How to Get Verified on TikTok with a Blue Tick

That blue tick next to a TikTok username is a quiet signal of authority, a mark of credibility that instantly sets an account apart. It tells the world you’re the real deal. This guide breaks down exactly what being verified on TikTok means, who is eligible, and the concrete, actionable steps you can take to earn that official blue checkmark for your account.

What Does a TikTok Blue Tick Actually Mean?

First, let’s clear up a common misunderstanding. The TikTok blue tick isn’t a reward for having millions of followers or going viral a few times. Its primary purpose is authenticity. The checkmark confirms that an account is the genuine presence of the person, celebrity, brand, or entity it claims to represent. Essentially, it’s TikTok’s way of protecting notable users from impersonation and helping other users know who to trust.

While verified accounts often have high follower counts, the two are not directly tied. You can’t buy verification, and there's no magic follower number that automatically unlocks it. It’s an internal decision made by TikTok based on a handful of key criteria designed to identify accounts that are both authentic and of public interest.

Understanding TikTok's Verification Criteria

TikTok has a dedicated team that searches for and verifies accounts that meet their standards. While the exact formula is kept secret, we know from their guidelines and by observing thousands of verified accounts that they look for specific signals of authority and authenticity. Think of these as the main pillars you need to establish.

1. Authenticity: You Are Who You Say You Are

TikTok needs to be positive that your account represents a real person or registered business. Generic accounts or fan pages are typically not eligible. For individuals, this means having a clear name and face associated with your brand. For businesses, it means proving you're the official handle.

• Complete Your Profile: This is a simple but important first step. Have a clear profile picture, a concise and descriptive bio, and a link to your official website or other primary social media profiles.
• Use a Professional Email: Link your account to an email address that uses a custom domain related to your brand or business (e.g., yourname@yourbrand.com). It looks far more legitimate than a generic Gmail address.
• Maintain Consistent Branding: Your username, bio, and content style should be consistent with your branding on other platforms like Instagram, YouTube, or your personal website. This creates a cohesive identity that TikTok can easily recognize.

2. Notability: You're Recognized *Outside* of TikTok

This is often the most important - and most difficult - criterion to meet. TikTok wants to verify accounts that are “notable.” This means they are well-known public figures, celebrities, or brands that are at risk of being impersonated. How does TikTok measure “notability”? By looking for evidence of your fame outside of their platform.

• Media Mentions: Being featured in reputable news articles, magazines, online publications, or on TV shows is one of the strongest signals of notability. These features act as third-party validation that you are a public figure in your field. Actionable Tip: Start by pitching yourself to local news outlets, niche blogs, and podcasts. Set up alerts for your name or brand to track any mentions you might get.
• Verification on Other Platforms: If you're already verified on Instagram, X (formerly Twitter), Facebook, or YouTube, your chances on TikTok increase dramatically. It shows other major platforms have already vetted you as a notable public figure.
• Wikipedia Page or Professional Recognition: Having an official Wikipedia page or winning notable awards in your industry further solidifies your public standing.

3. Activity and Compliance: You’re a Model TikTok Citizen

TikTok is not going to award its mark of approval to an account that is inactive or frequently breaks the rules. To be considered for verification, you need to be a present and positive force on the platform.

• Be Consistently Active: You must have logged in within the last six months and be posting content regularly. Sporadic posting signals that the account isn’t being seriously maintained.
• Adhere to the Rules: Your account must have a clean record of following TikTok’s Community Guidelines and Terms of Service. Any history of violations, shadowbans, or content takedowns will seriously hurt your chances.
• Have a Public Account: This is basic, but your account must be set to public for anyone to view and for TikTok’s team to review.

4. Follower Growth and Engagement: The Unofficial Metric

While TikTok says there’s no minimum follower count for verification, it’s impossible to ignore the pattern: most verified accounts have a large and actively growing audience. But it’s not just about the number.

• Steady Follower Growth: An account consistently gaining hundreds or thousands of followers every day signals that your content is resonating and capturing public interest. This sustained growth is far more valuable than a one-time viral spike that quickly fades.
• High Engagement Rates: A massive follower count means little if your audience isn’t engaged. TikTok looks at the likes, comments, shares, and saves your videos receive relative to your follower size. High engagement tells them you have an authentic, active community, not just passive followers or bots.

Actionable Steps to Get Verified on TikTok

Knowing the criteria is one thing, actively working toward them is another. Here’s a strategic roadmap to increase your chances of earning that blue tick.

1. Find Your Niche and Create a Content Theme

To build a dedicated audience, you need to be known for something specific. Instead of being a generic “lifestyle creator,” become “the person who reviews underrated food trucks” or “the artist who turns pop culture moments into vintage posters.” A clear niche helps you attract a target audience that is more likely to engage with every video you post. This leads to higher engagement rates and signals to the algorithm that your content is valuable.

2. Build Your Brand Everywhere, Not Just on TikTok

Since notability is a huge factor, you need to stop thinking of your TikTok as an island. Start treating it as one important channel in your broader brand ecosystem.

• Prioritize Other Verifications: If you have a presence on Instagram or X, focus your efforts on getting verified there first. It creates a domino effect.
• Seek Media Coverage: Sign up for services like Help a Reporter Out (HARO), where you can provide expertise to journalists writing articles. Share your unique stories with local news. Get booked as a guest on podcasts in your niche. Every single media mention is a building block for your "notability" case.
• Collaborate with Established Creators: Partnering with creators who are already established or verified can lend you credibility by association and expose you to a much larger audience.

3. Master the Art of Going Viral - Consistently

One viral video can put you on the map, but a series of them proves you’re a creator to watch. Viral content can rapidly accelerate your follower growth and get you noticed by TikTok's review team.

• Leverage Trends and Audio: Don’t just participate in trends, find a way to connect them to your unique niche. Using trending audio correctly can dramatically expand your reach.
• Perfect Your First 3 Seconds: The average user's attention span is incredibly short. Your opening - the hook - needs to be visually captivating and immediately state the value or question the video will address.
• Create Value That People Share: Your content should be either extremely entertaining, deeply educational, surprisingly relatable, or truly inspiring. Content that evokes a strong emotion is more likely to be shared.

Warning: Things to Avoid When Seeking Verification

Just as important as knowing what to do is knowing what not to do. Some actions can instantly disqualify you or damage your account’s reputation.

Do Not Ever Buy Followers or Engagement

Using services to buy fake followers, likes, or comments is a direct violation of TikTok's terms. The platform's algorithms can easily detect this inauthentic activity, and it will kill any chance you have of being verified. It’s a shortcut that leads nowhere.

Beware of "Verification Services"

Scammers prey on aspiring creators by offering to sell them verification for a fee. This is always a scam. You cannot buy a TikTok blue tick. Anyone claiming they can get you verified is lying. Verification is a free process handled exclusively by TikTok employees. Never give your money or account information to these services.

Final Thoughts

Getting your TikTok account verified isn't about finding a secret hack, it’s about putting in the work to build a genuine, well-regarded personal brand on and off the platform. Focus on niching down, creating consistently amazing content that serves an audience, and strategically building your public profile. The blue tick is a byproduct of that well-executed strategy, not the goal itself.

Focusing on great content is hard enough, which is why we built Postbase to streamline the rest. Our platform helps by letting you plan all your social content in one visual calendar, schedule your TikToks and other videos to post automatically, and manage all your engagement from one inbox. We take care of the operational hassle so you can focus on maintaining that steady, high-quality output that gets you noticed.