How to Create a Twitter Business Account

Setting up a Twitter account for your business is a five-minute job, but turning it into a growth engine takes strategy. This guide walks you through the entire process, from the initial click-by-click setup and profile optimization to what you should actually do once your account is live. We'll cover everything you need to build a professional presence that attracts followers and builds your brand.

Is an X Business Account Right for You?

Before you dive in, it's worth asking: should your business even be on X? While it's a powerful platform, it's not for everyone. An X for Business account works best if you're looking to achieve specific goals and operate in certain industries. It's a great fit if your brand wants to:

• Engage in real-time conversations: X is the home of breaking news, live events, and instant reactions. If your brand can be witty, timely, and responsive, you'll fit right in.
• Build a strong brand voice: The short-form nature of X is perfect for honing a distinct personality. Think of Wendy's famously cheeky account - it's a masterclass in brand voice that thrives on the platform's conversational style.
• Offer direct customer support: Many customers turn to X to ask questions or voice concerns. It's an incredibly public and effective channel for showing off your customer service skills.
• Connect with journalists and industry leaders: Professionals in tech, media, politics, and marketing live on X. It's an unparalleled networking tool for B2B companies.

Industries like SaaS, news and media, technology, B2B services, and entertainment tend to get the most traction. If your audience is active and talking on X, you should be too. If not, your energy might be better spent on other platforms.

How to Create Your Twitter Business Account: The Step-by-Step Guide

Ready to get started? Creating the account itself is straightforward. The important part is setting it up as a Professional Account from the beginning to unlock business-specific features.

Step 1: Sign Up for a Standard Account

First, you need to create a basic X account. You'll upgrade it to a Professional Account in the next step.

1. Go to X.com and select "Sign up with phone or email."
2. Enter your brand name, phone number or email, and date of birth. Here's a pro tip: use a central business email address (e.g., social@yourcompany.com) instead of a personal one. This prevents access issues if the person who set it up ever leaves the company. For the date of birth, use your company's founding date.
3. After you click "Next," X will ask you to verify your email or phone number with a code.
4. Create a strong password. Voila, your basic account is created. X will then guide you through some simple setup prompts like choosing a profile picture and writing a bio, you can fill these in briefly for now - we'll optimize them fully later.

Step 2: Switch to a Professional Account

A Professional Account transforms your standard profile into a business hub. It gives you access to advertising, advanced analytics (like post impressions and Link Clicks), and special profile modules called "Spotlights" to showcase products, a newsletter, or opening hours.

Here's how to make the switch:

1. From your newly created profile, navigate to the "More" tab in the left-hand menu.
2. Select "Settings and privacy."
3. Go to "Your account" >, "Account information." You may need to enter your password again.
4. Underneath your basic account info, you'll see an option for "Account type." Click it and then select "Switch to Professional."
5. X will present you with two options: Creator or Business. For most brands, companies, and organizations, you'll want to select "Business."
6. Finally, choose a category that best describes your business. This helps X understand your niche and recommend your profile to relevant users.

Once you've agreed to the terms, your profile is officially a Twitter Business Account. You'll see a new "Professional Tools" tab in your settings, where you can manage your ads and profile Spotlights.

First Impressions Matter: Optimizing Your X Profile

An incomplete profile looks abandoned and untrustworthy. Now that you're an official Business account, it's time to build a profile that looks professional and tells visitors exactly what you're about. This is your brand's digital storefront on X.

Crafting the Perfect Handle and Display Name

Your handle and display name are the first things people see. Make them count.

• Display Name: This is your full business name and appears in bold at the top of your profile. It can be up to 50 characters, so you have some room to be descriptive. For example, instead of just "Loop," you could use "Loop Analytics."
• Handle (@username): This is your unique identifier on X. It must be 15 characters or less and appears in your profile URL. The best handles are simply your business name (e.g., `@Postbase`). If your name is taken, get creative. Add a simple modifier like `@GetPostbase`, `@PostbaseApp`, or `@PostbaseHQ`. Avoid using underscores or numbers if you can, as they can make the handle harder to remember and share.

Choosing Your Profile and Header Images

Visual branding helps users recognize you instantly as they scroll through their feed.

• Profile Picture (400x400 pixels): This should be your company logo. Since it gets cropped into a circle and appears quite small in the feed, use a simple, high-contrast version of your logo that's easily identifiable at a glance. Avoid text-heavy or overly detailed images.
• Header Image (1500x500 pixels): Think of this as your brand's billboard. It's a great place to showcase your value proposition, a product shot, photos of your team helping customers, or a graphic promoting your latest campaign. Keep in mind that the header image is cropped differently on mobile and desktop devices. Leave plenty of empty space at the top and bottom to create a "safe zone" for your most important visual elements.

Writing a Bio That Connects

You have 160 characters. Your goal is to tell people who you are, what you do, and why they should follow you. Don't waste it.

A winning formula for a bio is:

[What you do] + [Who it's for] + [A touch of personality or proof]

For example, a freelance copywriter's bio might be:

"Crafting compelling copy for eco-friendly e-commerce brands. Helping you turn clicks into loyal customers since 2018. 🌿"

Make sure to:

• Include relevant keywords that your target audience might search for.
• Add a trackable link to your website, blog, or specific landing page. Use a URL shortener like Bitly or a UTM code to track how much traffic your X profile is sending.
• Use an emoji or two to add some personality and break up the text.

Pinning a Tweet: Your Digital Welcome Mat

The "Pinned Tweet" is a post that stays fixed at the top of your profile feed, so it's the very first post anyone sees when they visit your page. Use this valuable real estate to your advantage.

Use your pinned tweet to highlight:

• Your core value proposition.
• A special offer, discount, or promotion.
• A link to your most valuable piece of content, like a blog post or free guide.
• A glowing customer testimonial or case study.
• A video explaining what your company does.

Replace your pinned tweet as your campaigns and priorities change, perhaps once a month or quarter, to keep things fresh for repeat visitors.

Your Account is Live. Now What? Building Momentum.

Your profile is polished and optimized - but sitting on zero followers is no fun. The final step is to start acting like a human, building community, and creating content that people actually want to see.

Finding and Following Relevant Accounts

Start by populating your feed. This will help you get a feel for the conversations happening in your industry. Follow:

• Industry Leaders and Influencers: See what the top voices are talking about.
• Competitors: Keep an eye on what they're doing, what's working for them, and where you can differentiate.
• Complementary Businesses: Look for potential partners who serve the same audience but don't compete with you directly.
• Customers and Potential Customers: Search for keywords related to your business to find people who might be interested in your offer.

Following a couple dozen relevant accounts is a great way to kickstart your presence.

Crafting Your First Few Posts: A Content Strategy Primer

What should you actually post? Your content should be a mix of value, personality, and promotion. A great starting point is the 80/20 rule: 80% of your content should be helpful, entertaining, or engaging for your audience, while only 20% should be directly promotional.

Here are content ideas that perform well on X:

• Threads: Break down a complex topic into a series of connected tweets. This is perfect for showing your expertise and delivering massive value.
• Questions: Ask your audience for their opinion or experiences on a relevant topic to get a conversation started.
• Quick Tips: Share a single, actionable tip that helps your audience solve a problem.
• Industry News &, Commentary: React to trending topics in your niche. What's your take on a recent industry shift?
• Short-Form Video &, GIFs: Visuals grab attention in a fast-scrolling feed. Product demos, how-tos, or simple animations work wonders.

Engaging in Conversations (Don't Just Broadcast)

Remember, social media is about being social. X is built for conversation. Don't just log on, post your link, and log off. True growth and community-building comes from engagement.

• Reply to everyone who replies to your tweets.
• Set up searches for your brand name (with and without the "@") and reply to mentions you might have missed.
• Jump into relevant conversations. Use X's search function to find people talking about topics related to your industry and add helpful, non-spammy comments.

Your goal is to become a helpful, recognizable voice in your niche. Do that, and the followers will come.

Final Thoughts

Creating your Twitter for Business account is the easy part. The real work - and the real reward - comes from consistently using it to provide value, showcase your brand's personality, and build genuine connections with your audience. By optimizing your profile and committing to a smart content and engagement strategy, you can turn your new account into a powerful asset for your business.

Once your profile is up and you start posting, managing a content calendar and staying on top of replies can start to feel overwhelming pretty quickly. At Postbase, we designed a social media management tool to make that part easier. You can plan and schedule all your X content, including videos and threads, on a clean, visual calendar and manage all your DMs and comments in one unified inbox. It removes the chaos so you can focus on building your brand.