How to Increase Views on TikTok Live

Going live on TikTok can feel like shouting into the void if you see that viewer count stuck in the single digits. Getting more eyes on your stream isn’t about luck, it’s about a solid strategy that starts long before you ever hit the “Go LIVE” button. This guide will walk you through the practical, step-by-step actions you can take to prepare for, execute, and follow up on your TikTok Lives to genuinely grow your audience.

Before You Go Live: The Preparation That Makes All the Difference

The success of your TikTok Live is often decided before you even start streaming. A little planning goes a long way in turning a quiet stream into a crowded event. Don't skip these steps.

1. Pinpoint the Perfect Time to Go Live

You can't have viewers if your audience is asleep or at work. Going live when most of your followers are online is the single most effective way to get an initial surge of viewers the moment you start. TikTok provides this data for you.

• Check Your Analytics: Go to your profile >,, tap the three lines in the top-right corner >,, “Creator Tools” >,, “Analytics”.
• Go to the 'Followers' Tab: Scroll down to the “Follower activity” section. This graph shows the days and hours when your followers are most active on the app. The peaks in the graph are your golden hours.
• Test and Track: The analytics are a great starting point, but not a perfect science. Test different times around those peak hours and see what works best for your specific audience. Maybe your followers are most active at 8 PM on a Wednesday, but they're most engaged and ready for a Live at 9 PM on a Thursday. Keep a simple note of your live times and viewer counts to see what works best.

2. Promote Your Live Stream Like It’s an Event (Because It Is)

Never go live without telling people about it first. Treat your live stream as a mini-event you need to market. Building anticipation is how you get people to show up on time, ready to engage.

Create Promotional Videos

A day or two before your Live, post a short TikTok video specifically announcing it. In the video, tell people:

• What Day &, Time: Be specific and include the time zone (e.g., "This Thursday at 7 PM EST!").
• What the Topic Is: Tell them why they should tune in. Are you doing a Q&,A, a behind-the-scenes tour, a special announcement, or an interview? Give them a compelling reason to show up.
• Add a Call-to-Action: End your promo video by saying something like, "Click the link in my bio to get a reminder!" or "Drop a comment with a question you want me to answer during the Live!"

For more strategies on getting your content seen, learn how to promote TikTok videos effectively.

Use TikTok's LIVE Event Feature

This is a powerful, underutilized tool for promotion. It allows you to schedule your Live in advance and lets users register to receive a notification when you start.

1. From your profile, tap the "LIVE Events" calendar icon next to your bio.
2. Set the event name (make it catchy!), the start time, and a brief description.
3. Once created, you can get a link to the event that you can share in your videos, bio, and other social platforms. Encourage followers to register.

3. Choose a Topic That Provides Real Value

People need a reason to stop scrolling and spend their time with you. A vague or uninteresting topic won't cut it. Your Live should promise something valuable to the viewer.

• Q&,A Sessions: Let your audience get to know you better. Theme it around your niche, like "Ask a Personal Trainer Anything" or "Live Portfolio Review for Graphic Designers."
• Tutorials or How-Tos: Teach something practical. If you're a baker, show how to decorate a cake. If you're a gamer, stream a tutorial on a difficult level. Action-oriented Lives keep people watching.
• Behind-the-Scenes: Show people a part of your world they don't normally see. Tour your office, unbox new products, or show your creative process from start to finish.
• Interviews &, Collaborations: Invite another creator to join your Live using the "Multi-Guest" feature. This is an incredible way to tap into their audience and expose your content to new people.

During the Live: How to Keep Viewers Hooked and Engaged

Once you've got viewers in the stream, your next job is to keep them there. Engagement is the name of the game. The more your audience interacts, the more TikTok will show your Live to others.

1. Have a Strong Opening

The first 10 seconds are critical. People are joining and deciding whether to stay or swipe away. Don't just sit there silently waiting for people to show up. Start talking immediately.

• Welcome new viewers as they join.
• Quickly restate the purpose of the Live. For example: "Hey everyone, welcome! So excited you're here. Tonight we're diving into my top 5 secrets for editing viral videos. Let me know in the comments where you're tuning in from!"
• This gives context to new arrivals and starts the conversation right away.

2. Be an Active Host, Not a Passive Broadcaster

A live stream is a two-way conversation. If you ignore your audience, they'll leave. Make them feel seen and heard.

• Shout People Out: When someone joins or leaves a great comment, acknowledge them by name. It’s a small thing that makes a big impact.
• Answer Questions: Keep an eye on the comment stream and answer questions in real-time. If multiple people ask the same thing, it’s a good sign you should address it.
• Use the Q&,A Feature: Encourage viewers to submit questions through the Q&,A function. This organizes them neatly so you don't lose them in the rapid scroll of comments.
• Pin Relevant Comments: If someone asks a great question that defines the next part of your conversation, pin it to the top so everyone can see it.

3. Stay Live for Longer Than You Think

Short TikTok videos are king, but the opposite is true for Lives. The longer you stay live, the more time the algorithm has to work its magic. When you first start, TikTok pushes your stream to a small group of your followers. If they engage, it gets shown to more followers, and then eventually, it can land on the For You Page for non-followers.

Aim for a minimum of 30 minutes, but streams that are 60 minutes or longer tend to perform much better. This extended time is needed for your viewer count to build momentum and reach its peak.

4. Assign a Moderator

If you're expecting a decent turnout, a moderator is a lifesaver. This could be a friend, a virtual assistant, or a trusted fan. Their job is to manage the comment section by:

• Welcoming new people.
• Filtering out spam or inappropriate comments.
• Highlighting great questions that you might have missed.

This frees you up to focus on delivering amazing content without getting distracted by a chaotic chat.

After the Live: Repurpose and Analyze for Future Growth

Your work isn't done when you hit "End LIVE". The content you just created and the data you collected are valuable assets for growing your next stream.

1. Save and Repurpose Your Best Moments

TikTok gives you the option to download a replay of your Live. Take full advantage of this! Scour through the recording and find the "golden moments" - a great tip you shared, a funny interaction, a profound answer to a question, or a big reveal.

Clip these moments into standalone 15-60 second TikTok videos. Post them over the next few days with a text overlay like, "Here's what you missed on our last Live!" This does two things:

1. It provides high-value content for your followers who couldn't attend.
2. It creates a sense of FOMO (fear of missing out), making people more likely to join next time.

For more ideas on how to adapt your content, explore how to repurpose TikTok videos for Instagram.

2. Review Your LIVE Analytics

After your Live ends, you can access detailed analytics that show how it performed. You’ll see metrics like:

• Total &, Unique Viewers: How many people tuned in.
• New Followers: How many users followed you during the stream.
• Viewer Ranking &, Top Viewer Time: A timeline showing when your viewer count peaked and dipped.
• Diamonds (Virtual Gifts): An indicator of what parts of your content your audience valued most.

Pay close attention to the viewer graph. Did people drop off at a certain point? Did the view count spike when you started a new segment? Use this information to understand what resonates with your audience so you can do more of it in the future. For a deeper dive into your performance, learn how to check TikTok analytics.

Final Thoughts

Increasing your TikTok Live views boils down to strategic planning, active engagement, and smart follow-up. By promoting your stream beforehand, creating an interactive environment for your audience, and repurposing your best content afterward, you build a loyal community that's excited to show up every time you go live.

Consistency is such a big part of this process, especially the promotional work - creating and scheduling videos ahead of time. At Postbase, we designed our platform specifically to help creators manage that consistency without the chaos. With our visual calendar, you can easily plan and schedule all your promotional TikTok videos and cross-platform announcements in one clean space, making sure you build maximum excitement for your Live. It systematizes your promotion, so you can focus on being great on camera.

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