How to Increase Views on Facebook Posts

Struggling to get more eyeballs on your Facebook posts? You're not alone. Figuring out how to capture attention in a crowded feed can feel like a guessing game, but it's less about secret hacks and more about a solid strategy. This guide will walk you through actionable techniques to create content that earns more views, sparks genuine engagement, and helps you build a community that actually wants to watch what you post.

Understanding the Facebook Feed First

Before changing what you post, it's helpful to understand what Facebook wants to show its users. At its core, the platform's goal is to keep people on Facebook for as long as possible. It does this by showing them content they are most likely to interact with in a meaningful way. Facebook's algorithm prioritizes posts that generate active engagement - think comments and shares - over passive engagement like simple 'likes' or quick views.

What does this mean for you? It means that posts inspiring conversations and shares are rewarded with greater visibility. It also means that content that holds a viewer's attention (like longer video watch times) tells the algorithm, "Hey, people like this!" So, our goal isn't to "trick" the algorithm, it's to create genuinely interesting content that it naturally wants to promote because users are enjoying it.

Once you shift your mindset from fighting the algorithm to feeding it what it wants, your entire content strategy becomes clearer.

Level Up Your Content Formats

Not all post types are created equal when it comes to capturing attention. While a clever text post can start a great conversation, visual-first formats are your most powerful tools for generating views.

Go All-In on Video

There's no way around it: video is the king of content on Facebook. It's dynamic, engaging, and excellent at stopping a scroll. But just hitting "record" isn't enough. Here's how to use different video formats effectively:

• Facebook Reels: Short-form video is a massive driver of discovery. Reels are your chance to be creative, entertaining, and informative in 90 seconds or less. Tap into trending audio clips, participate in relevant challenges, or create quick tutorials that provide immediate value. The goal is energetic, re-watchable content.
• Facebook Live: Going live is the single best way to create a direct, unfiltered connection with your audience. The real-time nature of Live video generates immediate engagement, notifications, and a sense of "event" that pre-recorded videos can't match. Use it for Q&A sessions, behind-the-scenes tours, product demonstrations, or interviews. Announce your Live session a day or two in advance to build anticipation.
• Native In-Feed Video: For storytelling that needs more than 90 seconds, in-feed video is perfect. Unlike sharing a YouTube link, uploading your video directly to Facebook (natively) is always preferred by the platform. Remember these rules:
  • The First 3 Seconds Are Everything: Your opening shot needs to be visually captivating enough to stop someone from scrolling past. Start with motion, a surprising visual, or a bold on-screen text question.
  • Design for Sound-Off Viewing: Over 85% of Facebook videos are watched without sound. Add captions. This isn't optional anymore. You can burn them into your video during editing or use Facebook's automatic captioning tool.
  • Use strong, direct titles: Your video's title should clearly explain the benefit of watching, like "5 Mistakes to Avoid When Starting a Garden" instead of "Gardening Fun."

Don't Forget Compelling Images and Carousels

While video gets much of the attention, a striking image or a well-crafted carousel post can still perform exceptionally well. Carousels, in particular, are great for storytelling and education. You can use them to create step-by-step guides, showcase multiple products from different angles, or share tips in a visually digestible format. The swipe-through action counts as engagement and can increase the time a user spends on your post.

Optimize Your Posting Strategy

Great content can still fall flat if it's posted at the wrong time or written with a lackluster caption. Fine-tuning your delivery is just as important as perfecting the creative.

Find Your Audience's Sweet Spot

While there's no universal "best time to post," there is a best time for your specific audience. Here's how to find it:

1. Go to your Facebook Page and navigate to Meta Business Suite.
2. In the menu, click on Insights.
3. Under the Audience tab, you'll find data on when your followers are most active online, broken down by day of the week and hour.

Use this data as your starting point. Test posting during these peak hours and track your results. Remember, a great post at a good-enough time will always outperform a mediocre post at the "perfect" time. The quality of your content comes first.

Aim for Consistency, Not Volume

Posting consistently is more important than posting constantly. Committing to a schedule you can realistically maintain - whether it's three times a week or five - is better than posting twice a day for one week and then disappearing for the next. A consistent cadence signals to Facebook that your page is active and reliable, and it trains your audience to look for your content. Create a simple content calendar to plan your posts ahead of time so you're not scrambling for ideas at the last minute.

Write Captions That Demand a Response

Your caption is your chance to frame your content and invite engagement. A weak caption can kill the potential of a great video or image. A great one ignites a conversation.

• Hook them with the first sentence. Just like with video, the first line is all that shows before a "See More" click. Make it intriguing. Asking a provocative question or stating an interesting fact works well.
• Ask open-ended questions. Avoid yes/no questions. Instead of "Did you like this tip?" ask, "What's one tip you'd add to this list?" This requires a thoughtful response and gets a conversation started in the comments section.
• Use a gentle Call-to-Action (CTA). A CTA doesn't always have to be about selling. Simple prompts like "Share this with someone who needs to hear it" or "Let us know your thoughts below 👇" can dramatically increase engagement and, as a result, views.

Engage with Your Community to Fuel a Feedback Loop

Engagement isn't just a metric, it's the engine that powers your reach. The more you interact with your audience, the more they will interact with your posts, telling Facebook that your content is valuable.

Reply to Every (or Almost Every) Comment

When someone takes the time to leave a comment, a simple reply shows you're listening and value their input. This human interaction fosters a sense of community and makes others more likely to join the conversation. Each new reply also counts as another interaction on the post, further boosting its relevance score in the algorithm.

Use Facebook Groups to Your Advantage

Find and join active Facebook Groups relevant to your niche or industry. The key here is not to just drop links to your posts and run. That's spam. Instead, become a valuable member of the community. Participate in discussions, answer questions, and offer genuinely helpful advice. When it feels natural and appropriate, you can share one of your posts as a resource or a conversation starter. This brings targeted, interested viewers back to your page.

Collaborate and Tag Other Pages

If your post features another person, brand, or location, tag their Facebook page! When you tag another page, your post can appear to some of their followers, instantly expanding its potential reach. This works especially well for collaborations, interviews, or even just giving a shout-out to a business you love. It's a simple way to cross-promote and get in front of new audiences who are likely to be interested in your content.

Final Thoughts

Increasing your views on Facebook comes down to a consistent practice of creating valuable, engaging content, optimizing your strategy, and actively building a community. By focusing on formats like high-quality video, writing captions that encourage conversation, and fostering genuine interaction, you can work with the algorithm to extend your reach and get your message seen by more people.

As you map out your content calendar and commit to these strategies, things can get busy fast. We built Postbase to streamline this entire process. We know how frustrating it is to juggle different video formats for different platforms or lose track of comments. With our visual calendar, you can plan your content weeks ahead, schedule your videos for Facebook, Instagram, and TikTok all at once, and manage all your conversations from a single, unified inbox so you never miss an opportunity to engage.