How to Get More Views on a Facebook Business Page

If you feel like your Facebook page content is going unseen, you aren't imagining things. Organic reach is tighter than ever, but getting more views is far from impossible. This article breaks down the practical steps you can take today to reach a wider audience, drive engagement, and build a meaningful presence on the platform.

First Things First: Nail the Basics

Before diving into complex content strategies, make sure your page is set up for success. The Facebook algorithm prefers complete, credible pages, and a professional-looking page builds trust with human visitors. A quick tune-up can make a surprising difference.

Optimize Your Page Profile for Discovery

Think of your Facebook page as your digital storefront. You want it to be inviting, informative, and easy to find.

• Complete Every Section: Don't skip the "About Us" section. Fill out your location, hours, website, and a descriptive summary. The keywords you use in your description can help people discover you through search both on and off Facebook.
• High-Quality Profile &, Cover Photos: Your profile picture should be a clear logo or professional headshot. Use the cover photo to showcase your brand's personality, a current promotion, or a team photo. Keep these images clean, high-resolution, and mobile-friendly.
• Claim Your Custom URL: Instead of the default URL with a string of numbers, create a custom "vanity" URL (e.g., `facebook.com/YourBusinessName`). It’s professional, easier to remember, and simpler to share on business cards or other marketing materials.

Understand Who You're Talking To

You can't get more views if you don't know who you're trying to reach. Creating content for "everyone" is a fast track to engaging no one. Take a moment to look at your existing audience data.

In your Meta Business Suite, navigate to the Insights tab. Here, you’ll find valuable demographic information about your current followers: their age, gender, location, and even their peak active times on the platform. Use this information not as a rigid rulebook, but as a guidepost. If you see that your audience is primarily active at 7 PM, schedule your best content for that time. If they're mostly in a specific city, consider creating content that resonates with local events or culture.

The Heart of the Matter: Your Content Strategy

Your content is the engine of your Facebook page. A solid, viewer-focused strategy is what separates pages that grow from those that stagnate.

Go All-In on Video Content

There's no way around it: Facebook today is a video-first platform. From short, snappy Reels to in-depth Live streams, video content is rewarded with higher organic reach and engagement than almost any other format. If you’re not creating video, you’re leaving views on the table.

• Embrace Reels: Meta is pushing Reels hard to compete with TikTok, meaning your organic reach is often significantly higher with Reels than with standard feed posts. Keep Reels short (15-60 seconds), use trending audio when appropriate, and focus on providing one clear tip, laugh, or insight.
• Go Live: Facebook Live videos are powerful because they create a sense of urgency and direct connection. When you go live, your followers receive a notification. Host a Q&,A session, give a behind-the-scenes tour, interview a guest, or demo a new product.
• Don't Forget Captions: A study by Facebook found that 85% of users watch videos with the sound off. Adding on-screen text or captions makes your video accessible to everyone, whether they're in a quiet office or a loud public space.

Create Share-Worthy, Engaging Content

Views often skyrocket when people share your posts with their own networks. But what makes someone hit the share button? It’s content that provides genuine value, something that makes them feel smart, understood, or entertained.

The "Value-First" Framework

Aim for every post to accomplish one of these three goals:

1. Educate: Teach your audience something useful. A fitness coach could share a Reel demonstrating "3 Kettlebell exercises for a stronger back." A financial advisor could share a post on "Common money mistakes to avoid in your 30s."
2. Entertain: Make them laugh or smile. This is where creating relatable memes, funny GIFs, or lighthearted team videos comes in. Entertainment builds a positive association with your brand.
3. Inspire: Share customer success stories, motivational quotes that align with your brand's mission, or a behind-the-scenes look at overcoming a business challenge.

Notice that "sell" isn't on that list. While sales are the ultimate goal, direct promotional posts should be the minority. Lead with value, and the interest will follow.

Spark Conversations with Questions and Polls

Simple interactive posts are an easy win. The algorithm sees people commenting and voting, which signals that your content is interesting. This, in turn, boosts its reach to an even wider audience. Try simple questions like:

• "Which one are you choosing for vacation? Beach or mountains?"
• "What sold you on our product? Was it A) The design, B) The rave reviews, or C) The features?"
• "What is the No. 1 challenge you're facing with [your industry topic] right now?"

Consistency is Your Best Friend

Posting sporadically is one of the quickest ways to kill your reach. The algorithm favors pages that are consistently active. More importantly, a consistent schedule gets your audience used to seeing you and builds anticipation for your content.

You don't need to post multiple times a day. For most small businesses, posting 3-5 times a week with high-quality content is a great goal. The key is to find a schedule that is sustainable for you. Using a content calendar to plan your posts a week or two ahead can be a huge help in staying organized and avoiding the "what do I post today?" scramble.

Boost Your Reach Beyond Your Followers

Getting views from your existing followers is great, but true growth comes from reaching new people. Here's how to extend your reach into new corners of Facebook.

Tap into the Power of Facebook Groups

Relevant Facebook Groups are treasure troves of potential customers and fans. The strategy here is not to join groups and spam them with links to your page. Instead, become a valuable member of the community.

Find groups where your ideal customer hangs out. Participate in discussions, answer questions, and offer genuine help or advice. When it feels natural and appropriate (and is allowed by group rules), you can share a link to a relevant blog post or video from your page that helps solve a problem being discussed. You'll be seen as an authority, and people will naturally check out your page.

Build a Community Through Engagement

Facebook isn't a billboard, it's a two-way street. When someone takes the time to leave a comment on your post, you have a golden opportunity. Responding to comments isn't just good manners - it’s good for the algorithm.

More comments on a post tell Facebook that your content is sparking conversation. Your response adds to that total and often encourages the original commenter to reply again. Aim to respond to every comment, even if it's just with a simple thank you or a friendly emoji.

Think Strategically About Paid Promotion

You don't need a huge ads budget to get more views. When you have an organic post that's already performing well - getting more likes, comments, and shares than usual - it’s telling you that the content is resonating.

This is the perfect time to use the "Boost Post" button. Put just $10 or $20 behind it for a few days, targeting an audience similar to your current followers. This small investment can amplify your results and push a winning post in front of thousands of new people who are likely to enjoy it.

Analyze and Adapt: Let Data Guide You

Trying to grow on Facebook without looking at your analytics is like driving with your eyes closed. Your Page Insights have all the clues you need to make smarter content decisions.

Get Familiar with Your Facebook Insights

Regularly check these key metrics in your Insights tab:

• Reach: The number of unique people who saw your post. Note which types of posts get the widest reach. Are they videos? Photos? Text posts?
• Engagement: Likes, comments, shares, and clicks. A post with high engagement but low reach might suggest that while the content resonates deeply, it didn't get pushed out to enough people.
• Top Performing Posts: Facebook shows you a list of your best posts. Look for patterns. Is there a common theme, format, or topic?

Don't Be Afraid to A/B Test

Run simple tests to figure out what works for your specific audience. One week, post a tutorial as a text-and-image guide. The next week, try a similar tutorial but as a short Reel. Compare the performance. You can test almost anything: different types of headlines, questions, visuals, and calls-to-action. Over time, you'll gather valuable data that helps refine your content strategy.

Rinse and Repeat What Works

The simplest advice is often the most powerful: Find what works, and do more of it. If your audience responds really well to behind-the-scenes content, prioritize creating more. If a certain pillar of your "Educate, Entertain, Inspire" framework consistently gets the most views and shares, lean into it. Let your audience tell you what they want to see more of, and listen closely.

Final Thoughts

Getting more views on your Facebook Business Page isn't about finding a single secret hack. It's about a consistent, thoughtful approach that combines optimized fundamentals, a value-first content strategy, genuine community engagement, and a willingness to learn from your data.

Consistently creating and scheduling high-quality content, especially with the demand for short-form video, can feel overwhelming. Having managed social for years ourselves, we actually built Postbase to make that entire process feel manageable. Our visual calendar makes planning your posts dead simple, and since we designed it for how social media works today, scheduling Reels and other videos across platforms is seamless and reliable. It’s all about helping you spend less time wrestling with tools and more time creating content that connects.