How to Get a Yellow Check on Twitter

The yellow check on Twitter, now officially known as X, is the platform's mark of authenticity for businesses, brands, and non-profit organizations. It instantly tells users that your account is the real deal, separating you from parody accounts, fan pages, and potential scammers. This article will walk you through exactly who is eligible for the yellow check, the step-by-step process to get one, and whether the significant investment is right for your brand.

What is the Yellow Check on Twitter (and How is it Different from Blue)?

In the new era of X, the verification system has been split into three distinct categories, each represented by a different color checkmark. Understanding the difference is the first step in determining the right path for your account.

• The Yellow (or Gold) Check: This is reserved for official organizations. Think major corporations, small businesses, non-profits, and other institutional accounts. It's the highest tier of verification and is obtained through the paid Verified Organizations subscription.
• The Blue Check: The blue checkmark signifies two things. It can represent individual users who subscribe to X Premium (formerly Twitter Blue), or it can represent "legacy" accounts that were verified under the old system for being notable public figures. Accounts affiliated with a Verified Organization also receive a blue check (along with the organization's avatar).
• The Grey Check: This checkmark is specifically for government or multilateral organizations and key officials. Examples include heads of state, official government agency accounts, and public international bodies.

In short, if you are running a business or organization and want official verification, the yellow check is what you're after. It's a clear signal to everyone on the platform that your company's profile is legitimate and represents your brand's official voice.

Eligibility Requirements for the Yellow Check

Getting the yellow checkmark isn't about notability or follower count anymore, it's about subscribing to a specific service. To be eligible for X’s Verified Organizations program, your account must meet a few basic criteria. Fortunately, the requirements are straightforward.

Who can apply?

Any legitimate organization with an active X account can apply for verification. This includes:

• For-profit businesses and companies.
• Non-profit organizations and NGOs.
• Brands and sub-brands of larger corporations.

Essentially, if you are a recognized entity and not an individual person, you likely qualify.

Your Account Must Be Set Up for Success

Before applying, make sure your profile is complete. An incomplete or inactive account may cause delays or rejection during the review process. Run through this checklist:

• Profile Information: Does your account have a profile picture (usually your logo), a header image, a bio explaining what your organization does, and a link to your official website?
• Active Account Email: Ensure the email address connected to your account is an official domain email (e.g., yourname@yourcompany.com, not yourcompany@gmail.com). This is a strong signal of legitimacy.
• Recent Activity: The account must have been active within the last 30 days. You need to have posted or engaged with content recently.

The most important requirement, however, is your willingness to subscribe to the service. Verification is no longer a free, merit-based system but a premium feature offered as a monthly or annual subscription.

The Price of Authenticity: How Much a Yellow Check Costs

"How much does it cost?" is usually the most pressing question. The Verified Organizations subscription is a considerable financial commitment aimed squarely at businesses that see tangible value in official verification and brand protection.

In the United States, the base subscription for Verified Organizations is $1,000 per month (plus tax), with a discount available for annual payment. This price grants the primary organization's account its yellow checkmark and access to all the features of the program.

Adding Affiliated Accounts

One of the most powerful features of the program is the ability to affiliate other accounts with your master organization account. For each additional affiliated handle you want to add, you will pay $50 per month (plus tax).

These affiliated accounts can be employees, executives, journalists, support agents, or even sub-brands. We'll touch on this more later, but it’s a core part of the value proposition.

Your Step-by-Step Guide to Getting a Yellow Check on Twitter

Ready to make the investment? The application process is relatively simple and integrated directly into the X platform. Here’s how to navigate it.

Step 1: Navigate to the Verified Organizations Portal

Log in to the X account that you want to verify. Once on the homepage, look for the "More" option in the left-hand navigation menu. From there, follow this path:

Settings and privacy > Premium > I am an organization

Alternatively, you may see a "Verified Organizations" link directly in the main navigation menu if the feature has been rolled out widely to your region. You can also visit twitter.com/i/verified-orgs-signup directly.

Step 2: Choose Your Plan and Submit Your Application

You will be presented with the subscription options. Choose whether you’d prefer to pay monthly ($1,000/mo) or annually. You'll then be asked to provide some basic information for your application, including:

• Your organization's name.
• Your official website.
• Your X handle.
• Your contact name and email address.

Fill out the required fields and submit your details. This starts the review process.

Step 3: Await Confirmation and Pay

The X team will then vet your organization. They use both automated systems and manual reviews to confirm that your organization is legitimate and that you are authorized to represent it. This process can take a few days.

Once you are approved, you'll receive an email prompting you to complete the payment process. After successfully paying for the subscription, the yellow checkmark will appear on your profile. You’ll also gain access to the organization portal to manage your affiliates.

Unlocking the Power of Your Network: Managing Affiliated Accounts

The real power of the Verified Organizations subscription goes beyond just your own profile. It’s about building a visibly official network. Once your main account has its yellow check, you can invite other X accounts to affiliate with you.

How it Works

When an account is successfully linked as an affiliate, two things happen:

1. They receive a blue checkmark (or keep their existing one).
2. A small square version of your organization's profile picture appears next to their checkmark.

Clicking on this small badge takes a user directly to your main organization's profile. This creates an immediate, visual link between the individual and the organization they represent. A reporter for a news outlet, a support agent for a tech company, or the CEO of a major brand can all be instantly recognized as official representatives.

You can add and remove affiliates at any time from your organization's management portal, giving you full control over who officially represents your brand on the platform.

Is the Yellow Check Worth the $1,000/Month Price Tag?

With a yearly cost upwards of $12,000, paying for a yellow check is a major business decision. So, is it worth it? The answer depends heavily on your brand's size, industry, and strategic goals on X.

The Key Benefits of Being a Verified Organization

• Unmistakable Credibility: In an online world filled with impersonators and unofficial accounts, the yellow check serves as an undeniable stamp of authenticity. Customers know they are speaking with the real brand, which is priceless for trust and customer service.
• Brand Protection: With a verified presence, you give your audience a clear place to turn. This makes it much harder for malicious actors to impersonate you and spread misinformation or scam your customers.
• Tabbed Affiliate Profiles: Your main organization's profile gets a new "Affiliates" tab, publicly listing all the accounts linked to you. This is fantastic for transparency and helps users find your key team members.
• Enhanced Visibility and Features: Verified Organizations receive posting priority, which can increase the reach of their content. They also gain access to premium support channels for faster issue resolution.

When a Yellow Check Makes Sense

The subscription is most valuable for:

• Large, well-known brands that are frequent targets for impersonation.
• Customer support-heavy businesses that use X to resolve issues and need to build trust.
• News and media organizations whose credibility relies on verifying their journalists.
• Financial or security companies where trust is paramount.

When It Might Not Be Necessary

• Early-stage startups or small businesses where the cost outweighs the immediate benefit.
• Solopreneurs or individual creators who can build trust through their personal brand (X Premium's blue check might be a better fit).
• Brands that don't face a significant impersonation problem or use X primarily for top-of-funnel marketing rather than direct customer interaction.

Final Thoughts

Securing a yellow check on X is no longer an ambiguous process based on notability, but a clear, transaction-based path for established organizations. While the cost is substantial, the benefits of enhanced credibility, impersonation protection, and the ability to build a verified affiliate network provide clear value for large brands that are deeply invested in the platform.

Of course, getting your yellow badge is just the beginning. The real work is in creating compelling content and managing your community effectively. That's where we've focused our energy - building tools to help you manage a professional social media presence without the friction. After investing in verification, you’ll need a robust way to plan campaigns, schedule content across all your brand and affiliate accounts, and track your performance to ensure it’s all worth it. We created Postbase to make that part easy, with rock-solid reliability and features built for today's visual, video-first world.