How to Create a Media Kit for a TikTok Influencer

A polished media kit is the difference between being treated like a hobbyist and a professional TikTok creator that brands are eager to pay. It's your business card, portfolio, and rate sheet all rolled into one essential document. This guide will walk you through exactly how to build a TikTok media kit that gets you noticed, booked, and paid for your work.

What Exactly Is a TikTok Media Kit (and Why Do I Need One)?

Think of a media kit as your professional resume for brand collaborations. It's a document, usually a multi-page PDF, that showcases who you are as a creator, who your audience is, and why a brand should partner with you. Instead of a messy back-and-forth of DMs and emails where a brand has to ask for your follower count, engagement rate, and pricing, you can send them one clean, professional document that answers all their questions upfront.

Having one instantly signals that you're serious about your craft. It saves brand managers time (which they love) and gives you control over your narrative. You get to present your best metrics, highlight your proudest work, and set your financial expectations from the very first interaction. It's a tool that helps you move from hoping for brand deals to strategically landing them.

The Essential Components of Your TikTok Media Kit

Your media kit needs to pack a punch in just a few pages. Each section should be clear, concise, and designed to convince a brand manager that you're the perfect fit for their next campaign. Let's break down exactly what you need to include.

1. An Introduction That Hooks Them In

Don't just state your name. This is your chance to sell your personal brand. The first page should be a snapshot of who you are and the value you bring.

• Professional Headshot: Use a clear, high-quality photo that reflects your personality and niche.
• Your Name & Handle: Make your TikTok @handle prominent.
• A Compelling Bio: Go beyond your standard TikTok bio. In 2-3 sentences, describe your niche, your mission, and what makes your content unique. Are you a comedy creator who specializes in relatable parenting skits? A foodie teaching Gen Z how to cook on a budget? Say it here. This is your brand's elevator pitch.

Example: "My name is Sarah Chen (@SustainableSarah), and I create stylish, accessible content that makes sustainable living feel glamorous, not granola. Through weekly thrift hauls and DIY tutorials, I show my audience how to build a conscious wardrobe without sacrificing their personal style."

2. Your TikTok Analytics & Audience Demographics

This is the heart of your media kit. Brands aren't just paying for your creativity, they're paying for access to your audience. You need to prove that your followers are their target customers. Pull these numbers directly from your TikTok Creator Tools dashboard.

Key Performance Metrics:

Always present your most impressive data. Use clear, bold numbers to make them stand out.

• Follower Count: The most straightforward metric.
• Average Views (Last 30 Days): This is often more important than followers. It shows how many people your content is actually reaching.
• Engagement Rate: This is a massive selling point. A high engagement rate proves your audience is active and loyal. To calculate it, use this formula for a set of videos (e.g., your last 10): ([Total Likes + Total Comments + Total Shares] / Total Views) x 100 State which videos you used for the calculation to be transparent. For example: "Engagement Rate (based on last 10 videos): 5.2%".
• Video Completion Rate: If you have data on how long people watch your videos, include it. This shows your content is sticky and holds attention.

Audience Deep Dive:

Here's where you show brands that your followers are their people. Use an exact screenshot from your TikTok Analytics wherever possible. This builds trust.

• Gender Split: e.g., 75% Female, 25% Male
• Age Range: e.g., 60% 18-24, 25% 25-34
• Top Territories/Countries: e.g., 65% United States, 15% Canada, 10% United Kingdom

Pro Tip: Don't just list the data. Add a sentence explaining why this is valuable. Example: "With a dedicated following of women in the 18-24 age bracket in the U.S., my audience is primed for brands in the Gen Z fashion, beauty, and lifestyle spaces."

3. Your Services and Starting Rates

Don't make brands guess what you offer or what you charge. Being upfront about pricing saves everyone time and positions you as a confident business owner. Create clear packages that make it easy for brands to understand their options.

Example Service Packages:

• Single Dedicated TikTok Video: One 15-60 second video exclusively featuring the brand's product/service. Includes link in bio for 48 hours. Starting at: $XXX
• TikTok Video Series (3 Videos): A package of three videos rolled out over two weeks, telling a bigger story around the product. Starting at: $XXX
• Integrated TikTok Feature: A more subtle placement where the product is featured naturally within your regular content (e.g., a "Get Ready With Me" video). Starting at: $XXX
• Add-Ons: Consider offering extras like "Repost to Instagram Reels" or "Usage Rights for Ads" for an additional fee.

Including "starting at" gives you flexibility to negotiate based on the project's scope. If a brand wants 10 rounds of revisions and detailed scripting, you have room to charge more than your base rate.

4. Examples of Your Best Work & Past Collaborations

Show, don't just tell. This section serves as your portfolio and provides powerful social proof that you're a trusted partner.

• Case Studies or Campaign Highlights: If you've worked with brands before, this is the place to shout about it. Include the brand's logo, a brief description of the campaign, and any impressive results. Example: "Partnered with 'GlowUp Skincare' on a 3-video series for their new serum launch, generating over 1.2 million views and a 250% increase in clicks to their 'link in bio'."
• Testimonials: If a past client said something nice about working with you in an email, ask them if you can use it as a testimonial. A glowing quote builds instant credibility.
• Link to Your Best Stuff: Include QR codes or direct links to 2-3 of your top-performing or proudest TikToks that perfectly represent your style and content quality.

If you haven't worked with any brands yet, that's okay! Simply title this section "My Content Showcase" and feature your best organic videos that highlight your skills and connection with your audience.

5. Clear Contact Information

This sounds obvious, but you'd be surprised how many creators bury this info. Make it impossible for a brand manager to not know how to reach you. Include:

• Your Full Name
• A Professional Email Address (not your old high school email!)
• Links to Your TikTok Profile and Any Other Relevant Social Accounts (like Instagram or YouTube)

Designing Your Media Kit Like a Pro

Your media kit's design reflects your brand. A sloppy, hard-to-read document can be an instant turn-off. You don't need to be a graphic designer to create something beautiful.

• Use a Template: Tools like Canva are a creator's best friend. They have thousands of professional, customizable media kit templates. Search for "media kit" or "influencer kit" to get started. Other great options include Visme and Adobe Express.
• Stay On-Brand: Use the same color palette, fonts, and general vibe as your TikTok content. Consistency looks professional.
• Prioritize Readability: Use clear headings, bullet points, and plenty of white space. A brand manager should be able to scan your kit in under a minute and get all the key information.
• Keep it Concise: Aim for 2-4 pages. Anything longer and you risk losing their attention.
• Save and Send as a PDF: This is the universal standard. It keeps your formatting intact on any device and looks professional. Make sure to compress the file so it's small enough to be easily emailed. Name the file something clear, like "YourName_TikTok_MediaKit_2024.pdf".

Final Thoughts

Building a media kit is a declaration that you're taking your TikTok creator journey seriously. It's an investment of your time that pays off by streamlining your workflow, strengthening your negotiating position, and helping you land the brand partnerships you've been dreaming of.

As your account grows, keeping your media kit updated with fresh stats is vital for showing momentum. In our work building Postbase, we focused heavily on building a clean and simple analytics dashboard for this exact reason. We wanted to help creators track their performance across every platform in one spot, making it simple to grab your most impressive numbers from TikTok, Reels, and Shorts for your media kit or pitch email without having to dig through multiple apps. You can just check your dashboard, update your numbers, and send your kit with confidence.