How to Grow Your Business on Twitter

Twitter is still one of the most powerful platforms for connecting directly with your audience, building authority in your niche, and driving real business results. Growing your presence here isn’t about chasing viral hits, it's about consistently showing up with the right strategy. This article will walk you through the practical, actionable steps to build a strong profile, create standout content, engage with purpose, and turn your Twitter account into a genuine growth engine for your business.

Nail Your Profile: The Foundation of Twitter Growth

Your Twitter profile is your digital business card. When someone discovers one of your tweets and clicks on your name, your profile has just a few seconds to convince them you're worth a follow. If it’s unclear, unprofessional, or incomplete, you’re losing potential followers before you even start.

Craft a Killer Bio

Your bio needs to do three things instantly: state who you are, explain what you do (and for whom), and give them a reason to follow you. Don't be vague. Be incredibly direct about the value you provide.

A simple formula to follow:

“[I/We help] [Target Audience] [achieve X] by [doing Y].”

For example, instead of just "Marketing Expert," try:

“I help early-stage B2B SaaS founders build their lead-gen engine with no-fluff content marketing strategies. Tweeting about marketing, bootstrapping, and productivity.”

This tells visitors exactly who you serve, what they’ll get, and the topics you cover. Finish with a clear call-to-action that links to your newsletter, website, or a free resource. Use that link space strategically!

Choose a Professional Profile Picture and Header

Your profile picture should be a clear, high-quality headshot where your face is easily visible. People connect with people, and a friendly face builds trust much better than a logo (unless you’re a well-established brand). Save the logo for your company's brand account.

Your header image is valuable real estate. Use it to reinforce your brand or expertise. Good ideas for your header include:

• A photo of you speaking at an event or working with clients.
• A clear statement of your brand’s mission or value proposition.
• Social proof, like logos of companies you've worked with or headlines you've been featured in.
• A tasteful lifestyle or brand photo that communicates your industry.

Create Content People Actually Want to Read

Growth on Twitter comes from generosity. You need to provide value consistently before you ever ask for anything in return. Forget constant self-promotion and adopt a value-first mindset.

Adopt the Value-First Mindset

Think about the 80/20 rule: 80% of your content should be helpful, educational, or entertaining for your audience. The other 20% can be promotional - linking to your product, service, or a blog post. When you spend most of your time helping people solve their problems, they will naturally become curious about what you sell. Value can come in many forms:

• Education: Teach your audience something they don’t know.
• Entertainment: Share a relatable story, a funny observation, or a relevant meme.
• Inspiration: Share insights from your personal journey or motivate your audience.

Threads: Your Secret Weapon for Authority

Single tweets are fleeting, but a well-constructed thread can establish you as an expert on a topic. Threads allow you to go deep, tell a story, or provide a step-by-step tutorial. They are one of the most effective assets for building an engaged following.

A simple framework for a successful thread:

1. The Hook: Your first tweet is everything. It needs to grab attention and promise value. Pique curiosity by teasing a result, asking a provocative question, or making a bold statement. Example: “I booked 10 sales calls directly from Twitter last month with zero ad spend. Here’s the exact 3-step comment strategy I used: 🧵”
2. The Body: Break down your topic into numbered, easy-to-digest points. Each tweet in the thread should deliver a specific piece of value. Use images, screenshots, or GIFs to add context and visual interest.
3. The Summary & CTA: End your thread with a summary of the key takeaways. Then, add a clear call to action (CTA). This could be asking people to follow you for more tips, retweet the first tweet if they found it helpful, or check out a link to your newsletter.

Aim to post at least one high-value thread per week. It’s an incredibly powerful way to deliver deep value and attract followers who are interested in your expertise.

High-Impact Single Tweets

Not every post needs to be a long breakdown. The best accounts mix threads with simple, engaging single tweets. These are great for starting conversations and staying top-of-mind. Some effective formats include:

• Asking Questions: Open-ended questions are conversation starters. “What’s one marketing task you secretly hate doing?”
• Quick Tips & Hot Takes: Share a single piece of actionable advice or a counterintuitive opinion about your industry. These are easily shareable.
• Relatable Stories: Share a brief story about a win, a failure, or a lesson learned. Authenticity resonates deeply with people.
• Data Points & Stats: Share interesting statistics (with credit) that provide a surprising insight for your audience.

Tap into Visuals: Videos, GIFs, and Images

Tweets with visuals consistently outperform text-only tweets. Your content will get lost in a fast-moving timeline without something to stop the scroll. You don’t need to be a professional designer to make it work.

• Images: Use simple, branded templates for quotes or tips. Even a relevant stock photo is better than nothing.
• GIFs: A well-placed GIF adds personality and can make a simple point more fun and memorable.
• Videos: Short, in-the-moment videos (1-2 minutes) work great. Try recording a quick tip on your phone or use a screen recording tool to create a mini-tutorial.

Engage Beyond Your Own Timeline

If you only post content and log off, you're missing the "social" part of social media. The fastest way to grow your audience is to get in front of other, larger audiences by being an active participant in their communities.

Strategic Commenting

This is arguably the most underrated growth strategy on Twitter. Simply "liking" or replying with "great post!" does nothing. Your goal is to leave thoughtful comments that add to the conversation. When you do this, you expose your profile to everyone who sees that original tweet.

Here’s the process:

1. Identify 10-15 larger accounts in your niche whose content and audience align with yours.
2. Turn on post notifications for these accounts.
3. When they post, be one of the first people to leave a valuable comment. You can agree and expand on their point, respectfully offer a different perspective, or share a related experience.

Do this consistently for 15-20 minutes a day, and you'll be amazed at how many new followers and profile views you get from people who discovered you in the comment section.

Mastering Twitter Spaces

Twitter Spaces are live audio conversations. Think of them as a real-time podcast or panel discussion. Joining Spaces hosted by people in your industry is an incredible networking opportunity. When you are invited to speak, it’s a chance to share your expertise with a highly engaged, captive audience. Look for Spaces covering topics you're knowledgeable about and request to be a speaker. Sharing one or two insightful points can lead to dozens of new followers who want more of your expertise.

Build a System for Consistency

Randomly posting when inspiration strikes is not a growth strategy. The key to long-term success on Twitter is consistency, and the key to consistency is building a sustainable system.

Define Your Content Pillars

To avoid staring at a blank screen wondering what to tweet, define 3-5 core content pillars. These are the main topics you’ll consistently talk about, all related to your expertise and the interests of your target audience. For a freelance writer, these pillars might be:

• Copywriting Tips
• Freelance Business Growth
• Client Acquisition Strategies
• Productivity for Creatives

With these pillars defined, generating new content ideas becomes exponentially easier. Everything you create should fall into one of these buckets.

Plan and Schedule Your Content

Consistency doesn’t mean you have to be online 24/7. Use one or two hours a week to batch-create and schedule your content. Plan out your main tweets and a thread for the upcoming week. This lets you consistently show up and provide value, even when you're busy with other work. Scheduling your "broadcast" content frees you up to focus on real-time engagement like replying to comments and participating in Spaces.

Analyze and Adapt

Use Twitter’s built-in analytics to see what’s working. Pay attention to:

• Top Tweets: Which posts got the most impressions and engagement? Notice any patterns in format or topic.
• Profile Visits: How many people are clicking through to your profile? This tells you if your content is making people curious.
• Follower Growth: Are your efforts translating into new followers?

Don't be afraid to experiment, but use data to inform your decisions. If threads about a certain topic are performing well, make more of them. If questions get a lot of replies, incorporate more into your schedule. Double down on what resonates and cut what doesn't.

Final Thoughts

Growing a business on Twitter is a marathon, not an overnight sprint. It’s built on providing genuine value, engaging with your community, and staying consistent over time. By focusing on a strong profile, creating helpful content, and engaging strategically every single day, you can build a powerful presence that attracts followers, builds authority, and generates real opportunities for your business.

Building that consistent presence takes a lot of organization, and managing it all directly on the platform can feel chaotic. To stay organized, we built Postbase to solve this exact problem. Our modern, simple-to-use platform helps me map out content and schedule videos and threads weeks in advance on the visual calendar. The unified inbox also brings all our comments and replies into one place so we never miss a chance to connect. It turns a scattered effort into a manageable and consistent workflow.