How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Going live on Twitch is great, but what happens to all that great content once your stream ends? You can bring that live energy over to the world’s most powerful discovery engine, TikTok, by streaming to both places at the same time. This step-by-step guide will walk you through the entire process of simulcasting your Twitch stream to TikTok LIVE, completely transforming how you reach new audiences.
Streaming to two platforms at once, often called simulcasting, can feel like a lot of extra work. But the payoff is immense, especially for growing creators. While Twitch is a fantastic platform for your core community, its discoverability features can be limiting. TikTok, on the other hand, is built entirely around discovery. Here’s why this hybrid approach is a game-changer for brand growth.
When you go live on TikTok, its algorithm doesn't just show your stream to your existing followers. It actively pushes your live video onto the "For You" page (FYP) of users who have shown interest in similar content, like gaming, art, music, or whatever your niche may be. This is your ticket to getting your stream in front of thousands, or even tens of thousands, of potential new viewers who have never heard of you. Each of these viewers is a potential new follower and a future member of your Twitch community.
Think of TikTok as the top of your marketing funnel. It’s where you attract broad awareness with an engaging, bite-sized experience. Viewers who discover you on TikTok LIVE and enjoy your content are much more likely to follow your call to action, which should be driving them to your primary platform: Twitch. By telling your TikTok audience, "Hey, for the full, wide-screen experience and to see the main chat, come hang out on Twitch!" you create a direct path for new fans to join your established community.
One of the biggest challenges for streamers is finding time to edit down long VODs into engaging short-form clips for social media. By streaming to TikTok in a vertical format, you are essentially creating real-time, pre-edited vertical video. Your stream layout will already be optimized for mobile viewing, making it easy for you or your community members to screen-record epic moments and post them as standalone TikTok videos in minutes, not hours. It streamlines your content workflow and keeps your social media channels full of fresh clips.
The more places your audience can find you, the better. Having a live presence on both Twitch and TikTok means you're occupying more digital real estate. Even if someone only stops by your TikTok LIVE for a few seconds, it builds brand recognition. The next time they see one of your clipped videos, they'll be more likely to recognize your name and engage with your content.
Before moving on to the technical setup, let's make sure you have everything you need. Getting these prerequisites buttoned up first will save you a lot of headaches later.
This is where the magic happens. We'll break down the process into clear, manageable steps. We'll start with the simplest way to get a stream running and then move into a more advanced setup for creating a professional vertical stream layout.
First, you need to tell OBS where to send your TikTok stream. To do this, you need your unique Stream Key and Server URL from TikTok.
By default, OBS can only stream to one destination at a time. The easiest and most reliable way to stream to both Twitch and TikTok is by using a free OBS plugin called "Multiple RTMP Outputs."
Simply sending your 16:9 horizontal Twitch stream to vertical-first TikTok isn't ideal. It results in big black bars at the top and bottom. To look truly professional, you need to create a dedicated vertical 9:16 scene.
The best way to do this is with an incredible free OBS plugin called Aitum Vertical. It creates a secondary vertical canvas right inside OBS.
Simulcasting to TikTok and Twitch might seem daunting at first, but with the right OBS plugins and a little bit of setup, it’s an incredibly potent strategy for audience growth. By leveraging TikTok's incredible organic reach, you can build a consistent bridge that guides new, engaged viewers directly from their "For You" page to your home base on Twitch.
Of course, once your streams are over, the job of a creator is just getting started. Clipping up those streams into standout videos and publishing them is what keeps the growth engine turning. We built Postbase specifically for the modern creator who revolves around short-form video. Our platform lets you plan and schedule your best TikToks, Reels, and Shorts in one beautiful visual calendar, manage all your comments from every platform in a single inbox, and see which clips are actually performing without getting lost in complicated analytics. It's the simple, modern social media tool made to take the headache out of being a creator.
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