How to Get Money from Threads

You can absolutely make money on Threads, even without a formal monetization button built into the app yet. This guide breaks down the actionable strategies professional creators and brands are using right now to turn their presence on the platform into a real source of income. We'll cover everything from getting brand deals to selling your own products, all by building a community on Threads.

First Things First: You Can't Monetize an Empty Room

Before you can earn a single dollar, you need to build a small, engaged community. Money follows attention, and attention follows value. Don't worry about having tens of thousands of followers, even a dedicated audience of a few hundred can be profitable if you approach it correctly. The key is to stop thinking about followers as numbers and start thinking of them as people.

Find Your Niche and Stick to It

The single biggest mistake new creators make is trying to be everything to everyone. The accounts that grow and monetize effectively have a clear focus. Are you the go-to person for gluten-free baking? The friend who gives no-nonsense personal finance tips? The funny artist who shares comic strips about daily life?

Being specific gives people a reason to follow you. It also tells potential brand partners exactly who your audience is. Pick a topic you're passionate about and can talk about endlessly. Your vibe will attract your tribe, and more importantly, your customers.

• Instead of "food," try: 30-minute vegan weeknight meals.
• Instead of "travel," try: Budget-friendly weekend trips for solo female travelers.
• Instead of "fitness," try: At-home workouts for busy parents.

Optimize Your Profile for Business

Your Threads profile is your business card. You have mere seconds to convince a visitor to follow you and check out what you offer. Make it count.

• Profile Picture: Use a clear, high-quality headshot or a clean logo. People connect with faces.
• Bio: Clearly state who you are and what value you provide. Don't be vague. Example: "Helping you start and grow your freelance business with practical tips. ☕"
• The Link in Bio: This is the most valuable piece of real estate on your entire profile. It's the primary way to drive your audience off of Threads and toward your money-making channels. Use a service like Linktree, Beacons, or a custom landing page on your website to host multiple links (to your shop, affiliate partners, YouTube, etc.).

The Four Big Ways to Make Money on Threads Right Now

Okay, you've started building a focused audience that trusts you. Now it's time to create income streams. All of the following methods work by using your Threads content to direct your audience to a place where a transaction can happen. Your content builds trust, your link in bio converts it.

1. Affiliate Marketing: Recommend Products You Love

Affiliate marketing is simply earning a commission by promoting another company's products. You share a unique link, and if someone clicks it and makes a purchase, you get a cut of the sale at no extra cost to them. It's one of the easiest ways for new creators to start earning.

How to Get Started with Affiliate Marketing on Threads:

1. Join Affiliate Programs: The biggest and easiest one to start with is Amazon Associates. Pretty much anything on Amazon can be an affiliate link. Other popular networks include ShareASale, CJ Affiliate, and directly checking the websites of brands you love (they often have a "partner" or "affiliate" link in the footer).
2. Choose Products Your Audience Genuinely Needs: If you talk about home decor, recommend your favorite rugs and light fixtures. If you're a tech reviewer, share links to the gear you use daily. Authenticity is everything. Promoting random junk will destroy the trust you've built.
3. Promote Your Links Authentically: Don't just dump links. Weave them into valuable content.
   • Example Post: "I finally perfected my morning cold brew setup. The grinder is super quiet and the airtight pitcher keeps it fresh for days. Seriously a game-changer for my productivity! I linked both in my bio if you want to check them out. #coffeelover #wfh"
4. Always Disclose: You legally and ethically must disclose that your links are affiliates. A simple "#ad," "#affiliate," or "#sponsored" does the job. Putting "(Affiliate links in bio)" on your profile is also good practice.

2. Brand Sponsorships and Partnerships

This is when a brand pays you directly to create content featuring their product or service. Brands want to tap into your audience and borrow your credibility. Rates can range from free products (for smaller accounts) to hundreds or thousands of dollars for a single post or series.

How to Land Brand Deals on Threads:

• Build a Strong Portfolio (Show, Don't Tell): Brands will look at your existing content to see if your style and audience align with their own. Consistently post high-quality photos, witty commentary, and engage with your community. This is your resume.
• Create a Media Kit: A media kit is a one-page document (usually a PDF) that summarizes who you are, what your account is about, your audience demographics (if you know them), and follower counts. Most importantly, it should include your contact information.
• Pitch to Brands You Love: Don't wait for brands to find you! Make a list of 10-20 brands that would be a perfect fit for your audience. Find the email for their marketing or PR department (look on their website or LinkedIn) and send a short, personalized pitch. Introduce yourself, explain why you love their product and how a partnership would benefit them specifically.
• Join Creator Marketplaces: Platforms like Fohr, Aspire, and Mavrck connect brands with creators for campaigns. Sign up and build a profile to get on brands' radar.

3. Selling Your Own Products or Services

Why earn a commission when you can keep 100% of the profit? Using Threads to promote your own offerings is the ultimate goal for many entrepreneurs and creators. Your content becomes the marketing for your business.

Ideas for What to Sell:

• Digital Products: These are amazing because you create them once and can sell them infinitely with no inventory cost.
  • Ebooks: A collection of your best recipes, a guide to budget travel.
  • Templates: Canva templates for other creators, budgeting spreadsheets.
  • Courses: A video course teaching a skill you've mastered.
  • Presets: Lightroom presets for photographers.
• Physical Products:
  • Merch: T-shirts, mugs, or hats with your logos or catchphrases.
  • Handmade Goods: Art prints, pottery, jewelry, custom clothing.
  • Dropshipping: Sell products without holding any inventory.
• Services:
  • Coaching / Consulting: Business coaching, life coaching, fitness training.
  • Freelance Services: Use Threads to show you're a top-notch writer, graphic designer, or photographer to find clients.

Use your threads to share success stories from clients, show behind-the-scenes footage of you creating your product, and talk about the problems your product solves. Every post should provide value first, gently reminding people that you have a solution they can buy in your bio link.

4. Grow Other Channels You Can Monetize

Threads can also be a powerful engine to fuel your growth on other platforms that have more direct monetization features already built-in, like YouTube or a personal blog. Think of Threads as your home base for quick, timely conversations that lead people to your long-form, money-making content.

Actionable Cross-Platform Strategies:

• Drive Traffic to Your Blog: Write an in-depth blog post and use Threads to tease the most interesting parts.
  • Example Post: "Just published my list of the 5 most overlooked tools for new homeowners. One of them costs less than $20 and has saved me from two potential disasters. Want to know what it is? Full scoop on the blog - link in bio!"
  Your blog can be monetized with display ads (like Mediavine or AdThrive), affiliate links, and sponsored posts.
• Funnel Viewers to Your YouTube Channel:
  • Example Post: "My new YouTube video just dropped! I'm taking you on a full tour of my A-frame cabin build and sharing the total budget spreadsheet. It's a really in-depth look. Check it out via the link in my bio!"
  YouTube monetizes through the YouTube Partner Program (ad revenue) once you meet the requirements for subscribers and watch hours.
• Build Your Email List: An email list is the only audience you truly own. Use Threads to give people a compelling reason to subscribe. Offer a free digital download (a checklist, a guide, a template) in exchange for their email address.
  • Example Post: "Want my 'Viral Video Checklist'? It's the exact framework I use before posting a Reel or a short. I'm giving it away for free to everyone on my email list. Sub link is in my bio!"

Final Thoughts

Making money from Threads isn't about some secret hack or waiting for a "monetization" button to appear. It's about consistently providing value to a specific audience and building trust, then guiding that audience to the places where they can support you through affiliate links, sponsored content, or buying your own products and services.

Building a brand across multiple platforms requires careful planning and a lot of content. As our own brand grew, we found ourselves wasting hours just juggling apps. That's why we built Postbase. It allows us to manage all our socials, including Threads, from a single, clean visual calendar. Planning visually helps us spot gaps in our schedule and maintain a consistent voice, which is what gives us more time to focus on creating and connecting with our community.