's a perfect opportunity to ask for a review once they're happy.

"I'm so glad we could help you out with that, [Customer Name]! Happy to hear you're all set.

Since you've had a chance to connect with us, would you mind leaving a quick recommendation on our page? It would mean a lot to our team. It only takes a moment and you can do it right here: [Insert Your Direct Facebook Review Link]

Thanks again!"

Template 3: An In-Person Request

When you're with a happy customer, a verbal request can be very effective, especially when paired with a business card or QR code.

"It's been a pleasure helping you today! I'm so glad you're happy with your [product/service]. If you have a minute later, we’d be so grateful if you could share your experience on our Facebook Page. It really helps others find us. Here’s a card with a QR code that takes you right there."

Template 4: A General Post on Your Facebook Page

You can also make a broader appeal directly on your Facebook timeline. This approach is less targeted but can still be effective, especially if you have an engaged audience. Frame it in a way that feels organic and not desperate.

"Have you had a great experience with us? Whether you stopped by the shop this week or ordered online, we'd love to hear about it!

Your recommendations help our small business reach new people. If you have a moment, please share your thoughts on our reviews tab. We read every single one!

Find it here: [Insert Your Direct Facebook Review Link]"

Mistakes You Need to Avoid

Asking for reviews is a powerful strategy, but there are a few things to avoid so you don’t run into trouble or turn off customers.

• Don't Offer Incentives for Positive Reviews. This is against Facebook's terms of service. You cannot offer money, discounts, or freebies in exchange for a five-star review. You can, however, run a contest or giveaway for any review left (good or bad) within a certain period, but be sure your wording makes it clear that the incentive isn't tied to the sentiment of the review.
• Don't Be Pushy or Spammy. Don’t send multiple requests to the same customer. One polite, well-timed ask is usually enough. If they don't leave a review, let it go. Being aggressive is a surefire way to annoy someone who was previously a happy customer.
• Don't Freak Out About Negative Reviews. They happen. If you get a negative review, respond to it professionally and politely. Thank them for the feedback, apologize for their poor experience, and offer to resolve the issue offline. A thoughtful response to a bad review can actually build more trust than having only perfect reviews.
• Don't Forget to Respond. Make it a habit to reply to all reviews, both positive and negative. A simple "Thank you so much for the kind words!" shows that you are listening and appreciate your customers. This engagement can encourage others to chime in.

Final Thoughts

Building a collection of authentic Facebook recommendations is a marathon, not a sprint. By making it a regular habit to ask happy customers for feedback using these easy methods, you'll create a powerful asset for your Page that builds trust, wins new business, and gives you valuable insight into what you're doing right.

Staying on top of customer comments and reviews across platforms is essential, but it can quickly become overwhelming. At Postbase, we built a unified inbox that brings all your comments and DMs from Facebook, Instagram, and more into one stream. This way, you can engage with feedback, answer questions, and respond to reviews without constantly switching between apps, helping you manage your community and build those valuable relationships more efficiently.