How to Get Verified on TikTok as a Business

That coveted blue checkmark next to your business's TikTok profile is more than just a symbol, it's a powerful stamp of authenticity and authority in a crowded digital space. It tells users you’re the real deal. This guide breaks down exactly what TikTok looks for and gives you a clear, actionable roadmap to increase your chances of getting a verified badge for your business.

What is TikTok Verification and Why Does It Matter for Businesses?

The TikTok verified badge is a blue checkmark that appears next to a user's account name in search results and on their profile. According to TikTok, it signifies that "the account is the genuine presence of the user it represents." For businesses, this badge is an instant signal of trust and credibility.

Here’s why it’s so valuable:

• Builds Trust and Authenticity: In an online world where fake accounts and impersonators are common, verification instantly separates your official brand page from the crowd. Customers know they are engaging with the real you, which builds confidence in your brand.
• Increases Brand Authority: The blue check positions your business as a serious, notable player in your industry. It elevates your profile's perceived importance and can make you a more attractive partner for collaborations with other creators and brands.
• Protects Your Brand Integrity: Verification helps prevent other accounts from impersonating your business and potentially damaging your reputation with misinformation or low-quality content. It safeguards the brand identity you work so hard to build.
• Can Boost Visibility: While not officially confirmed by TikTok, many users and creators report that verified accounts often receive preferential treatment from the algorithm. A verified account might appear higher in search results, making it easier for users to find you.

The Most Important Thing to Know: You Can't Apply for Verification

Let's clear up the biggest misconception right away. Unlike some other social media platforms where you can fill out a form and submit an application, TikTok verification is not something you can directly request. There is no public-facing application, no secret email address, and no one you can pay to get it expedited (be very wary of anyone who claims otherwise).

Instead, TikTok’s teams proactively award the verification badge to accounts that meet a specific set of internal criteria. Their goal is to verify accounts that are of "high public interest" – think celebrities, well-known public figures, and major brands. The process is entirely up to their discretion. Your job, therefore, isn't to find a hidden form, it's to make your account so undeniably legitimate and notable that their team simply *has* to verify you.

TikTok’s Verification Criteria: What It Takes to Get the Blue Check

Your goal is to build a profile that ticks all the boxes on TikTok's internal checklist. The platform looks for accounts that are:

• Active: The account must have been logged into within the last six months. But realistically, you need to be posting high-quality content consistently - multiple times a week, if not daily.
• Authentic: The account must represent a real person, business, or entity. For businesses, this means having your official company details linked and your branding clear.
• Unique: It must be the singular, unique presence of the individual or business it represents. Generally, TikTok will only verify one account per business (with some exceptions for different language or regional accounts).
• Complete: The profile must be public and have a completed bio, profile photo, and at least one video.
• Secure: The account must have multi-factor authentication with a verified email. This is a non-negotiable step to demonstrate you are taking your account security seriously.
• Notable: This is the most crucial and most challenging criterion. Your account must be featured in multiple, reputable news sources. TikTok specifically states they do not consider press releases or sponsored media as a source.

While the first five points are foundational and relatively easy to control, "notability" is where the real work - and the real opportunity - lies. The rest of this guide will focus on actionable strategies to help you achieve it.

6 Actionable Strategies to Get Verified on TikTok as a Business

Think of getting verified as the outcome of a solid, long-term brand-building strategy, not an isolated goal. Here are the steps to follow.

1. Switch to a Business Account and Build a Professional Profile

If you haven't already, your first move should be to switch to a TikTok Business Account. This gives you access to analytics, ad tools, commercial music libraries, and a business-focused creator hub. It's a clear signal to both TikTok and users that you’re a professional entity.

Next, optimize your profile to look perfectly professional. Think of it as your digital storefront:

• Profile Picture: Use a high-resolution version of your company logo. It should be easily recognizable even as a small circle.
• Username & Handle: Make your username your business name (@YourBusinessName). Keep it consistent with your handles on other social media platforms.
• Compelling Bio: Clearly state what your business does and for whom. Use keywords relevant to your industry and add a clear call-to-action that points to the link in your bio.
• Link in Bio: Use this valuable space to drive traffic to your website, a product page, a lead magnet, or a Linktree-style landing page.

2. Consistently Post High-Quality, Engaging Content

An empty or rarely updated profile will never get noticed. Consistent, high-value content is the engine of your growth on TikTok and is essential for demonstrating that your account is "active" and a valuable part of the platform's ecosystem.

• Find Your Niche: Don't try to be for everyone. Decide what your brand's unique angle is on TikTok. Are you educational? Comedic? Behind-the-scenes? Focus on delivering consistent value to a specific audience.
• Jump on Relevant Trends: Participate in trends, but give them a unique spin that aligns with your brand. The TikTok algorithm favors accounts that successfully piggyback on trending sounds, filters, and formats. Keep an eye on your "For You" page for inspiration.
• Create Original Content: Go beyond trends. Develop original series or content pillars that are unique to your brand. This is how you build a loyal following and establish yourself as a thought leader in your space, not just a follower of trends.

The goal is to show a steady stream of audience growth and engagement. Your views, likes, comments, and shares are all signals to TikTok that your content is resonating and that your account matters.

3. Get Featured in Mainstream Media to Prove Notability

This is it - the single most important and often overlooked factor for verification. Slow and steady follower growth won't get you a blue check, public recognition will. TikTok needs to see you talked about off of its platform in reputable places.

How do you make that happen?

• Digital PR: Start thinking like a publicist. Craft compelling stories about your business - your founder story, unique company culture, a recent milestone, an innovative new product launch - and pitch them to journalists and reporters in your industry. Tools like HARO (Help a Reporter Out) can connect you with journalists looking for sources.
• Thought Leadership: Position your founder or other C-suite members as experts. Pitch them for interviews on popular podcasts in your niche or for guest posts on high-authority industry blogs. Being quoted in sources like Forbes, Fast Company, Inc., or major industry-specific publications is huge.
• Do Something Newsworthy: Create your own news. Launch an innovative social impact campaign, host a major industry event, or release a data report with surprising findings. Give publications a reason to write about you.

Once you get featured, make sure to promote the articles across your social platforms to amplify the exposure.

4. Verify Your Business on Other Platforms First

Verification on one platform is a powerful signal of legitimacy to another. If your brand has a verification badge on Instagram, Facebook, or X (formerly Twitter), it makes your case to TikTok's team significantly stronger. It shows that other major platforms have already vetted you as a notable and authentic entity.

Make sure to link your verified Instagram and YouTube accounts directly in your TikTok profile. This creates an undeniable connection and helps the review team confirm your identity across the web.

5. Become a Breakout Creator and Go Viral... Consistently

Sometimes, notability can be earned directly on the platform itself. Having one video go viral is great, but becoming a breakout creator means you consistently generate content that gains significant traction.

If you're repeatedly launching trends, popularizing specific sounds, or creating formats that countless other users begin to copy, you're doing more than just participating in the platform's culture - you're shaping it. This level of on-platform influence is a massive signal to the TikTok team. It won't happen overnight, but persistent creativity can pay off.

6. Secure Your Account with Multi-Factor Authentication

This is less of a strategy and more of a non-negotiable prerequisite. TikTok needs to know you’re a responsible account owner. Go into your settings ("Settings and privacy" >, "Security and login") and enable multi-factor authentication. It takes less than two minutes and is an explicit requirement for getting verified.

What Not to Do: Myths and Scams to Avoid

Where there's demand, there are scammers. Be aware of these common pitfalls:

• Never EVER pay for verification. Anyone offering to sell you a verified badge is a scammer. They will take your money and disappear, or worse, steal your credentials.
• Don't assume a high follower count is all you need. There are countless non-verified accounts with hundreds of thousands of followers, and verified accounts with relatively few. Follower count is a factor, but notability is what truly counts.
• Don't harass TikTok support. Contacting TikTok’s customer support and repeatedly asking for verification will not work and may even flag your account negatively.

Verification is a marathon, not a sprint. Be patient and focus on building a brand that truly deserves recognition.

Final Thoughts

Getting your business verified on TikTok is the result of a deliberate, holistic brand strategy. Instead of chasing the blue checkmark directly, focus on building an authentic brand, consistently creating high-value content, and generating notable press and excitement for your business outside of the app. By achieving these goals, verification becomes the natural result of your success, not a destination in itself.

Building that kind of momentum starts with staying consistent, day in and day out, which we understand can be overwhelming. We built Postbase to make the "active" part of the verification equation as simple as possible. Using our visual calendar, you can plan your TikTok content weeks in advance, making sure you never miss a post and always have a steady flow of engaging videos going live. And because showing up on multiple platforms is a key part of building notability, being able to create your content once and schedule it across TikTok, Instagram Reels, and YouTube Shorts helps turn your TikTok efforts into a larger brand-building machine.