How to Get a Product Link in TikTok

Turning your TikTok views into sales starts with one simple step: giving your audience an easy way to buy. From the classic link-in-bio to advanced in-app shopping, TikTok offers several ways to connect your content directly to your products. This guide covers every method, step-by-step, so you can start converting followers into customers today.

The Classic Method: Putting a Link in Your Bio

The most common and accessible way to share a link on TikTok is right in your profile biography. It’s the digital equivalent of a storefront window, giving every visitor to your profile a direct path to your products, website, or latest campaign. But before you can add that link, your account needs to be set up correctly.

Who Can Add a Website Link to Their Bio?

There's a common misconception that you need a certain number of followers (usually rumored to be 1,000) to add a clickable link to your bio. While that used to be a good rule of thumb for Personal Accounts, the best way to unlock this feature is by switching to a TikTok Business Account. Business Accounts can add a website link regardless of their follower count, plus they gain access to valuable analytics and commercial music libraries.

How to Switch to a Business Account (Step-by-Step)

Making the switch is free, quick, and unlocks the features you need to grow your brand on the platform. Here’s how to do it:

1. Go to Your Profile: Open TikTok and tap on the "Profile" icon in the bottom-right corner.
2. Open Settings: Tap the three horizontal lines (the "hamburger menu") in the top-right corner to open the "Settings and privacy" menu.
3. Select "Account": In the menu, find and tap on the "Account" option.
4. Switch to Business Account: Tap on "Switch to Business Account" and follow the on-screen prompts. TikTok will ask you to choose a category that best describes your business. Pick the one that fits best, and you're good to go.

Adding Your Link to Your Profile

Once you’ve successfully switched to a Business Account, the option to add a website link will appear in your profile settings.

• Go to your TikTok profile and tap the "Edit profile" button.
• You'll see a field labeled "Website." Tap it.
• Paste the URL you want to direct your followers to, then hit "Save."

That's it! A clickable link will now appear right under your bio description.

Best Practices for Your "Link in Bio"

You only get one clickable link in your bio, so you need to make it count. Instead of just linking to your homepage, consider using a "link in bio" tool. These services create a simple, mobile-friendly landing page where you can house multiple links at once.

Why is this a better approach? It allows you to feature links to:

• Your newest product collection
• Your blog or latest article
• Your best-selling items
• Specific products mentioned in your recent videos
• Your other social media profiles

Popular tools like Linktree, Beacons, or Later’s Link-in-Bio make this easy. Alternatively, you can create a dedicated landing page on your own website, which gives you complete control over branding and analytics. A simple call to action in your bio like "Shop our new arrivals here 👇" prompts users to click the link and explore.

The Ultimate Solution: Getting Product Links Directly in Your Videos with TikTok Shop

While the link in your bio is powerful, it requires users to leave the video, go to your profile, and then click. For a truly frictionless shopping experience, nothing beats TikTok Shop. This feature lets you tag your products directly in your videos and LIVEs, creating a clickable product link that users see while they're watching your content.

What is TikTok Shop and Why Should You Use It?

TikTok Shop is a fully integrated e-commerce solution that enables brands to sell products without ever making users leave the app. When you tag a product, a small shopping bag icon appears on your video. Viewers can tap it to see product details and make a purchase instantly.

This is a game-changer because it captures interest at its peak. Someone sees a product they love in your video, taps the link, and buys it - all within a minute. This seamless process dramatically increases conversion rates by removing the extra steps that cause potential customers to drop off.

How to Set Up Your TikTok Shop (Seller Account)

Setting up as a TikTok Shop seller involves a registration and verification process. The feature is available in specific regions, so first, check if your location is supported.

Here's a general overview of the steps:

1. Join via the Seller Center: Head to the TikTok Shop Seller Center website and register your business.
2. Provide Your Business Information: You’ll need to submit business verification documents, such as a business license or your personal ID if you're a sole proprietor.
3. Set Up Your Shop: Once approved, you can customize your shop's name, add products, shipping information, and link your bank account for payouts.
4. Sync Your Products: You can add products manually or connect your existing e-commerce platform, such as Shopify, for automatic syncing.

Once your shop is approved and products are loaded, you're ready to start tagging them in your content.

How to Add Product Links to Your TikTok Videos

After filming and editing your video, linking a product is part of the posting process:

1. On the final posting screen (where you write your caption and add hashtags), look for the "Add link" option.
2. Tap it, and then select "Product."
3. A menu will appear showing the products from your TikTok Shop. Select the item(s) you want to feature in the video.
4. Give the product a name as you want it to appear in the video, then tap "Add."
5. You'll now see the product link has been added. Finish your caption and post the video. A yellow shopping tag will now be visible on your video for all viewers.

Going Live with Product Links

TikTok Shop also integrates seamlessly with TikTok LIVE. During a live stream, you can showcase products in real-time, pulling them up on the screen for viewers to purchase instantly. Setting up a LIVE Shopping session allows sellers to demonstrate products, answer questions, and create a sense of urgency, often leading to a spike in sales.

Alternative Paths: Linking Products as an Affiliate

What if you don't have your own products to sell? You can still add product links and earn money through affiliate marketing on TikTok. This allows you to earn a commission by promoting other brands' products.

Using the Link in Bio for Affiliate Marketing

The simplest way to start is by using the link in your bio for affiliate purposes. You can direct your followers to a single affiliate link for a product you genuinely recommend. Even better, you can use a "link in bio" service to host a list of "my favorite products" or "gear I use," with each item leading to a specific affiliate link. This organized approach helps build trust with your audience and allows for multiple earning streams.

Joining the TikTok Shop Affiliate Program

A more integrated way to do affiliate marketing on TikTok is by joining the official TikTok Shop Affiliate program. As a creator in the program, you can promote products from any seller on TikTok Shop and earn a commission on the sales you generate.

To join, you generally need to meet specific criteria, like having a minimum number of followers and being over 18. If eligible, you can apply directly within the TikTok app:

• Go to your profile and open your Creator tools.
• Look for the "TikTok Shop for Creator" option and follow the steps to sign up.

Once you're approved, you can browse a massive product marketplace, find items that align with your content, and add them to your personal "Showcase." From there, you can tag those products in your videos just as if you were the seller - earning a commission for every purchase made through your link.

Final Thoughts

Whether you're using your bio link, your own TikTok Shop, or partnering as an affiliate, the goal is always the same: make it incredibly simple for an interested viewer to become a happy customer. By choosing the right method for your brand, you can effectively bridge the gap between content and commerce on one of the world's most engaging platforms.

Once you've mastered adding product links, the next step is building a consistent content plan that drives traffic to them. Scheduling your promotional videos and organic content ahead of time makes all the difference. That's actually why we designed Postbase with a visual calendar first. It helps us map out our entire TikTok and social strategy, including product posts, so we get a clear view of our week and stay consistent without the daily scramble. And because it was made for short-form video, uploading and scheduling our content is simple, so we can trust it will publish reliably every single time.