How to Get More Views on Twitter

Feel like you're tweeting into the void? Pumping out content only to see view counts that don't reflect your effort is one of the most common frustrations on X (formerly Twitter). The good news is that getting more eyes on your content isn't about luck, it's about strategy. This guide breaks down the simple, actionable steps you can take to stop whispering and start getting heard, seen, and remembered on the platform.

Optimize Your Profile for Discovery

Before you worry about what you're tweeting, you need to fix your digital storefront. Your profile is often the first - and sometimes only - chance you get to convince someone that your content is worth their time. Think of it as the trailer for your entire account.

Your Bio Isn’t Just Filler Text

Your bio needs to answer one question instantly: "Why should I follow you?" Forget vague descriptions. Get specific.

• State What You Do &, Who You Help: "Helping SaaS founders scale their marketing with actionable tips" is much better than "Marketing enthusiast."
• Add Credibility: Mention your company, a notable achievement, or a project you're known for, such as "Author of [Book Name]" or "Host of The [Podcast Name] Podcast."
• Include a Call-to-Action (CTA): Give people the next step. This could be a link to your newsletter, website, or latest project. Use a clear CTA like "👇 Subscribe to my free marketing newsletter."

Your bio should be a magnet for your ideal follower, someone who immediately understands the value you offer.

Pin Your Best Tweet

The pinned tweet is your headline act. It's prime real estate sitting right at the top of your profile. Use it to showcase your best work. This isn’t the place for a random thought, it should be:

• Your most popular thread.
• A masterclass tweet that summarizes your core expertise.
• An introduction to who you are and what you talk about.
• A tweet leading to your most important link or product.

Your pinned tweet should act as a "greatest hit" that hooks new visitors and makes them want to see more of what you have to offer.

Create Content That Stops the Scroll

On a timeline moving at a million miles per hour, your content needs to be an anchor. Generic posts get scrolled past. Valuable, engaging, and well-formatted content gets views.

Master the Art of the Hook

The first line of your tweet determines if the rest gets read. If it's boring, people are already gone. A strong hook piques curiosity and makes a promise to the reader.

Types of Effective Hooks:

• Ask a Question: "What's the one marketing mistake you see everyone making?"
• Make a Bold Claim: "99% of people misunderstand personal branding. Here's the truth:"
• Start with a Surprising Stat: "Half of all small businesses fail within five years. Don't be one of them. Here's how:"
• Tell a Mini-Story: "A year ago, I was broke. Today, I run a 6-figure business. Here's a thread on what changed..."

Spend as much time on your first sentence as you do on the rest of the tweet. It’s that important.

Format for Maximum Readability

A giant block of text is intimidating and screams "skip me." Simple formatting makes your content easy to consume on a mobile screen.

• Use Ample White Space: Short sentences and single-line paragraphs are your friends. Break up a big idea across multiple lines.
• Bulleted &, Numbered Lists: Use bullet points (• or -) or numbers to organize information clearly. It makes data and tips much more digestible.
• Use Emojis Strategically: Emojis can add personality and draw the eye. Use them as bullet points or to add emphasis, but don't overdo it.

Make your tweets scannable. Your goal is for someone to understand the core message in seconds.

Lean into Video and Visuals

Tweets with visuals command more attention. Full stop. The timeline is crowded, and a stunning image, a quick video, or a funny GIF can make all the difference.

• Native Video: Uploading video directly to X gives it an advantage. Keep it short and impactful, ideally under 60 seconds. Make sure it's valuable even with the sound off by adding captions, as many users scroll in silent environments.
• Images &, Infographics: Got some data or a key quote? Turn it into a simple, branded graphic with a tool like Canva. It’s more shareable and visually appealing than text alone.
• GIFs &, Memes: Don't underestimate the power of humor and relatability. A relevant GIF or meme can drive engagement and show your brand's personality.

Write High-Value Threads

Threads are Twitter's version of mini-blog posts. They allow you to delve deeply into a topic, tell a story, or provide a step-by-step guide - all of which are highly valuable and shareable formats that attract views. A great thread turns complicated topics into simple, shareable content a wide audience can appreciate.

A simple framework for a successful thread:

1. The Hook (Tweet 1): This is your title. Make it captivating and clearly state what the reader will learn.
2. The Body (Tweets 2-X): Deliver on the promise of your hook. Each tweet should be a unique point, step, or part of the story. Keep it scannable and add visuals where you can.
3. The Summary &, CTA (Final Tweet): Conclude with a quick recap and a clear call to action. Ask them to follow you for more content, subscribe to your newsletter, or share the thread if they found it useful.

Number your threads (e.g., 1/7, 2/7) so people can easily track their progress.

Engage Strategically to Expand Your Reach

Twitter is a social network, not a billboard. If all you do is broadcast your own content, you're missing the biggest opportunity for growth. Engaging with others puts your profile in front of new, relevant audiences.

Don't Post and Ghost

When someone takes the time to reply to your tweet, reply back! This simple act shows you're actually listening, encourages more discussion on your posts, and signals to the algorithm that your content is generating authentic conversation, which can lead to more impressions.

Become a Fixture in Your Niche

Identify 10-20 larger accounts in your niche and turn on their notifications. When they post, be one of the first to leave a thoughtful, value-added reply. Don't just say "Great post!" Add to the conversation. Ask a follow-up question. Offer a differing perspective respectfully.

Your high-value reply will be seen by everyone who reads their tweet, effectively putting you in front of a huge, pre-qualified audience. Doing this consistently is one of the fastest ways to gain relevant followers and views.

Use Hashtags Sparingly

Overloading your tweets with a dozen hashtags makes your content look spammy and desperate. Instead, aim for 1-2 highly relevant hashtags per tweet. This helps categorize your content without cluttering the message. Focus on niche hashtags that your ideal audience is actually following, not broad ones like #marketing where your tweet will be lost in a second.

Build Momentum with Consistency and Analysis

An occasional viral tweet is great, but sustainable growth comes from showing up consistently over time.

Find Your Posting Cadence

You don't need to tweet 20 times a day. Find a posting schedule that is sustainable for you. Whether it's 2 or 5 times a day, the key is consistency. A regular posting schedule keeps your account active, delivers a steady stream of value to your followers, and gives the algorithm more content to distribute.

Analyze What’s Working

Twitter provides a surprisingly robust, free analytics dashboard. Use it! Every week or two, take a few minutes to look at your "Top Tweets."

• Identify Patterns: Do your videos get more views? Did a question-based tweet spark a lot of conversation? Is a particular topic resonating?
• Look at the Data: Pay attention to your total impressions (views) and engagement rate for different types of content.
• Do More Of What Works: The data doesn't lie. Once you've identified a format or topic that performs well, lean into it. This is your blueprint for creating more high-impact content.

Final Thoughts

Getting more views on Twitter boils down to a feedback loop: create well-formatted, valuable content, amplify it through strategic engagement, and then use data to refine your approach. It’s an ongoing process of providing value, being present in relevant conversations, and understanding what your audience truly wants to see.

That consistency can be tough to manage when you’re juggling everything else. My team and I found ourselves struggling with outdated tools that made planning content feel harder than it should. That’s why we built Postbase from the ground up to be simple and visual. Our calendar lets you plan and schedule your posts across X and other platforms, so you can see your entire strategy at a glance and focus on creating great content instead of fighting with your software.