How to Get Sponsored on Pinterest

Thinking about getting sponsored on Pinterest might feel like a long shot, but it's more achievable than you think. Forget just driving blog traffic, Pinterest is a powerful creator platform where brands are actively looking for partners to reach an audience of planners and buyers. This guide will walk you through the essential steps, from building a sponsorable foundation to actively pitching the brands you love.

Is Pinterest Still Good for Sponsorships? (The Short Answer: Yes)

Absolutely. While platforms like Instagram and TikTok often get the spotlight for influencer marketing, Pinterest holds a unique position. Users don't come to Pinterest to scroll mindlessly - they come to plan, discover, and shop. They're actively searching for ideas for their next purchase, whether it's a new recipe, a home decor project, or a vacation destination. This user intent is a goldmine for brands.

When a brand sponsors your content on Pinterest, they aren't just reaching your followers for a day. Thanks to Pinterest's search engine nature, a single sponsored Pin can be discovered, saved, and re-Pinned for months or even years, delivering long-term value that outperforms the fleeting lifespan of a story or feed post on other platforms. Brands understand this, and they're willing to pay for that sustained visibility.

Before You Seek Sponsorships: Building a Foundation Worth Investing In

Before you even think about writing a pitch, you need to build a presence that brands want to associate with. Sponsorships are investments, and brands are looking for creators who have a clear identity, an engaged audience, and a professional setup. Here’s how you get there.

Nail Down Your Niche

The first question a brand will ask is, "Who are you and who do you talk to?" A vague answer like "I post about lifestyle stuff" isn't going to cut it. A clearly defined niche makes it incredibly easy for brands to see if your audience aligns with their target customers. Are you the go-to person for gluten-free baking for families? Sustainable tiny home living? DIY backyard makeovers on a budget? The more specific you are, the better.

A strong niche influences everything:

• Your Content: It keeps your boards and Pins focused and cohesive.
• Your Audience: You attract followers who are genuinely interested in your specific topic.
• Brand Fit: It becomes obvious which brands are a perfect match for you (and which aren't).

Optimize Your Pinterest Profile for Business

Your profile is your digital storefront. It needs to look professional and clearly communicate what you do. If you haven't already, switch your account to a free Pinterest Business account. This unlocks crucial analytics and features that brands will want to see.

Follow these steps to get your profile sponsorship-ready:

1. Convert to a Business Account: If you're on a personal account, go to your settings and select "Convert to business account." It's free and only takes a minute.
2. Choose a Professional Photo: Use a clear, high-quality headshot or a clean brand logo. Avoid blurry or busy photos.
3. Write an SEO-Friendly Bio: Your bio should clearly state your niche and the value you provide. Use emojis to draw attention. Include keywords people might use to find a creator like you. For example, instead of "Lover of all things home," try "DIY & Home Decor | Helping you create a beautiful home on a budget."
4. Claim Your Website: Claiming your website, blog, or a social profile unlocks more analytics and adds a verified checkmark to your profile, which boosts your credibility. You can find this option in your settings under "Claimed accounts."

Create High-Quality, Inspiring Content Consistently

At the end of the day, your content is what sells. Brands want to see a consistent history of inspiring, high-quality Pins that perform well. A Pinterest profile with three amazing Pins and weeks of silence isn't sponsorable. Consistency builds trust and shows you’re a serious creator.

Focus on Vertical Formats

Pinterest is a vertically-oriented platform. Always create your content with that in mind. This includes:

• Standard Pins: The classic format, ideally at a 2:3 aspect ratio (e.g., 1000 x 1500 pixels). These are perfect for infographics, product shots, and linking to blog posts.
• Video Pins: Short, engaging videos that capture attention. These are great for showing a process, a mini-tutorial, or a product in action.
• Idea Pins: The multi-page, story-like format that allows you to share an entire idea without users needing to leave Pinterest. Even though Pinterest has removed the payment for the creative rewards, they are an excellent way to build an audience and showcase product tutorials or recipes.

Your Pins should be visually appealing, easy to read, and branded. Use consistent fonts and colors to create a recognizable style that stands out in the feed.

Understand Your Audience and Analytics

Once you have a Business account, you’ll have access to Pinterest Analytics. This is the data you’ll use to prove your value to brands. Don't get caught up in follower counts - focus on the metrics that matter:

• Impressions: How many times your Pins have been seen.
• Outbound Clicks: How many times people clicked through from your Pin to an external website. This is hugely important for brands that want to drive traffic.
• Saves: How many times people have saved your Pin to one of their boards. A high number of saves shows that your content is evergreen and valuable.
• Audience Insights: In this tab, you can see your audience’s demographics, including their age, gender, location, and top interests. This is the exact information brands need to see if your audience is a match for them.

The Creator's Playbook: How to Actively Get Sponsored on Pinterest

With a solid foundation in place, it’s time to shift from passively hoping for a sponsor to actively seeking one out. Here’s the step-by-step game plan.

Step 1: Create a Professional Media Kit

Your media kit is your creator resume. It’s a 1-2 page document (usually a PDF) that you can send to potential brand partners. It should quickly and professionally communicate who you are, what you offer, and why they should work with you.

Your media kit must include:

• A short bio and a professional headshot.
• An overview of your Pinterest account and your primary niche.
• Key statistics: Monthly views, outbound clicks, saves, and audience demographics. Use screenshots from your Pinterest Analytics.
• Examples of your best-performing Pins (with metrics!).
• Partnership offerings: A menu of what you can do for a brand. (e.g., 1 Idea Pin + 3 Standard Pins, a dedicated board, etc.). You can list a starting price or state "rates available upon request."
• Your contact information.

Step 2: Find and Vet Potential Brand Partners

Don't just email every brand you can think of. A targeted approach is far more effective. Create a list of 10-20 "dream brands" that are a perfect fit for your niche and audience.

Here's how to find them:

• Look at Your Own Interests: What products or services do you already use and love? Authentic partnerships are the most successful.
• Analyze Your Competitors: See which brands other creators in your niche are working with. Look for the #ad, #sponsored, or "Paid Partnership" labels on Pins.
• Use the Pinterest Search Bar: Search for keywords related to your niche and see which brands show up with Promoted Pins or high-ranking organic content. These brands are already investing in Pinterest.

Once you have a list, vet them. Do their brand values align with yours? Is their product something your audience would genuinely benefit from?

Step 3: Craft the Perfect Pitch (Email Template Included)

Now it’s time for outreach. Your pitch email should be short, personalized, and value-driven. Avoid generic, copy-and-paste messages. They get deleted immediately. Find a marketing contact on the brand's website or LinkedIn.

Your pitch should include:

1. A compelling subject line (e.g., "Pinterest Collaboration Idea: [Your Niche] + [Brand Name]").
2. A brief, personalized introduction showing you know and like their brand. Mention a specific product or campaign.
3. A sentence or two about who you are and the audience you serve on Pinterest.
4. One or two specific collaboration ideas. Don't just say, "Let's work together." Propose an actual concept, like "A 3-Pin series on styling your new spring jacket collection."
5. A link to your Pinterest profile and a note that your media kit is attached.
6. A clear call to action to discuss further.

Here’s a template you can adapt:


Subject: Pinterest Partnership Idea for [Brand Name]

Hi [Name],

I'm a huge fan of [Brand Name]'s commitment to [mention something specific, like sustainable materials or a specific campaign you loved]. My Pinterest audience is crazy about [your niche], and I immediately thought your [specific product] would resonate with them.

My name is [Your Name], and I run the Pinterest account [Your Account Name], where I share [your content type] for [your target audience]. My profile gets over [X number] monthly views, and my audience is primarily [mention key demographic] who are interested in [related topic].

I have a few ideas for a potential collaboration on Pinterest that could showcase how great your products are for [audience's goal]. One concept is a [briefly describe a Pin idea, e.g., "_Video Pin showing 3 ways to style your all-weather boots_"]. I believe this would perform really well with my audience.

You can find my Pinterest profile here: [Link to your profile]

I've attached my media kit with more details about my audience and past work. Are you available for a brief chat next week to discuss this further?

Best,

[Your Name]


Step 4: Make Yourself Discoverable

Besides direct outreach, make it easy for brands to find you.

• The Pinterest Creator Hub: Spend time in the Creator Hub section on Pinterest. The platform often highlights up-and-coming creators and occasionally lists "brand campaigns" that creators can actively apply to work with a brand. Stay active, and show them you’re a serious content creator!
• Leverage the Paid Partnership Tool: When you do land a partnership, use Pinterest’s built-in "Paid Partnership" label. This adds transparency and signals to other brands that you're open to and experienced with collaborations.
• Network with a purpose: Join network marketing platforms like LTK and Aspire that connect content creators with brands that are a fit based on the creator’s niche and audience reach analytics.

What Brands Look For in a Pinterest Creator

Understanding what goes on in a marketing manager's head can give you a huge leg up in the competition with a brand partnership:

• Authentic Alignment and Engagement: They care less about your follower count and more about having an audience that trusts you. Brands want to see real conversations and saved Pins, not just fleeting views.
• A Strong Visual Brand: Your Pinterest page should look good. This means high-quality images and videos, consistent branding, and an organized set of boards that tell a clear story.
• An Understanding of Pinterest SEO: Savvy brands know Pinterest’s power comes from search. They will look for creators who write keyword-rich titles and descriptions for that long-term payoff.
• Professionalism: Respond to emails promptly. Deliver content on time. Provide a report on how your content performs. Being easy and reliable to work with is just as important as the quality of your content.

Final Thoughts

Getting sponsored on Pinterest isn't about having a million followers, it's about building a focused, high-value presence in a specific niche and then confidently showing brands how you can connect them with their ideal customers. By strengthening your content strategy and being proactive with your outreach, you can successfully turn your Pinterest account into a meaningful source of income.

As you begin to land these partnerships, managing your content calendar across Pinterest and your other social platforms can become complex. In fact, that's why we built Postbase. Its visual planner helps you see all your scheduled content - from sponsored Pins to organic Reels - in one streamlined calendar. This saves you an incredible amount of time, making it easier to maintain a consistent presence and meet all of your campaign deadlines without the clutter of a messy spreadsheet to help you keep organized.