How to Get PR Packages on TikTok

Ever scroll through TikTok, see your favorite creator unbox a free gift from a brand you love, and wonder how they did it? It's not reserved for creators with millions of followers. This guide breaks down exactly how to get on those coveted PR lists, step by step, showing you how to build relationships with brands and turn your content into exciting opportunities.

First, Let's Get Your TikTok House in Order

Before brands will send you free products, they need to see that you're a professional creator who offers real value. Think of your TikTok profile as your digital storefront. It needs to be polished, clear, and ready for business before you can expect anyone to invest in you. Follower count is part of the equation, but a strong foundation is what really attracts brand attention.

Define Your Niche and Audience

Vague content gets lost in the noise. Brands don’t want to send packages to just anyone, they want to reach their specific target customer. That’s why having a well-defined niche is so important. Are you the go-to person for sustainable fashion finds? Vegan skincare reviews? The best affordable eats in Chicago? Retro gaming on a budget?

When you have a clear niche, brands instantly know who your audience is. A boutique skincare brand looking to reach people with sensitive skin will actively search for creators talking about gentle products, regardless of whether they have 5,000 or 500,000 followers. A well-defined niche with an engaged, specific audience is often more valuable to a brand than a massive, general following.

Create High-Quality, Authentic Content

High-quality doesn't mean you need a Hollywood film crew. On TikTok, it means:

• Good Lighting: Natural light from a window is your best friend. Ring lights are a great, affordable alternative.
• Clear Audio: Muffled, hard-to-hear audio will make viewers scroll away instantly. Use a simple lavalier mic or even just your phone's headphones with a built-in microphone.
• Engaging Edits: Use quick cuts, on-screen text, trending sounds, and captions to hold viewer attention.

More importantly, create content that aligns with the brands you want to work with. If you dream of getting PR from a minimalist, eco-friendly beauty brand like RMS Beauty, your feed should reflect that aesthetic long before they notice you. Post videos that showcase your personal style and consistently talk about the things you're passionate about. Authenticity builds trust with your audience, which is exactly what brands are looking for.

Optimize Your Profile for Business

Make it incredibly easy for a busy PR manager to understand who you are and how to contact you. Every second of friction makes it more likely they’ll move on to the next creator.

1. Switch to a Business or Creator Account: This is free and gives you access to vital analytics, like your audience demographics (age, gender, location). Brands will ask for this, so you need to have it ready.
2. Write a Professional Bio: In a few words, state who you are, what your niche is, and where you're located. For example: "NYC | Sustainable Style & Vintage Finds." Including your city is helpful for local PR events and opportunities.
3. Add Your Email Address: This is the most important step. Do not ask brands to DM you. They won't. Put a professional email address directly in your bio. Make it yourname.creator@gmail.com or something similar.
4. Use a Link-in-Bio: Use a service like Linktree or Carrd to link to your other social platforms, your blog, or an online portfolio. This shows you’re a serious creator with a presence across the web.

The Proactive Approach: How to Get Noticed by Brands

Waiting for brands to find you can take forever. The most successful creators are proactive. They don't just create content and hope for the best, they strategically position themselves to get on the radar of their dream brands.

Create Content About Brands You Already Love (and Pay For)

This is the single best way to get on a brand's radar. Buy their products and create the exact content you'd make if they sent it to you for free. Think of it as a living portfolio or a job application. You are proving your value upfront.

A few ideas:

• A "Get Ready With Me" featuring your favorite Rare Beauty blush.
• A review video swatching all the Summer Fridays Lip Butter Balms you’ve collected.
• A video showing how you style a specific dress from Aritzia.

When you post, be sure to tag the brand’s official TikTok account in the caption and on the video itself. This sends them a direct notification and places your content in their "Tagged" folder. When their social media manager sees your professional, glowing review, they are far more likely to add you to their PR list.

Engage with Brands Authentically on TikTok

Show brands that you are a genuine fan and an active member of their community. Don't just spam "love this!" on their posts. Leave thoughtful comments that add to the conversation, stitch their videos with your own creative take, or participate in their branded hashtag challenges. This shows them you understand their brand voice and are already a part of their world. When it comes time to choose creators for a PR send-out, the names they recognize from their comments section are often the first ones they pick.

Use the Right Mix of Hashtags

Hashtags are how brand marketers and PR agencies discover new talent. Your hashtag strategy should target both your audience and the brands you want to work with.

• Niche Hashtags: Use hashtags your ideal audience is following. Think #veganbeauty, #nycapartments, or #minimaliststyle.
• Intent Hashtags: Use hashtags that signal you’re open to PR, like #prhaul, #unboxing, or #productreview.
• Brand Hashtags: Don't forget to use the brand's unique hashtags, like #GlowySuperGel for Saie or #GRWM.

Reaching Out: Crafting the Perfect Pitch

Sometimes, outbound outreach is the fastest way to get results. Instead of waiting to be discovered, you can go directly to the source. But your approach has to be professional, personalized, and value-driven.

Finding the Right Contact

Sending a DM to the brand's main TikTok account is rarely effective. Those inboxes are usually managed by social media teams focused on customer service, not influencer partnerships. You need to find the person in charge of PR or influencer marketing.

• LinkedIn: This is a goldmine. Search for "[Brand Name] + Public Relations Manager" or "[Brand Name] + Influencer Marketing."
• Brand Website: Check the "Press," "Media," or "Contact Us" pages for a dedicated PR email address (often pr@[brandname].com).
• PR Agency: Many brands hire external PR agencies. A quick Google search for "[Brand Name] PR agency" can often reveal who represents them. Find a contact at that agency.

Build a Simple Media Kit

A media kit is a one-page digital resume for creators. It gives brands a snapshot of who you are, what you offer, and who you reach. You can and should create one for free using a template on Canva.

Your media kit must include:

• Your name, photo, and a short bio describing your niche.
• Your key TikTok metrics: follower count, overall engagement rate, and average video views.
• Your audience demographics from TikTok analytics (age, gender, top locations).
• Links or screenshots of 3-5 of your best-performing videos.
• Your direct contact information (email is a must).

Writing a Professional Pitch Email

Your email pitch should be short, respectful, and focused on what you can do for them, not just what you want from them.

Clear Subject Line:

TikTok Creator | [Your Username] & [Brand Name] Collaboration Inquiry

Personalized Opening:

Quickly introduce yourself and mention why you are contacting them specifically. Talk about a product you genuinely use and love. This shows you're not just mass-emailing brands.

Example: "My name is Jane Doe, and I run the sustainable fashion account @JaneSustain on TikTok. I've been a huge fan of [Brand Name]'s commitment to ethical production and wear my all-season trench coat constantly."

The Value Proposition:

This is where you explain why a partnership makes sense. Reference your audience and how they align with the brand’s customer. Attach your media kit.

Example: "My audience of millennial women who are passionate about investing in timeless, sustainable pieces would resonate deeply with your upcoming fall collection. I’ve attached my media kit with more details on my engagement and audience demographics for your review."

The Clear Ask:

Be polite and specific. Don't demand free products. Instead, ask to be considered for future opportunities.

Example: "I would be thrilled to be considered for your brand's PR list for any upcoming launches or influencer initiatives. Please let me know if there’s any other information I can provide."

You Got the PR Package! Now What?

Congratulations! A box has arrived. But the work doesn't stop here. How you handle your first PR package can determine whether you ever get another one.

Understand the Agreement

Most of the time, PR packages are sent as a gift with no obligation to post. It's a way for brands to get their product into your hands and hopefully earn some organic love. However, if a brand wants specific content (e.g., one TikTok video and three stories), that is a paid partnership, and you should be compensated for it. If you’re ever unsure, it’s always okay to politely ask, "Thank you so much for this! To be clear, are there any specific posting requirements, or is this being sent as a gift?" Most brands will appreciate the clarity.

Overdeliver on Your Content

Even if posting isn’t required, it is absolutely expected. Creators who consistently receive PR go above and beyond. Don't just post one quick video and call it a day.

• Create a "wow"-factor unboxing experience.
• Follow up with a video showing how you use the product in your daily routine.
• Feature it in a roundup video like "My Top 5 Favorite Vitamin C Serums."

Always tag the brand in the caption and on the video. Use their brand hashtags and FTC-required disclosures like #gifted, #ad, or use TikTok's branded content toggle. This professionalism is what builds long-term relationships.

Follow Up and Maintain the Relationship

After you’ve posted, send a brief thank-you email to your PR contact. Include direct links to the content you created. If a video performed particularly well, share that win! A quick note reinforces your professionalism and keeps you top-of-mind for the next campaign.

Final Thoughts

Getting PR packages on TikTok is a direct result of building a professional creator brand. It requires defining your niche, consistently creating valuable content, and being proactive in how you engage with and pitch to the brands you admire. It's not about quick hacks, but about playing the long game and building genuine relationships.

Becoming this kind of professional creator means managing your content like a business, not a hobby. We built Postbase with this in mind, offering a simple visual calendar to help you plan your content strategy weeks ahead of time and post directly to TikTok. With reliable scheduling designed for short-form video, you can maintain the consistency that lands bigger partnerships instead of constantly feeling behind.