How to Give Agency Access to a Facebook Page

Giving a marketing agency access to your Facebook Page shouldn't involve sharing your personal password. The right way is safer, more professional, and gives you complete control over what they can and can't do. This guide will walk you through the correct process using Meta Business Suite, step-by-step, so you can securely connect your agency and get your marketing efforts moving forward.

Why Granting Access the Right Way is So Important

Before jumping into the "how," it's helpful to understand the "why." You might be tempted to just add your agency contact as an Admin from your Page's settings, but that's an outdated and risky method. Using the official "Partner" access system within Meta Business Suite is the modern standard for three critical reasons:

• It Protects Your Security. Adding an agency as a partner means they access your Page through their own Business Manager account. You never have to share login details for your personal Facebook profile, which keeps your personal information, messages, and security completely separate from your business assets.
• It Establishes Clear Boundaries. The partner system lets you assign specific roles and permissions. Does your agency only need to post content and run ads? You can grant them just that. This prevents them from accessing sensitive information or accidentally changing important Page settings they shouldn't be touching. It's all about giving them the keys they need, and nothing more.
• It Streamlines the Workflow. When an agency has proper access, they can use their own professional tools to manage your Page, pull reports, and run ad campaigns efficiently. It eliminates frustrating back-and-forth where they have to constantly ask you for permission or to handle tasks they can't complete on their end. It's better for them, and it's better for you.

Getting Prepared: What You Need Before You Start

To make this process as smooth as possible, have these three things ready. Don't worry, none of them are complicated, and working through them now will save you a lot of time later.

1. You Must be an Admin of the Meta Business Account

Only people with "full control," or admin-level permissions, over the Meta Business Account that owns the Facebook Page can grant partner access. If you're a business owner, this is likely already you. If you were hired to manage the Page, you'll need to confirm with the owner that you have the right access level. If you aren't an admin, you simply won't see the options we're about to cover.

2. Your Facebook Page Must be in a Meta Business Account

A few years ago, you could manage everything from the Page itself. Today, all professional management runs through the Meta Business Suite (formerly Facebook Business Manager). It's a central hub where you manage your Facebook Page, Instagram account, Ad Account, and other business assets. If you've ever run an ad or boosted a post, you likely already have one. If not, Meta will guide you through creating one when you first visit business.facebook.com.

3. You Need the Agency's Business ID Number

This is the most important piece of information you'll need. Think of it like the agency's business address within the Facebook ecosystem. Instead of adding an individual person, you are creating a formal, business-to-business connection. You will need to ask your agency to give you their Meta Business ID.

If they aren't sure where to find it, you can tell them to:

1. Go to Meta Business Suite (business.facebook.com).
2. Click on "Settings" (the gear icon) at the bottom left.
3. Click on "Business info."
4. Their Business ID will be listed right under their business name. It's a long string of numbers they can copy and send to you.

Step-by-Step: How to Give an Agency Partner Access to Your Facebook Page

With your admin privileges confirmed and the agency's Business ID in hand, you're ready to go. The process takes just a few minutes.

Step 1: Go to Your Meta Business Suite Settings

Open your web browser and navigate to business.facebook.com. Once you're on your main dashboard, look for the gear icon labeled "Settings" in the bottom-left navigation menu and click it.

Step 2: Navigate to the "Partners" Section

On the Settings page, look at the menu on the left side. Under the "Users" heading, click on "Partners." This is the dedicated area for managing third-party collaborators like agencies, freelancers, or technology partners.

Step 3: Start the Process to Add a Partner

You'll see two options: "Partner to share assets with" and "Partner to request assets from." Since you are giving access to your agency, you want the first one.

Click the blue "Add" button and then select "Give a partner access to your assets."

Step 4: Enter the Agency's Business ID

A window will pop up asking for the Partner Business ID. This is where you'll paste the long number your agency provided you. Carefully paste the ID into the box and click "Next."

Step 5: Choose Which Assets to Share

Now, Meta will show you a list of all the business assets you own. This is where you decide exactly what the agency can work on. You'll see different types of assets you can assign.

• Select "Pages" from the list of assets on the left.
• A list of your Facebook Pages will appear. Check the box next to the correct Page you want to grant them access to.
• (Optional) You can also assign access to your Ad Account, Instagram Account, or Facebook Pixel on this screen if the agency will also be managing those for you. It's often efficient to grant access to all relevant assets at once.

Step 6: Assign Specific Permissions for the Page

This is the most important step for maintaining control. After selecting the Page, you'll see a list of toggles for different tasks. It's best to grant only the access the agency absolutely needs. Avoid granting "Full Control" unless you have a deep, long-standing relationship with the partner and they need to manage settings on your behalf.

Here's what the most common permissions mean:

Partial Access Toggles

• Content: Allows the agency to create, manage, or delete posts, Stories, and other content on the Page as your business. This is essential for any content management role.
• Messages: Lets them view and respond to messages in the inbox. Vital for community management and customer service.
• Community Activity: Allows them to review and respond to comments, delete unwanted comments, and remove people from the page. Also a key part of community management.
• Ads: This permission lets them create, manage, and delete ads from the Page. If they are running any paid campaigns for you, they need this.
• Insights: Lets them see Page performance, including data about audience growth, reach, and engagement. Any agency will need this to create reports and guide their strategy.

Full Control

• Manage Page (Full control): At the very bottom, you might see a "Full control" toggle. This gives the partner the ability to do EVERYTHING, including assigning roles to others, changing Page settings, and even deleting the page. It is highly recommended that you do not grant this level of access. Stick to the "Partial Access" toggles above to give them precisely what they need to do their job without giving away the keys to your entire Page.

Select the appropriate partial access toggles for your agency's scope of work and click "Next."

Step 7: Review and Send the Invitation

The final screen will show you a summary of the assets and permissions you're about to grant. Take a moment to review it carefully to make sure everything is correct. Once you're satisfied, click "Send Request" or "Give Access."

And that's it on your end! Facebook has now sent an invitation to the agency. They will need to accept it from within their own Meta Business Suite for the connection to be finalized.

What Happens Next: On the Agency's Side

Once you've sent the invitation, your agency receives a notification both via email and within their Meta Business Suite. They simply need to navigate to their own "Partners" section, find your request, and click "Accept."

The moment they accept, your Facebook Page will appear in their list of managed assets, and they can begin working using the permissions you assigned. The connection is live, instant, and secure.

Common Issues & How to Fix Them

• "I can't see the 'Partners' section in my settings." This almost always means you are not an Admin of the Business Account. You'll need to ask the true owner of the business assets to either grant you admin access or they should follow these steps themselves.
• "The agency says they never received the invite." Ask them to double-check their Business Suite notifications and the email associated with their account. The most common cause, however, is that you may have accidentally mistyped their Business ID. Double-check the ID number with them again and, if needed, you can cancel the pending request and send a new one.
• "I gave them access, but they still can't post." This is a permissions issue. Go back into your "Partners" section, click on the agency's name, and select "Edit Access." Make sure the "Content" toggle is switched on. It's easy to miss one during the initial setup.

Final Thoughts

Giving an agency access to your Facebook Page through the Meta Business Suite partner portal is the secure, standard way to collaborate. It keeps your personal profile safe, gives you granular control over what the agency can do, and sets both you and your marketing partner up for a professional and efficient working relationship from day one.

Once your agency is connected, the real work of planning, scheduling, and engaging begins. We created Postbase because managing multiple client accounts shouldn't be a struggle of reconnecting profiles or fighting with clunky tools. Our platform provides a clean, visual calendar and a unified inbox that lets your agency focus on creating great content that grows your brand, not wrestling with an inbox full of error notifications.