How to Get Followers on Threads

Growing your audience on Threads doesn't require a secret formula or a massive advertising budget, it's about being human, providing value, and showing up consistently. This guide provides a straightforward roadmap with actionable strategies you can start using today to attract genuine, engaged followers who actually care about what you have to say.

Optimize Your Profile for Maximum Impact

Your profile is the first impression you make on a potential follower. It needs to tell them exactly who you are, what you’re about, and why they should hit that "Follow" button in just a few seconds. Don't overlook these fundamentals.

Your Bio Isn't Just an Afterthought

Your Threads bio is pulled directly from your Instagram profile, but that doesn't mean you should set it and forget it. A great bio clearly communicates your value proposition. Ask yourself: What's in it for them?

• Be Specific: Instead of "Marketing Expert," try "Helping small brands tell better stories on social."
• Use Keywords: Think about what words someone might search for to find an account like yours. If you're a photographer, include words like "photographer," "portraits," or your city.
• Include a Call to Action (via your link): Your one link is prime real estate. Make sure it points to something valuable, like your newsletter, portfolio, or latest product.

Treat your bio like a mini-elevator pitch. It should be clear, concise, and focused on the value you offer to a follower.

Keep Your Profile Picture Consistent

Your profile picture is your visual signature across the platform. For personal brands, a clear, high-quality headshot works best. For businesses, your logo is the obvious choice. The most important thing is consistency. Use the same profile picture on Threads that you use on Instagram and other social platforms. This helps with brand recognition and makes it easier for people who already know you to find and follow you.

Create Content That People Genuinely Want to Follow

Content is the heart of Threads. Without content that resonates, even the most optimized profile won't earn you followers. Your goal is to become a "must-follow" account in your niche by consistently creating threads that educate, entertain, or inspire your target audience.

Find Your Niche and Own It

You can't be everything to everyone. The fastest way to grow is to become known for one thing. Are you the go-to person for easy vegan recipes? Daily productivity tips? Brutally honest startup advice? Pick a lane and stay in it.

Consistency in your topic builds authority and trust. When people know what to expect from you, they are far more likely to follow because they want more of that specific value. Jumping between unrelated topics confuses potential followers and dilutes your message.

Structure Your Threads for Readability and Impact

Threads is primarily a text-based platform, so format matters. No one wants to read a giant, intimidating wall of text. Break up your ideas to make them easy to digest.

• Use a Strong Hook: The first line of your thread is the most important. It needs to grab attention and make someone want to read the rest. Start with a bold claim, an unexpected question, or a relatable problem.
  Example: "99% of social media advice is useless. Here's the 1% that actually works:"
• Leverage Lists and Bullets: Numbered lists or bullet points are incredibly easy to skim and process. They turn a messy paragraph into a clear, value-packed takeaway.
• Ask Engaging Questions: Don't just talk at your audience, talk with them. Ending your thread with a simple, open-ended question is one of the best ways to kickstart a conversation in the replies.
  Example: "What's one piece of advice you'd give to your younger self?"

Mix Up Your Content Formats

While Threads is text-first, it supports other media. Mixing up your formats keeps your feed interesting and appeals to different preferences.

• Classic Text Threads: The bread and butter of the platform. Perfect for sharing stories, tutorials, and quick thoughts.
• Polls: A newer feature, polls are an incredibly low-friction way to generate engagement. Ask simple questions related to your niche.
• Photo &, GIFs: A relevant image, meme, or GIF can add personality and context to your words, helping your post stand out in the feed.
• Video: While not a video-first platform like TikTok or Reels, short, simple videos can work well. Think quick behind-the-scenes clips or a direct-to-camera message.

Engagement Is Your Growth Engine

Threads is built for conversation. If you just post content and log off, you're missing the single biggest opportunity for growth. Engaging with others puts you directly in front of new, relevant audiences who are already active on the platform.

Become a Proactive Commenter

This is arguably the most effective growth strategy on Threads. Don't wait for people to find you, go find them.

1. Identify 5-10 larger accounts in your niche or a related niche.
2. Turn on notifications for their new posts.
3. Be one of the first to leave a thoughtful, insightful, or witty reply whenever they post.

A great comment adds to the conversation. It's not just "Great post!" or "I agree." A good comment offers a new perspective, shares a related experience, or asks an intelligent follow-up question. Your reply will be seen by everyone who reads that thread, making it a powerful discovery tool for your own profile.

Reply to Every Single Comment on Your Threads

When someone takes the time to comment on your post, acknowledge them. Liking their comment is good, but replying is even better. This simple act builds a strong sense of community. It shows you're listening and makes people more likely to engage with your content in the future. The Threads algorithm also tends to favor posts with active, back-and-forth conversations in the replies.

Use Reposts and Quotes Thoughtfully

Reposting or quoting another user’s thread is a great way to provide value to your audience without having to create something from scratch. It also builds relationships with other creators in your space. When you quote a thread, don’t just hit the button - add your own two cents. Share why you found the post valuable or offer a complementary thought. This adds your unique perspective and gives your followers more context.

Leverage Your Other Platforms

Your journey to gain Threads followers shouldn't start from zero. You likely have an audience somewhere else - even if it's small. Guide that existing audience to your new Threads profile.

Your Instagram Audience Is Low-Hanging Fruit

Since Threads is tied to Instagram, this is your most powerful lever. Your Instagram followers are already primed to follow you on Threads, you just need to remind them.

• Use the "Share to Story" Feature: Threads has a built-in button to share any thread directly to your Instagram Story. Do this with your best, most engaging threads to give your Instagram followers a taste of the content you're creating.
• Announce it in your Feed: Create a simple Instagram post or Reel announcing that you're active on Threads and telling people what kind of content they can expect there.
• Add it to Your Highlights: Create an Instagram Story Highlight dedicated to Threads, where you save your best-shared threads for new profile visitors to see.

Cross-Post Your Best Content

Don't be afraid to take a screenshot of a great thread and share it on other platforms like X, LinkedIn, or even Facebook. Add a simple caption like, "Just shared some thoughts on [topic] over on Threads. Come join the conversation!" This not only provides content for your other channels but also acts as a continuous advertisement for your Threads account.

Find Your Rhythm with Consistency

Growth on any social platform is a marathon, not a sprint. Consistency is what separates accounts that fizzle out from those that achieve steady, long-term growth.

Find a Sustainable Posting Cadence

You don't need to post 10 times a day to grow. In fact, that can lead to burnout and low-quality content. It’s better to post one high-value thread per day than five mediocre ones. Look at your schedule and decide on a realistic frequency. Whether it’s 3 times a week or 3 times a day, the key is to stick to it. This trains your audience to know when to expect new content from you.

Post When Your Audience is Active

While Threads doesn't have robust native analytics yet, you can get a good feel for your peak times through observation. Pay attention to when your posts get the most initial engagement (likes and replies) within the first hour. Is it in the morning? During lunchtime? Late evening? Experiment with posting at different times and track the results. Once you find a sweet spot, try to schedule your most important content for those windows.

Final Thoughts

Growing a following on Threads comes down to a simple loop: provide clear value, spark real conversations, and make it easy for the right people to find you. Stick with these fundamentals - optimizing your profile, creating niche-specific content, engaging genuinely, and posting consistently - and you'll build an audience that is not just large, but loyal.

We know that managing a consistent content schedule and staying on top of every conversation across multiple platforms can be a huge headache. That's why we designed Postbase with a visual calendar that helps you plan your Threads content way ahead of time, right alongside your posts for Instagram, TikTok, and more. Our unified inbox also brings all your comments and DMs into one place, ensuring you never miss an opportunity to engage with your growing community.