How to Get More Views on LinkedIn

Getting your content seen on LinkedIn can feel like a guessing game, but it doesn't have to be. If you're tired of posting for a handful of likes and meager views, you’re in the right place. This guide gives you the specific, actionable strategies you need to create content that captivates your audience and makes the algorithm work for you, not against you.

First Things First: Optimize Your Profile

Before you even think about posting content, you have to treat your profile like a landing page. When someone enjoys your post, their first action is to click on your name. What will they find? An incomplete, confusing profile sends them running, but a well-crafted one converts a view into a follower, a connection, or even a lead.

This simple change frames you as an expert and gives people a compelling reason to follow you.

Your Headline is More Than a Job Title

Your headline appears everywhere with your name, making it your most valuable piece of real estate. Don't waste it with just "Marketing Manager at Company X." It’s boring and tells people nothing about how you can help them.

Instead, use a formula that combines who you are with the value you provide:

• [Your Role] | Helping [Your Target Audience] with [Their Problem]. Example: "Content Strategy Lead | Helping SaaS Startups Boost Organic Traffic Without a Massive Budget"
• [Benefit-Driven Statement] | [Proof/Method]. Example: "I Scale B2B Companies Through Performance-Based Brand Marketing | Founder @ [Your Company]"

Tell a Story in Your "About" Section

Most "About" sections are a dry list of accomplishments. Flip the script and use it to tell your story. Write in the first person and structure it to connect with your reader.

Here's a simple framework:

1. The Hook: Start with a bold statement or a belief you hold about your industry.
2. The Struggle: What's a common problem you've seen or faced? This builds relatability.
3. The Solution: How do you solve that problem for people? What’s your unique approach or philosophy?
4. The Call to Action: What do you want people to do next? Connect with you? Check out your website? Book a call? Tell them directly.

By telling a story, you transform from just another professional into someone people feel they know and trust.

Use the "Featured" Section as Your Portfolio

Below your "About" summary is the Featured section. This is your chance to showcase your best work visually. Pin your top-performing LinkedIn posts, link to a recent article you wrote, or feature a client testimonial. This provides instant social proof and shows visitors what kind of value they can expect from you.

Master the LinkedIn Algorithm: What Gets Views Today

The LinkedIn algorithm’s goal is simple: keep people on the platform longer. To do that, it prioritizes content that starts conversations and gets meaningful engagement. Here's what you need to know.

Engagement in the First 90 Minutes Matters Most

The first hour and a half after you post is often called the "golden hour." The algorithm shows your post to a small subset of your network. If they engage - specifically by commenting - it signals that your content is valuable. LinkedIn then pushes it to a wider audience, and the cycle continues.

This is why it’s so important to post when your audience is active and to stick around immediately after posting to respond to comments.

Comments are Greater Than Likes

A like is a low-effort action. A comment takes time and thought. The algorithm values comments far more than likes because comments create conversations and keep people on the post for longer. A thoughtful reply is worth more than a dozen passive likes. Your primary goal with every post should be to inspire a genuine discussion in the comment section.

Dwell Time is King

LinkedIn measures "dwell time" - how long a user stops scrolling to look at your post. The longer someone lingers, the better. This is why content with hooks, lists, bold formatting, and carousel posts performs so well. They physically take longer to consume, which signals to the algorithm that the content is interesting.

Craft Content That Actually Hooks Your Audience

Knowing how the algorithm works is only half the battle. You need content that people actually want to read, react to, and comment on. Here are some proven formats that drive views.

Tell An Engaging Story

People connect with stories, not data dumps. Instead of telling people "what" you did, tell them the story behind it. Frame your experiences with a classic narrative structure: Hook, Struggle, Resolution, Lesson.

• Bad Post: "Happy to announce we just landed a major new client. It was a great team effort. #business #growth"
• Good Post: "We just signed a client I was sure we were going to lose.
  
  The initial conversations were tough. They questioned everything... our process, our pricing, our team structure. At one point, I almost walked away.
  
  But instead, I took a step back and asked one simple question: 'What’s the one result that would make this partnership an undeniable win for you a year from now?'
  
  That one question changed everything. It cut through the noise and got us focused on the same goal.
  
  Lesson: When a deal gets complicated, asking a simpler, bigger question is often the fastest way forward."

Use a Variety of Content Formats

Don’t fall into the trap of only posting long blocks of text. Mixing formats keeps your feed interesting and appeals to different preferences.

• Formatted Text Posts: The easiest to create. Use short sentences, lots of white space, and maybe an emoji or two for emotion. A compelling first line is everything here.
• Carousels (PDFs): Fantastic for dwell time. Convert a slide deck or a simple list into a multi-page PDF document. Each slide should offer one clear idea. Create a bold, title-card-style first slide to grab attention.
• Image Posts: Use a high-quality photo (a candid of you working, speaking, or with your team works well) and pair it with a storytelling caption. Avoid generic stock photos at all costs.
• Polls: Excellent for quick engagement. Create polls around industry trends, common pain points, or "this vs. that" debates. In the caption, ask people to justify their vote in the comments.
• Video: Great for building personal connection. Aim for short videos (under 90 seconds) with clear subtitles, as most users watch with the sound off. Talk directly to the camera and have one simple, clear message.

Share Your Unique Point of View

The internet is overflowing with generic advice. What people can't find anywhere else is your perspective based on your unique experience. Don't be afraid to share a contrarian take on an industry trend or offer a personal opinion. If you challenge conventional wisdom (respectfully), people will stop scrolling to comment.

Formatting: Make Your Posts Easy to Read

How your post *looks* is just as important as what it *says*. Nobody wants to read a huge wall of text on a mobile screen. Keep these formatting tips in mind:

• Keep Sentences and Paragraphs Short: Stick to one idea per paragraph, and keep paragraphs one to two sentences long. This creates white space and makes the content skimmable.
• Get Spacing Right: On LinkedIn, press Shift + Enter to create a single-line space instead of a full double space. This cleans up your posts and makes them much easier to read.
• Use Lists or Simple Emojis for Emphasis: Breaking up ideas with bullet points, numbered lists, or dash marks makes complex information digestible. A brain emoji (🧠) next to a lesson or a checkmark (✅) next to a tip can also help guide the reader’s eye.

Engage Strategically Before and After You Post

Posting your content is just the beginning. The real magic happens in the community engagement you do around your content.

Warm Up the Audience Before You Post

Spend 15-20 minutes before you post leaving thoughtful comments on other people's posts in your feed, especially industry leaders or potential clients. Don't just say "Great post!" Add to the conversation with a question or a follow-up point. This puts you on their radar and starts building reciprocity before your content even goes live.

Respond to Every Single Comment

When someone takes the time to comment on your post, you must respond. It shows you're committed to the discussion and encourages more people to join in. A good response often includes asking a follow-up question to keep the conversation going, further boosting your post's reach.

Tag People Strategically, Not Spammily

Tagging relevant people in your post can give it a nice initial boost, but do it with care. Only tag someone if:

1. They are mentioned directly in the post.
2. You are quoting them or reacting to one of their ideas.
3. You genuinely believe they can add significant value to the discussion.

Tagging 20 random people is spam. Tagging 1-2 key people who are directly related to the content is smart engagement.

Final Thoughts

Boosting your LinkedIn views comes down to a sustainable system: create high-value, conversation-starting content in easy-to-read formats, engage meaningfully with your community, and stay consistent. By focusing on your reader and giving more than you take, you can turn the algorithm from a mysterious gatekeeper into your content’s biggest advocate.

Achieving consistency is definitely the hardest part of any content strategy, which is why we built our visual calendar in Postbase. It allows our team to see everything we have planned across all profiles in one clean view, making it easy to schedule posts in advance and double down on the content formats that we know are driving results, without feeling overwhelmed.

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