How to Invite Followers on a Facebook Business Page

Getting your first followers on a new Facebook Business Page can feel like a huge hurdle, but one of the most effective strategies is built right into the platform. This guide will walk you through exactly how to invite people to follow your page, covering everything from the most common method to smart strategies that build a genuine, engaged audience.

Why Inviting Followers is a Game-Changer

Most people think followers just appear over time, but actively inviting people gives you a significant head start. Think of it as laying the foundation for your community. When you invite people who have already shown some interest in your content (like reacting to a post), you’re bringing in a warm audience that’s more likely to stick around. This initial activity signals to Facebook's algorithm that your page is valuable, which can help increase your organic reach moving forward.

An empty page with zero followers can be a turn-off for potential new fans. Seeing even a small, engaged following provides social proof - it shows visitors that others find your page worth their time. This simple act of filling the room with your first supporters makes your brand appear more credible and established from day one. You're not just gaining numbers, you're building momentum.

The #1 Method: Invite People Who Reacted to Your Posts

This is, by far, the most effective and organic way to grow your page. You’re targeting people who are already engaging with what you share. They liked your photo, loved your video, or laughed at your post. They’ve raised their hand and shown interest - all you have to do is send the invitation. Here's a step-by-step guide for both desktop and mobile.

On a Desktop Computer:

1. Navigate to Your Business Page: Go to your Facebook Business Page. Find a post that has received some reactions (likes, loves, etc.).
2. Click on the Reactions: Directly underneath your post, you'll see a line showing the number of reactions, comments, and shares. Click on the reaction icons/count. This will open a pop-up window.
3. View the List of People: This window lists everyone who has reacted to that specific post. Next to each name, you'll see their reaction and a button on the right-hand side.
4. Send the Invites: You’ll see one of three options next to each person’s name:
   • Invite: This person has not yet been invited to follow your page. Click this button to send them a notification inviting them to follow.
   • Invited: This means you've already sent an invitation that they haven't responded to yet. The button will be grayed out.
   • Liked: This person already follows your page. Congratulations!

Simply go down the list and click "Invite" for everyone who hasn't been invited yet. It’s that simple. Make this a regular habit - check your popular posts every few days and send out invites to new reactors.

On the Facebook Mobile App:

The process is nearly identical on your phone, making it easy to do whenever you have a spare minute.

1. Open the Facebook app and go to your Page. Tap the menu icon and select your Business Page.
2. Find a post with engagement. Scroll through your feed to find a post with reactions.
3. Tap the reactions count. Just like on desktop, tap the area that shows who has reacted to the post.
4. Invite from the list. A list of people will appear. Next to each name that doesn't already follow your page, there will be an "Invite" button. Tap it, and the invitation is sent. Easy!

Invite Your Personal Friends to Get Started

When you're just starting, your personal network is your best friend (literally). Your friends and family are often happy to be your first supporters and help get the ball rolling. This is a great way to get your first 20, 50, or even 100 followers quickly.

How to Invite Friends from Your Page:

1. Go to your Business Page. On your main page view, look for the menu or the "..." button near your page's action buttons (like 'Message' or 'Follow').
2. Find the "Invite Friends" Option. Click on the "..." button and select "Invite Friends" from the dropdown menu. This will open a list of your personal Facebook friends.
3. Select Friends to Invite. You now have two choices:
   • Select All: You can select all your friends at once (up to Facebook’s current limit, which can fluctuate).
   • Manually Select: You can scroll through the list and tick the checkbox next to the friends you think would be genuinely interested in your page's content.

A Quick Word of Advice

While inviting everyone is tempting, being strategic is better. The goal isn’t just a high follower count, it’s an engaged community. An invitation from you feels personal. If you invite a friend who has zero interest in your small business, travel blog, or custom woodworking, they might accept out of politeness but will never engage with your content. This can actually hurt your reach over time, as Facebook may show your posts to unengaged followers and conclude the content isn't interesting.

Instead, prioritize inviting friends you know share an interest in your niche. You can even send them a personal message explaining what your page is about and why you thought they’d enjoy it. A smaller, interested audience is far more valuable than a large, uninterested one.

Beyond Direct Invites: Other Smart Ways to Grow

While directly inviting reactors and friends is powerful, there are other methods you should integrate into your marketing to attract followers organically.

1. Share Your Page's Direct Link

Your page has a unique URL. Make it easy for people to find it everywhere!

• Find your URL: Go to your page and look at the web address in your browser. It should be something like facebook.com/YourPageName. If it's a long string of numbers, you can customize it in your page settings to create a memorable "vanity URL."
• Share it everywhere: Put this link in your email signature, on your business cards, in your personal social media bios (like Instagram or X), and on your website's contact page. This turns every communication into a potential invitation.

2. Use a QR Code for Offline Promotion

Don't underestimate the power of connecting your physical and digital worlds. A QR code is a fantastic tool for this.

• Generate a QR Code: You can use free online QR code generators. Simply paste your Facebook Page URL, and it will create an image for you.
• Put it on physical materials: Add the QR code to your store's signage, product packaging, menus, flyers, or event banners. Customers can simply scan it with their phone camera and be taken directly to your page, ready to hit "Follow."

3. Cross-Promote on Other Social Channels

If you have a following on Instagram, TikTok, LinkedIn, or any other platform, let them know about your Facebook Page! Don't assume they're already following you there.

• Run a promotion: Announce your new Facebook page and tell people why they should follow you there. Maybe you share exclusive content, behind-the-scenes videos, or host Facebook Live sessions that aren't available elsewhere.
• Link in bio: Use a link-in-bio tool to include your Facebook Page link alongside your other important destinations.

4. Leverage Email Marketing

Your email list is a goldmine of potential followers who are already invested in your brand. Send a dedicated email announcing your Facebook page, or add a permanent link to your Facebook page in the footer of every email newsletter you send out.

Final Thoughts

Growing your Facebook Page is about more than just numbers, it’s about building a community of people who care about what you do. Methods like inviting post-reactors, selectively asking friends, and promoting your page across different channels are simple, free, and incredibly effective ways to build that initial foundation.

Of course, getting people to follow your page is only half the battle. Once you invite them, you need great content to keep them engaged. At Postbase, we built our platform to solve exactly that problem. Instead of wrestling with outdated tools, we focus on making it unbelievably simple to plan and schedule the kind of content - especially modern formats like Reels and short-form video - that gets a “wow” reaction and makes people want to smash that follow button when your invite appears.