How to Increase LinkedIn Post Views

Getting your content seen on LinkedIn can feel like a guessing game, but it's really about understanding what the platform wants: quality content that sparks conversation. This guide will walk you through actionable, step-by-step strategies to increase your post views by creating content the algorithm and your audience will love. We'll cover everything from formatting your text and choosing the right content type to an engagement strategy you can start using today.

Understanding the First 90 Minutes: Your Golden Window

The LinkedIn algorithm decides the fate of your post within the first hour or two after you hit publish. During this "golden window," it shows your post to a small segment of your network. The algorithm is essentially taking a poll, asking: "Is this post interesting?"

If that initial audience scrolls right past, the algorithm assumes the content isn't valuable and dramatically limits its reach. But if they engage by liking, commenting, or sharing, it signals that you've posted something worthwhile. In response, LinkedIn pushes your post to a wider audience, and the cycle continues. Gaining early momentum is everything.

Actionable Steps for the Golden Window:

• Post at the Right Time: Schedule your content to go live when your followers are most active. For most B2B professionals, this is often during weekday commute times (8-10 AM) and lunch breaks (12-1 PM). Test different times to see what works for your specific audience. Monday mornings and Friday afternoons are typically slower.
• Respond Immediately: Stick around for at least 30 minutes after posting. As comments come in, respond thoughtfully and quickly. This dialogue doubles your comment count and shows the algorithm your post is actively generating a conversation.
• Prime the Pump (Ethically): Let a few trusted colleagues or industry friends know you've just published a new post. Ask them to check it out and leave a genuine comment if they find it valuable. A handful of early comments can be the spark that gets the fire going.

Master the Content Formats That Attract Views

Not all content formats are created equal on LinkedIn. While a strong message is important, the way you package it can have a huge impact on your reach. Experiment with these formats to see what resonates with your audience.

Text-Only Posts

Don't underestimate the power of pure text. A well-told story or a bold, contrarian opinion can stop the scroll better than any image. The key to making text-only posts work is formatting.

• Hook Them Instantly: Your first line is the only thing people see before they click "...see more." Make it captivating. Pose a question, state a surprising fact, or share a vulnerable personal insight.
• Use White Space: No one wants to read a dense wall of text. Break up your thoughts into short paragraphs of one or two sentences. This makes your post feel less intimidating and easier to skim on a mobile device, which is where most users are.

Carousel Posts (PDFs)

Carousels are one of the platform's best-performing formats right now. Because users have to click to advance each slide, it significantly increases "dwell time" - the amount of time someone spends on your post. This is a powerful positive signal to the algorithm.

• How to Create One: Create a multi-page PDF document (using Canva, PowerPoint, or Google Slides) where each page is one slide in your carousel. When creating a post, just click the "Add a document" icon and upload your PDF.
• Best Practices: Keep it visual and simple. Use a bold title on the first slide, and make each following slide convey a single, clear idea. Think of it as a mini-presentation. Aim for 5-10 slides that deliver quick, digestible value.

Polls

Polls are engagement magnets because they offer a super low-friction way for someone to participate. It only takes a single click to vote. This quick surge of engagement tells the algorithm your post is worth showing to more people.

• Make It Relevant: Create polls that are genuinely interesting to your target audience. Ask about industry trends, common workplace dilemmas, or preferences between two tools or strategies.
• Add Context: Use the post text to explain *why* you're asking the question and what you think. After the poll ends, share the results and your analysis in a follow-up post or comment to close the loop.

Images and Video

Visual content can break up the monotony of the feed, but the type of visual matters. Avoid generic stock photos whenever possible, they look impersonal and are easy to ignore. Personal photos - especially of you or your team - tend to perform much better as they build a human connection.

For video, native uploads work best (meaning you upload the file directly to LinkedIn rather than sharing a YouTube link). Keep videos short (under 90 seconds) and always include subtitles, since most users watch with the sound off.

Write Copy That People Actually Read and Share

Great content has a clear structure: a great hook, a value-driven body, and a clear call-to-action.

1. The Hook (The First 1-2 Sentences)

Your opening line has one job: get them to read the next one. If it's boring, you've already lost. Try a few of these proven formulas:

• The Controversial Take: "The 9-to-5 workday is obsolete. Here’s why."
• The Relatable Pain Point: "You know that feeling when you've spent hours on a proposal and the client goes silent?"
• The Statistic: "Only 5% of people remember statistics. But 63% remember stories..."
• The Story Starter: "Yesterday, I had a conversation that completely changed how I think about leadership."

2. The Body (The Juicy Middle)

This is where you deliver the value. The best-performing content on LinkedIn is typically either educational, inspirational, or relatable.

• Educational: Teach something useful. A tutorial, a breakdown of a complex topic, or a list of actionable tips. For example: "Here are 3 simple ways to improve your sales emails today."
• Inspirational: Share a story of overcoming a challenge, learning a lesson, or celebrating a win. Authenticity is what connects people to your message.
• Relatable: Talk about common struggles, universal experiences, or funny observations about your industry. This builds community and shows the human side of your professional brand.

3. The Call to Action (The Ask)

End your post by telling people what you want them to do next. A good CTA encourages comments and starts a conversation.

• Avoid Vague Questions: "What do you think?" is weak. Be specific.
• Try Better Questions: "What's the #1 challenge you're facing with [topic] right now?" or "What's a piece of terrible advice you've been given about this?"
• Encourage Sharing Experiences: "Share your biggest win from this past week below!"

Execute an Engagement Strategy

LinkedIn is a social network, and the algorithm favors users who are good community members. Your activity on the platform doesn't just begin and end with your own posts. Getting more views on your content requires you to give engagement to others.

Warm Up the Algorithm

Spend 15-20 minutes engaging on other people's posts *before* you publish your own. Go through your feed and leave thoughtful, sentence-long comments on relevant posts from people in your network. This activity signals to LinkedIn that you’re an active user, so when you do post, the algorithm is primed to give your content a little extra initial push.

Use Hashtags Correctly

Hashtags help categorize your content and make it discoverable to people outside your immediate network. But don't overdo it.

• Stick to 3-5 Tags: Any more looks spammy and can dilute your message.
• Mix Broad and Niche: Use 1-2 popular, high-traffic tags (like #marketing or #leadership) combined with 2-3 niche tags that are specific to your post (like #b2bcontentstrategy or #startupfounders). This helps you reach a wide audience while still being discoverable in more targeted conversations.

Tag People and Companies Strategically

If your post mentions a person or a company, tag them! It notifies them directly, and if they engage, their entire network gets a chance to see your post. Use this feature genuinely - don't just tag influencers out of the blue to get their attention. It should always happen in an authentic context.

Final Thoughts

Increasing your LinkedIn post views isn't about finding a secret algorithm hack. It's about consistently providing value packaged in user-friendly formats, writing clear and compelling copy, and participating generously in the community. By focusing on that golden first hour and making interaction a core part of your strategy, you'll start to see a genuine and sustainable increase in your reach.

Of course, managing this level of consistency across multiple platforms can be a real challenge. That's why we created Postbase - to remove the friction. By using our visual calendar to plan your LinkedIn content in advance and scheduling posts for those key "golden hour" windows, you're free to focus on writing great content and engaging in conversations, knowing the logistics are handled.