How to Get More Comments on TikTok Videos

Getting your viewers to stop scrolling and actually leave a comment on your TikTok video can feel like a huge challenge. You're creating great content, but the comment section is silent. Let's change that. This guide breaks down the concrete, actionable strategies you can use to spark conversations, build a community, and get the algorithm to notice your videos by boosting your comments.

Why More Comments on TikTok Are a Game-Changer

Before we get into the “how,” let’s quickly touch on the “why.” Comments aren't just for your ego, they send a powerful signal to the TikTok algorithm that your video is valuable and engaging. When people comment, they spend more time on your video, often re-watching it to catch details or reading what others have said. This increased watch time and interaction tell TikTok to push your content out to more For You pages.

Beyond the algorithm, comments are the foundation of community. They turn passive viewers into active participants who feel connected to you and your brand. That connection is what builds a loyal following that shows up for you long-term.

Content Strategies That Naturally Invite Comments

The easiest way to get more comments is to create content that feels incomplete without them. Your video should be the start of a conversation, not the end of one. Here’s how to do it.

1. Ask Specific, Open-Ended Questions

This sounds simple, but the key is in the execution. Avoid generic questions like, “What do you think?” Instead, ask something that prompts a thoughtful or personal response. The easier it is for someone to answer, the more likely they will.

• Broad: “Do you like my outfit?”
• Specific: “Which accessory would you add to this outfit? Tell me in the comments!”

• Broad: “Thoughts on this recipe?”
• Specific: “What's the one ingredient you think is missing from my chocolate chip cookies?”

Specific questions give people a clear direction and encourage more than just a one-word answer. Make your question a natural part of the video, either verbally or as on-screen text, so it feels integrated, not forced.

2. Create an Information Gap or Cliffhanger

Humans have a natural desire for closure. You can use this psychological quirk to your advantage. Create content that intentionally leaves something out, forcing viewers to ask for more information in the comments.

• Storytelling Videos: End your story right before the most exciting part. The classic “And you won’t believe what happened next... comment for Part 2!” is a powerful hook for a reason.
• Tutorials and How-Tos: Film a video about a common problem in your niche but only share two of your three solutions. Say, “My third tip is the most important one - ask me for it in the comments if you’re interested!”
• Lists and Rankings: Create a "Top 5" list but only reveal numbers 5 through 2. Tell viewers to comment if they want to know your #1 pick.

This tactic not only boosts comments but can also give you a built-in idea for your next video, especially if you create a Part 2.

3. Spark a Friendly Debate

Taking a stance on a mildly controversial topic within your niche is a guaranteed way to get people talking. This is about creating a spirited discussion, not starting an angry argument. The "unpopular opinion" format is perfect for this.

• Food Niche: “Unpopular opinion: Pineapple absolutely belongs on pizza. Defend your position in the comments.”
• Marketing Niche: “Hot take: Building a personal brand is more important than having a perfect website. I said what I said. Discuss.”
• Fitness Niche: “I think cardio is overrated for fat loss compared to strength training. Why do you agree or disagree?”

When you take a clear position, viewers feel compelled to share their own, whether they agree with you or not. The key is to keep the topic light and grounded in your area of expertise.

Mastering the Art of Community Management

What you do after you post is just as important as the video itself. An engaging comment section is nurtured, it doesn't just happen on its own.

1. Reply to as Many Comments as You Can (Especially Early On!)

When your video first goes live, TikTok is testing it with a small audience. Early engagement - likes, shares, and especially comments - is a signal to push it further. Make a point to be active in the comments for the first hour after posting.

But don't just "like" their comment. Write a genuine reply. Ask a follow-up question to keep the conversation going. People are more likely to comment on your future videos if they know you actually read and respond to them. It shows you value their input and helps build that all-important community feel.

For example, if someone says, “I love this idea!” don’t just say “Thanks!” Ask them, “Great! What’s one way you think you could use it?”

2. Use Video Replies to Make Your Audience the Star

Have you seen videos that start with a little sticker showing another user's comment? That’s a video reply. This is one of the most powerful tools for comment growth on TikTok. When a viewer leaves a thoughtful question or an interesting take, you can turn their comment into an entirely new video.

This strategy does two things:

1. It makes the original commenter feel incredibly seen and valued, turning them into a superfan.
2. It signals to everyone else watching that you pay attention to your comments, incentivizing them to leave their own high-quality comments in the hope that you’ll feature them next.

3. Pin a Strategic Comment

You can pin one comment to the very top of your comment section. Don't let this feature go to waste! Use it strategically.

• Pin a Great Question: If a viewer asks a question you want everyone to answer, pin it. This can act as a secondary prompt for engagement.
• Pin a Funny or Relatable Comment: This reinforces the tone of your community and sets a positive vibe for new viewers.
• Pin Your Own Comment: Use this to add extra context to your video, ask a follow-up question, or add a direct call-to-action that you forgot to include in the video itself.

Use TikTok Features For Direct Engagement

Use Question and Poll Stickers

Stickers are visual cues that scream “Interact with me!” Place a poll or question sticker in your videos, especially in Stories. These stickers have a low barrier to entry - it’s much easier to tap a poll option than to type out a full comment. While not a direct comment, it’s a form of engagement that still provides value. You can use insights from polls to inform future content ideas that you know your audience will want to talk about.

Use Captions to Drive Conversation

Your video's caption is prime real estate for a call to action. While your video is playing, many users are reading the caption. After an engaging first sentence that pulls them in, use the remaining space to ask your question.

An effective caption formula is: [Hook] + [Brief Context] + [Call-to-Comment].

Example: "I can't believe this marketing hack still works. 🤯 I used it to boost my client's leads by 30% last week. What's the one overlooked marketing tactic you swear by? Drop it below!"

Final Thoughts

Driving comments on TikTok is a mix of art and science. It’s about creating content that sparks curiosity and debate, while also actively managing and participating in the community you're building. Use these strategies as a playbook: ask better questions, reply strategically, and lean into TikTok’s features to make your comment section a lively, engaging place.

Once those comments start rolling in, managing them across different platforms can feel overwhelming. We built Postbase to solve this chaos. Our unified inbox brings all your TikTok comments, DMs, and mentions into one place, so you can reply thoughtfully and keep conversations going without juggling apps. When you can stop worrying about missing messages and start focusing on genuine engagement, building that loyal community becomes a whole lot easier.

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