How to Invite LinkedIn Contacts to a Company Page

Tapping into your personal LinkedIn connections is the fastest way to build an initial audience for your company page. It provides the immediate social proof and engagement needed to signal to the algorithm that your page is worth paying attention to. This article is your detailed guide, showing you not only the step-by-step process of inviting contacts but also the strategies to maximize your invitations for meaningful, long-term growth.

Why Bother Inviting Connections in the First Place?

Before jumping into the "how," it's worth understanding the "why." Sending invites isn't just about boosting a vanity metric, it’s a strategic move with real benefits. If you've ever felt like you're posting to an empty room, this is your first step to changing that.

Kickstart Your Page's Momentum

A new LinkedIn Company Page starts with zero followers. The algorithm often favors pages with existing engagement, creating a classic chicken-and-egg problem. By inviting your personal contacts, you can quickly get your first 50, 100, or even 500 followers. This initial traction is a powerful signal to LinkedIn that your page has value, potentially increasing its visibility in search results and the feeds of your new followers' networks.

Build a Foundation of Relevant Followers

Your personal network likely includes colleagues, clients, industry peers, and partners. These aren't random followers, they are people who already have a connection to you and your business. Inviting them creates a foundational audience that is genuinely interested in your company's updates. This relevance is golden - it means your initial posts are more likely to get likes, comments, and shares, which further boosts your reach.

Harness the Power of Social Proof

People are more likely to follow a page that others already follow. When a potential customer stumbles upon your company page and sees a healthy number of followers, it instantly adds credibility. It says, "People are interested in what this company has to say." Your invited connections provide that crucial, early social proof that encourages organic follows from people outside your immediate network.

The Step-by-Step Guide to Inviting Connections

LinkedIn has made this process relatively straightforward, but hidden within it are powerful filtering options that most people overlook. Here’s exactly how to do it effectively, along with the details on the credit system that governs it.

1. Navigate to Your Company Page as an Admin

First things first, you need to be an admin of the company page you want to grow. From your LinkedIn homepage, go to your page. You'll know you're in the right place when you see "Admin view" in the top left corner.

Once you are on your company page's admin homepage, look for a box on the upper-right side of your screen. You should see a suggestion that says something like, “Grow your followers” or “Invite connections to follow.” Click on the blue Invite connections button.

2. Understand the Invitation Credit System

This is where many people get confused. LinkedIn doesn't let you spam your entire network at once. Instead, they operate on a credit system to encourage thoughtful invitations.

• How it works: Each company page gets a shared pool of invitation credits each month. At the time of writing, this is typically 250 credits per page, per month.
• Credit Usage: One credit is used for every invitation sent, regardless of whether the person accepts, denies, or ignores it. You cannot get a credit back if someone declines.
• Monthly Refresh: Credits reset on the first day of each month. Any unused credits expire and do not roll over. If you have multiple admins on your page, you all share from the same pool of 250 credits. It's a "use it or lose it" system.

3. Select and Filter Your Connections to Invite

After clicking "Invite connections," a new window will pop up showing your entire professional network. Simply scrolling and clicking names is tempting, but inefficiency is the enemy of growth. Use the filters to be strategic.

You can search for specific people by name or use the "Filter by" dropdown. This allows you to narrow down your list by:

• Current Company: Perfect for inviting current and former colleagues.
• Locations: Ideal for local businesses or targeting specific regions.
• Schools: Great for leveraging alumni networks.
• Industries: Allows you to focus on people within your target sector.

Go through your filtered list and check the boxes next to the names of the people you want to invite. As you do, you'll see a counter at the top letting you know how many monthly credits you have remaining. Once you've made your selections, click the Invite button.

Your connections will receive a notification that you've invited them to follow your company page. That’s it! You've successfully sent your first batch of invites.

Beyond the Click: A Strategy for Maximizing Your Invites

Having 250 credits might feel like a lot, but they can disappear quickly without a plan. Aim for quality over quantity. An engaged follower is worth more than a dozen who ignore your content. Here’s a strategic framework for using your credits wisely.

Before You Invite Anyone, Polish Your Page

Don't invite people to an empty house. Before you send a single invitation, make sure your company page is set up for success:

• Complete Your Profile: Fill out every section, including your "About" description, website, industry, and company size. Use the "Commitments" feature if it applies to your company (e.g., DEI, work-life balance).
• Post Some High-Value Content: Have at least 3-5 engaging posts already live on your page. This could be a blog post, a short video, an industry insight, or a team photo. Give people a reason to click "Follow" by showing them the kind of value they can expect.
• Have a Clear Call-to-Action (CTA): Use LinkedIn's custom CTA button feature. Whether it's "Visit website," "Learn more," or "Contact us," guide visitors on what to do next.

Prioritize Who You Invite in Tiers

Not all connections are created equal when it comes to early-stage page growth. Think in waves or tiers.

Tier 1: Your Brand Advocates (The First 50 Invites)

• Employees & Colleagues: Your team should be the first to follow. They are your most loyal advocates.
• Happy Clients & Customers: Invite clients you have a great relationship with. Their follow is a form of testimonial.
• Close Industry Partners: These are cheerleaders who understand your value and are likely to engage.

These are the people most likely to accept and engage, providing that crucial initial algorithm boost.

Tier 2: The Highly Relevant Audience (Your Next 100 Invites)

• Prospects and Leads: Inviting potential customers keeps your brand top-of-mind.
• Industry Peers: Connect with other professionals in your field to build a community.
• People Who Engage with Your Personal Content: If someone frequently likes or comments on your personal posts, they are a warm lead to invite to your company page.

Tier 3: The Broader Network (Your Remaining 100 Invites)

• Former Colleagues & Alumni: Dig into your past professional life and alumni networks.
• Wider Professional Acquaintances: Once your page has some followers, you can broaden your reach to acquaintances who may find your content interesting.

"I've Run Out of Credits!" What to Do Next

Hitting your 250-credit limit is a sign of good activity, not a dead end. Once credits are gone, your work simply shifts from direct invites to organic growth tactics.

Empower Other Admins

Remember, the credit pool is per page, not per admin. However, each admin can use their network to invite an entirely different set of people. If you have a co-founder, marketing manager, or other partners, make them page admins. This effectively multiplies your reach. If four admins each use their credits thoughtfully, you could potentially reach 1,000 relevant people in your first month.

Lean into Employee Advocacy

Encourage every employee at your company to not only follow the page but to actively share its content. This is arguably more powerful than an invite. When an employee shares a company post, it gets exposed to their entire personal network, tapping into an authentic source of distribution that feels less corporate. You can create a simple program for this:

• Send a weekly email rounding up the best company posts to share.
• Recognize and thank employees who regularly engage.
• Provide simple copy-and-paste text they can use to make sharing easy.

Promote Your Page Organically

Turn your existing digital assets into follower-generating tools. This is a "set it and forget it" strategy that works around the clock.

• Email Signature: Add a linked LinkedIn icon to your email signature.
• Website & Blog: Place follow buttons in your website footer, on your blog sidebar, and on your "About Us" page.
• Personal Profile: List your company page in the "Experience" section of your personal LinkedIn profile. When you post personally, you can also tag your company page to drive traffic.
• Cross-Promotion: Mention your LinkedIn page on other social media channels and in your newsletter.

Final Thoughts

Inviting your LinkedIn connections is a foundational tactic for building a thriving company page. It transforms your page from an empty digital storefront into a credible, active hub for your professional community. By being strategic with your credits and pairing your invitation efforts with a consistent content plan, you're setting yourself up for sustained organic reach and engagement.

Consistently creating and scheduling high-quality content is what makes those new followers stick around, but it can quickly become overwhelming, especially when managing multiple platforms. After years of feeling this frustration ourselves - with tools that were overpriced, unreliable, and just not built for today's social media - we created Postbase. We designed it from the ground up to make social media management feel simple and modern again, so you can plan your content in a visual calendar, schedule posts reliably across all your channels, and get back to growing your brand.