How to Get More Page Likes on Facebook

Getting more Likes on your Facebook Page is about more than just a number, it's about building a dedicated audience that cares about your brand. A bigger, engaged following means greater reach, more authority, and a stronger community around your products or services. This article covers practical, actionable strategies you can start using today to grow your Facebook Page with high-quality, relevant followers.

Start with a Strong Foundation: Optimize Your Page

Before you spend any time or money trying to drive traffic to your Facebook Page, you need to make sure it’s a place people will actually want to connect with. An incomplete or unprofessional-looking page can turn potential followers away. Think of your Page as your brand's digital storefront, it needs to be clean, informative, and inviting.

Lock in Your Essentials

First impressions matter. Spend ten minutes checking these off your list. They’re small details that add up to a professional and trustworthy presence.

• Profile Picture &, Cover Photo: Use a high-resolution logo for your profile picture that's easily recognizable even as a small thumbnail. Your cover photo is a larger piece of real estate - use it to showcase your products, your team, or an upcoming promotion. A great cover photo can communicate your brand’s personality instantly.
• Username / Custom URL: Instead of a random string of numbers, claim a custom vanity URL (e.g., facebook.com/YourBrandName). This looks professional and makes it much easier for people to find and remember your Page.
• About Section: Fill out every relevant field in your "About" section. Tell people what your brand is about, what you offer, and how they can find you. This information not only helps customers but also gives Facebook’s algorithm more context about your Page, helping it show up in relevant searches.
• Call-to-Action (CTA) Button: Facebook provides a selection of CTA buttons for your Page, like "Shop Now," "Sign Up," "Contact Us," or "Book Now." Choose the one that best aligns with your business goals. This gives visitors a direct and immediate action to take.

Pin a Top-Performing Post

Think about what you want people to see the second they land on your Page. Do you have a post that got amazing engagement? A fantastic customer testimonial video? A post announcing your most popular product? Pin it to the top of your Page's feed. This acts as a "greatest hit" and can quickly convince a new visitor that your content is worth following.

Expand Your Reach: Promote Your Page Everywhere

Don't just expect people to find you on Facebook. Your best potential followers are often already interacting with your brand on other channels. You just need to make it easy for them to connect with you on Facebook, too.

Your Website or Blog

Your website is prime real estate for promoting your Facebook Page. Anyone visiting it is already interested in what you do. Here are a couple of straightforward ways to convert that traffic into Facebook followers:

• Social Media Icons: Add social follow icons (including one for Facebook) to the header, footer, or sidebar of your website. Make them easily visible but not intrusive.
• Use a Page Plugin: Facebook offers a Page Plugin you can embed directly on your site. This allows visitors to see your recent posts and Like your Page without ever leaving your website. It’s an effective, low-friction way to gain followers.

Your Email Marketing

Your email subscribers are some of your most loyal customers. They’ve already given you permission to contact them directly. Add a link to your Facebook Page in your email signature and in the footer of every newsletter or marketing blast. You can also occasionally run a small feature in a newsletter specifically encouraging people to follow you on Facebook for exclusive content or updates.

Your Other Social Profiles

If you have an audience on Instagram, X, LinkedIn, or TikTok, let them know you’re on Facebook! Every platform has a different vibe and attracts a varied audience. Mention your Facebook Page in your bio on other platforms, and periodically create posts that direct people to follow you there for different types of content. For example, you might post short-form videos on TikTok but run in-depth Q&A sessions or share community news on Facebook.

Tap Into Your Existing Connections

One of the easiest ways to get your first wave of Page Likes is by leveraging the connections you already have. This is low-hanging fruit and a great way to build initial momentum.

Invite Your Friends

When you first create a business Page, Facebook will prompt you to invite your personal friends to like it. While you might not want to invite everyone on your list, absolutely go through and invite friends, family, and professional colleagues who you think would genuinely support your business. An early boost in likes sends positive signals to the algorithm.

Invite People Who Engage with Your Posts

This is an often-overlooked goldmine. When someone who doesn't already follow your Page reacts (likes, loves, etc.) to one of your posts, you can invite them to become a follower. Simply click on the list of reactions to a post, and you'll see an "Invite" button next to the name of each person who has engaged but isn't a follower yet. These people have already shown an interest in your content, making them highly likely to accept your invitation.

Create High-Value, Shareable Content

The single most powerful way to organically grow your Facebook Page is by posting content people truly value. When people find your content useful, entertaining, or inspiring, they share it - exposing your Page to their network of friends and bringing new potential followers to your doorstep. "Going viral" isn't a strategy, but creating consistently valuable content is.

Give More Than You Take

Stop thinking of your Page as just an advertising channel. If every post is a sales pitch, people will tune out. Follow the 80/20 rule: 80% of your content should be helpful, educational, or entertaining for your audience, while only 20% should be directly promotional.

• Example for a restaurant: Share a recipe for a popular sauce, a video showing how to properly chop an onion, or a poll asking people about their favorite comfort food. That’s value. The occasional post announcing a happy hour special will then be much better received.
• Example for a B2B Company: Share articles about industry trends, quick tips on how to use a specific software, or insights from a recent conference. This builds your authority and makes you a go-to resource.

Use Video, Especially Reels

Video content dominates Facebook right now. The algorithm heavily favors it, especially short-form vertical video like Facebook Reels. Reels are designed for discovery, meaning they are frequently shown to people who don't already follow you. This is a tremendous opportunity to reach new audiences. Create simple behind-the-scenes clips, quick tutorials, product demonstrations, or fun, trending videos related to your niche. You don't need a professional production studio, a smartphone and good lighting are often all you need to get started.

Be Human and Authentic

People connect with other people, not with faceless brands. Showcase the human side of your business. Post photos of your team, celebrate milestones, share behind-the-scenes stories, and respond to comments personally. When your audience feels like they know the people behind the brand, they're much more likely to develop real loyalty and feel like part of a community.

Engage in Niche Communities (The Smart Way)

Find Facebook Groups related to your industry or the interests of your target audience. But don't just jump in and start spamming links to your page. That’s a fast track to getting banned. Instead, join the conversation authentically. Answer questions, offer genuine advice, and participate in discussions. Become a trusted and helpful member of that community. Once you've established yourself as a valuable contributor, people will naturally become curious about you and will check out your personal profile, where you should have a link to your Business Page in your bio. This is a slower, relationship-based strategy, but it brings in highly engaged and relevant followers.

Run Strategic Facebook "Page Likes" Campaigns

While organic growth is the primary goal, a well-run, targeted Facebook Ads campaign can give your Page a significant boost. The "Page Likes" ad objective is specifically designed for this purpose.

However, the goal isn't just to get cheap likes from anywhere. It's to find people who will actually become engaged customers. Use Facebook's detailed targeting options to your advantage:

• Location: Target users in the cities, states, or countries where you do business.
• Demographics: Filter by age, gender, language, and more.
• Interests: This is powerful. Target users based on the pages they've liked, their hobbies, and their interests related to your business. If you sell hiking gear, target people interested in hiking, camping, and outdoor brands.
• Lookalike Audiences: You can upload a list of your existing customers, and Facebook will find new users with similar characteristics. This is one of the most effective ways to find high-quality new followers.

Start with a small daily budget and a compelling ad (a great image or video works best) that clearly communicates your brand's value. Test different ad graphics and audiences to see what brings in the most effective and affordable likes.

Final Thoughts

Boosting your Facebook Page Likes is a blend of smart setup, consistent effort, and genuine community building. Focus on optimizing your Page, creating content that serves your audience well, and strategically promoting your presence on and off the platform. This approach attracts followers who aren't just a number - they're potential customers and advocates for your brand.

Putting these strategies into practice demands consistency, and a solid content plan is a huge part of staying on track. At Postbase, we built our visual calendar to make planning and scheduling your content simple. It allows you to see everything at a glance, drag and drop posts to adjust your schedule, and ensure you're publishing great content regularly without feeling overwhelmed.