How to Give Someone Admin Rights on Facebook

Ready to hand over the keys to your Facebook Page? Adding a team member, whether a social media manager, a contractor, or a business partner, is a common step in growing your brand. This guide will walk you through the exact steps for adding an admin or any other role to your page, explain what each permission level means, and share some best practices to keep your account safe and secure.

Why Page Roles Matter More Than You Think

Giving someone "admin" rights might seem like the quickest way to get them started, but it's like handing them a master key that can lock you out of your own building. Facebook offers a range of roles designed to give people only the access they actually need to do their jobs. This concept, known as the "principle of least privilege," is your first line of defense in managing your page securely.

Before you make everyone an admin, take a minute to understand what each role is for. Choosing the right one makes collaboration smoother and keeps your page much more secure.

The Difference Between Facebook Access and Task Access

With Facebook's "New Pages Experience," permissions are now divided into two main categories:

• Facebook Access: This is for people who need to manage the page directly from Facebook. This is where you’ll find the traditional roles like Admin, Editor, and Moderator. Someone with Facebook Access switches back and forth between their personal profile and the Page profile to manage it.
• Task Access: This is a more limited type of access for people who manage specific tasks through other tools like Meta Business Suite or Ads Manager. They can't switch to the Page profile directly on Facebook but can handle things like creating ads, viewing insights, or managing community activity.

For most day-to-day team and freelancer management, you'll be dealing with Facebook Access roles. Here's a breakdown of what each one does.

Admin (Full Control)

An Admin has complete and total control over the page. They hold all the power and can do anything and everything, including:

• Post content, send messages, respond to comments, create ads, and view a page's performance.
• Assign and manage page roles for everyone else (including removing other admins).
• Change all page settings, like the page name, username, and business information.
• Link and unlink Instagram accounts.
• Permanently delete the page.

Give this role out with extreme caution. Only grant Admin access to people you trust implicitly, like a co-founder or a long-term business partner. In most cases, your social media manager or marketing hire won't need this level of control.

Editor (The Content Captain)

Think of an Editor as your day-to-day content manager. This is the most common role for team members or social media managers who are responsible for the page's content and community. They can do everything an Admin can do related to content and engagement, such as:

• Publish content as the page.
• Send messages as the page.
• Respond to and delete comments.
• Create ads.
• View Page Insights.
• See who published a specific post.

An Editor cannot manage page roles or change fundamental page settings. This is the perfect role for the person running your social media presence.

Moderator (The Community Guardian)

The Moderator role is designed for team members who focus solely on community management. It's ideal for someone whose job is to keep conversations healthy and engaging but who isn't responsible for creating original content. A Moderator can:

• Send messages as the page.
• Respond to and delete comments.
• Remove and ban people from the page.
• Create ads.
• View Page Insights.

A Moderator cannot publish or create posts. If you have a busy comments section or a dedicated support person, this is the role for them.

Advertiser (The Ads Specialist)

Just as the name suggests, this role is for people or agencies who only need to run ad campaigns for your page. They can:

• Create and manage ads.
• View Page Insights to see how ads are performing.
• See who created a post or comment.

They cannot post content organically, respond to comments, or send messages. It's a locked-down role for your performance marketing specialist.

Analyst (The Data Viewer)

An Analyst has view-only access. This role is perfect for stakeholders, leadership, or marketing consultants whom you want to see the page’s performance without being able to make any changes. An Analyst can:

• View Page Insights and Ads Reporting.
• See which admin published a specific post.

That's it. They can't publish, comment, or interact in any way. It's a risk-free way to give someone visibility into your page's data.

How to Give Someone Admin Rights on Facebook (Desktop Guide)

Now that you know which role to assign, here's how to do it. The process is handled through Facebook's "Professional Dashboard" and is fairly straightforward.

Step 1: Switch to Your Page Profile
From your Facebook homepage, click on your profile picture in the top-right corner. In the dropdown menu, select "See all profiles" and choose the Page you want to manage. You'll know you've successfully switched when you see your Page's name and picture in the corner.

Step 2: Go to Your Professional Dashboard
Once you're managing your page, look for the "Manage" button near the top of the page, or find "Professional Dashboard" in the left-hand menu. Click on it.

Step 3: Find "Page Access"
In the Professional Dashboard menu on the left, scroll down until you see the "Your tools" section. Click on "Page Access."

Step 4: Add New Person
You will see yourself listed under "People with Facebook access." To add someone new, click the "Add New" button to the right.

A pop-up will explain what page access means. Click "Next."

Step 5: Search for the Person and Assign Access
In the search bar, type the name or email address of the person you want to add. Select the correct person from the list that appears. Remember, the person you are adding must have a personal Facebook profile.

Next, you'll see the "Give access" screen. Here you'll see a list of permissions. By default, you're assigning Editor-level access. You can leave it as is if that's what you need.

To grant full Admin access, you must toggle the "allow this person to have full control" switch at the bottom. A warning will appear to remind you that this gives them the power to remove you or delete the page. Only do this if you are 100% certain.

Step 6: Confirm with Your Password
After clicking "Give Access," Facebook will ask you to enter your password to confirm the change. This is a security measure to prevent unauthorized changes to your page. After entering your password, click "Confirm."

An invitation will be sent to the person. It will be listed as "pending" under Page Access until they accept it. The invitation expires in 31 days.

Adding Page Roles on the Go (Mobile Steps)

You can also easily manage page roles from your phone using the Facebook app.

1. Open the Facebook app and switch to managing your Page. Pro-tip: Tap your profile picture at the bottom right (for iOS) or top right (for Android) and tap the dropdown with your name to select the right Page.
2. Tap the menu icon again (your Page's profile picture).
3. Scroll down to "Settings & Privacy" and tap "Settings."
4. Tap "Page Settings."
5. Under the "New Pages Experience" section, tap "Page Access."
6. Tap the "Add New" button next to "People with Facebook access."
7. Follow the prompts by searching for the person, selecting their profile, and then choosing the level of access you want to grant (and remember to toggle on "full control" if you need to give them Admin access).
8. You'll need to enter your password to finalize the invitation on mobile as well.

Smart Tips for Managing Your Page Access

Just adding people is only half the battle. Managing those roles responsibly is what keeps your digital assets safe.

1. Always Grant the Least Privilege Necessary

I know we've said it already, but it's the golden rule of account security. Never default to giving someone Admin access "just in case." If your team member only needs to schedule posts and reply to comments, make them an Editor. If they are only monitoring chat, assign them the Moderator role. This simple practice dramatically reduces your risk.

2. Audit Your Page Roles Regularly

Things change. Employees leave, contractors finish projects, and agencies switch. Set a reminder in your calendar every quarter to review everyone who has access to your Facebook Page. Go to the "Page Access" screen and check the list. If someone is on there who no longer needs access, remove them immediately. It's easy to do: just click the three dots next to their name and select "Remove access."

3. Insist on Two-Factor Authentication (2FA) for All Admins

A Facebook Page is only as secure as the personal profiles of its admins. If an admin’s personal account gets hacked, your Page could be taken over or deleted. Make it a mandatory policy that every person with Admin or Editor access to your page has Two-Factor Authentication enabled on their own Facebook account. This one step can stop most unauthorized access attempts in their tracks.

4. Be Careful When Adding People You Don't Know

Only add people you trust and whose identity you can verify. Be wary of unsolicited requests from "marketing experts" or "ad agencies" who ask for admin access to your page. If you hire a professional, make sure you have a contract in place and have verified their identity before handing over any level of access.

Final Thoughts

Assigning roles on your Facebook Page is a simple technical process, but doing it thoughtfully is what protects your brand and streamlines your workflow. By understanding the key differences between roles and following a few security basics, you can confidently delegate tasks and grow your team without an ounce of unnecessary risk.

Once your team is in place, the name of the game is collaboration. Having multiple admins and editors can get messy if you're not organized. At Postbase, we built our visual content calendar to solve this exact problem. Your whole team can see the entire content plan at a glance, schedule posts across platforms, and handle all your comments and DMs from one inbox - turning teamwork from chaotic to beautifully simple.