How to Introduce Your Business on Facebook

Making a great first impression on Facebook starts with your very first post. A solid business introduction sets the tone for your brand, attracts your ideal audience, and gives people a compelling reason to click that Follow button. This guide gives you the blueprint for crafting that perfect introduction, complete with different strategies and real-world examples you can adapt for your own business.

First Things First: Nail Your Page Setup Before You Introduce Your Business

Before you even think about your first post, your Facebook Business Page needs to look professional and trustworthy. A half-finished page can turn potential followers away before they even read your introduction. Take a few minutes to get these basics right:

• Profile Picture & Cover Photo: Your profile picture should almost always be a high-resolution version of your logo. Your cover photo is your digital storefront - use a high-quality image of your products, your team in action, your physical location, or a graphic that communicates your brand's value.
• A Clear "About" Section: This is a critical piece of real estate. Clearly and concisely explain who you are, what you offer, and who you serve. This is your thirty-second elevator pitch for anyone new to your brand.
• Complete Contact Information: Fill out every relevant field: your website, phone number, email address, and physical address if you have one. Complete information builds trust and makes it easier for customers to connect with you.
• Claim Your Custom URL: Change your page's URL from the default string of numbers to something clean and memorable, like facebook.com/YourBusinessName. It looks professional and makes your page easier to find and share.

The Components of a Killer Facebook Introduction Post

While the angle and creative approach may vary, every great introductory post shares a few core elements. As you build your post, make sure you include these fundamental pieces to welcome your new audience and make a connection.

A Captivating Hook

The first sentence determines whether someone stops scrolling. Start with something that grabs attention. It could be a warm welcome, a thought-provoking question, or a bold statement that speaks directly to your audience's needs or pain points.

Clearly State Who You Are

Don't make people guess. State your business name and what you do right away. For example, "Welcome to The Balanced Bite, where we craft healthy, pre-packaged meals for busy professionals." It’s direct, clear, and immediately tells the reader if your page is relevant to them.

Explain the "Why" - The Value You Provide

This is where you move beyond what you do and explain *why* it matters. How do you make your customer's life better, easier, or more enjoyable? This isn't about listing features, it's about connecting with your audience's aspirations or solving their problems.

Add a Human Element

People connect with other people, not faceless logos. The best way to build an authentic brand is to show the human side of your business. Share a brief story about why the founder started the company, introduce your team, or articulate the mission that drives you. This makes your brand memorable and relatable.

Include a Clear Call to Action (CTA)

Tell your audience what you want them to do next. Your CTA doesn't have to be a hard sell. It can be a simple invitation to join your community. Examples include "Follow our page for tips and updates," "Visit our website to see our collections," or "Tag a friend who could use this!"

Use High-Quality Visuals

A post without a good visual is likely to get lost in the feed. Your introduction should be accompanied by a striking photo, a custom graphic, or a short, engaging video. This could be a professional photo of your product, a candid shot of your team, or a quick tour of your space.

5 Proven Facebook Introduction Post Examples Your Business Can Use Today

Ready to write your post? Here are five versatile templates with examples you can borrow, adapt, and make your own. Find the one that best fits your brand's personality and voice.

1. The "Meet the Founder" Welcome

Why it works: This approach immediately humanizes your brand and builds a personal connection. People are more likely to trust and support a business when they feel like they know the person behind it. It's perfect for solopreneurs, artists, coaches, and small local businesses.

Template:

“Hey, Facebook community! I'm [Your Name], the founder of [Business Name]. I started this journey because [share a brief, personal 'why' - a problem you faced, a passion you discovered]. For years, I struggled with [pain point], and I knew there had to be a better way. Our mission is to [what you help people do]. We're so excited to start sharing [what followers can expect] with all of you. Thanks for being here! - [Your Name]”

Example: Sarah's Dog Training Academy

Post: "Hi everyone! I'm Sarah, the founder and head trainer here at Pawsitive Steps Dog Training. After adopting my rescue, Charlie, I realized how much confusing and outdated training advice was out there. I went on a mission to learn everything I could about modern, positive-reinforcement methods that build trust, not fear. I started Pawsitive Steps to help other owners build an unbreakable bond with their dogs. This page will be full of free training tips, success stories, and class updates. We can't wait to get to know you and your furry friends!"

2. The "We Solve This Problem" Introduction

Why it works: This post leads with value. You're not just announcing your existence, you're immediately showing your audience how you can help them. It positions you as an expert and a solution, targeting customers who are actively looking for what you offer.

Template:

“Tired of [common problem]? Struggling to achieve [desired outcome]? We get it. That’s why we created [Business Name]. We provide [your product/service] to help you finally [the solution]. Welcome to our official Facebook page, where we'll share expertise, tips, and insights to help you conquer [the problem]. Learn more at our website: [Link]”

Example: GreenDesk Freelance Accounting

Post: "Juggling client projects, deadlines, *and* trying to make sense of your finances? As a freelancer, your time is your money - and bookkeeping steals too much of it. We founded GreenDesk to give independent creatives and contractors their time back. We offer simple, affordable bookkeeping and tax services designed specifically for self-employed professionals. Let us handle the numbers so you can focus on the work you love. Welcome to our page! Follow us for financial tips designed for freelancers."

3. The "Behind-the-Scenes" Glimpse

Why it works: Transparency builds authenticity and trust. Showing the process, the workspace, or the people behind your products makes your audience feel like they're getting an exclusive, insider look. It works incredibly well for makers, restaurants, creative agencies, and anyone with a tangible process.

Template:

“Welcome to the official Facebook page for [Business Name]! We wanted our first post to give you a little peek at where the magic happens. Every [product] we make is crafted with [special care, material, or process]. This page is where we'll share the journey, from initial ideas to finished products. We’re so glad you're here to follow along! #BehindTheScenes #HowItsMade”

Example: Nomad Leather Goods

Post: "Welcome to Nomad Leather Goods! From sourcing full-grain leather to hand-stitching the final thread, this is where our products come to life. We’re obsessed with creating durable, timeless wallets, bags, and accessories designed for adventure. Thanks for joining us! We look forward to sharing our craft with you."

4. The "Welcome Offer" Announcement

Why it works: This tactic provides an immediate incentive for people to follow and engage. A launch offer, contest, or giveaway generates a burst of early excitement and can help your page gain traction quickly. It's a powerful strategy for e-commerce brands, local services, and restaurants.

Template:

"We're [Business Name], and we are officially on Facebook! To celebrate our launch and say thank you for being one of our first supporters, we're giving all new followers [special discount]! Or We’re giving away [Prize]! To enter: 1. Like our page. 2. Tag a friend in the comments who would love this! We’re thrilled to be part of this community."

Example: The Fresh Press Juicery

Post: "Hello, Lakeside! The Fresh Press Juicery is officially open for business and excited to join the Facebook community! To celebrate, we're giving all our new followers a 'Buy One, Get One Free' coupon for any juice or smoothie this week. Just show this post when you order in-store! We can’t wait to serve you some nutrient-packed goodness."

5. The "Here's What We Stand For" Introduction

Why it works: Today's consumers are drawn to brands that share their values. This approach connects with your audience on a deeper, more emotional level by leading with your mission. It's highly effective for non-profits, social enterprises, and mission-driven businesses.

Template:

“At [Business Name], we believe [your core belief]. But we noticed that [the problem or status quo] stood in the way. So, we set out to [your mission]. We're more than just a [type of company], we are a community dedicated to creating positive change. Welcome to our movement. Follow us to get involved and join the conversation."

Example: Redwood Sporting Goods Co.

Post: "Welcome to Redwood Sporting Goods Co. We believe the great outdoors is for everyone, and it's our collective responsibility to protect it. That commitment extends past just selling gear - for every purchase made, we donate 5% of our profits to trail restoration and conservation efforts in our national parks. Our mission is to equip you for adventure while ensuring these wild places remain for generations to come. Thanks for joining our mission."

Tips to Make Your Introduction Post Go Further

Once you’ve crafted the perfect post, take these extra steps to maximize its visibility and impact.

• Pin it to Your Page: Pin your introduction post to the top of your page's feed. This way, it's the first thing new visitors will see for weeks to come.
• Get Initial Traction: Invite your existing network - friends, family, and colleagues - to like your page before you announce it publicly. This provides a small initial base of followers, which builds social proof.
• Cross-Promote Everywhere: Share your new Facebook page on your personal profile, in your Instagram bio, on LinkedIn, and in your email newsletter. Let your existing audience know where to find you.
• Engage With Everyone: Respond to every single comment on your introduction post. Thank people for following and answer any questions they ask. This signals that you're an active, engaged brand that values its community.

Final Thoughts

Introducing your business on Facebook is your first chance to shape perceptions and build relationships. By pairing a well-prepared page with a thoughtful, authentic first post, you set the foundation for a vibrant and engaged community. Choose the strategy that best tells your brand's unique story and start connecting with your audience today.

Keeping that initial energy going requires consistency and a great plan. When you're ready to schedule your next series of posts, we built Postbase to make managing your social media feel simple and intuitive. Our visual calendar helps you see your entire content plan at a glance, so you can schedule everything - from posts to video - across all your channels at once. That way, you can focus more on building your community and less on the daily management grind.