How to Get Meta Verified on Instagram and Facebook

That little blue checkmark on Instagram and Facebook used to feel like an exclusive badge reserved for celebrities and global brands. But now, with the launch of Meta Verified, getting that symbol of authenticity is within reach for more creators and individuals. This guide breaks down exactly how you can get Meta Verified on Instagram and Facebook, walking you through the eligibility requirements, the step-by-step application process, and what you get for your subscription.

What is Meta Verified, Exactly?

Meta Verified is a paid subscription bundle that helps you establish your presence on Instagram and Facebook. In simple terms, you pay a monthly fee, prove you are who you say you are with a government-issued ID, and in return, you get a verification badge and a handful of other exclusive perks. It's designed to give creators and brands an extra layer of security and credibility.

Think of it as a premium upgrade for your personal account that boosts trust with your audience. Here's what the subscription package includes:

• A Verification Badge: The iconic blue checkmark that confirms your profile is authentic and has been verified with a government ID.
• Proactive Account Protection: Enhanced security features, including proactive monitoring for impersonation. This is a huge benefit for creators who are a target for fake accounts.
• Direct Account Support: You get access to a real human for help with common account issues. This alone can be worth the price, as anyone who has ever tried to get help from Meta knows how difficult it can be.
• Increased Visibility and Reach: Meta says subscribers may get a boost in visibility in some areas of the platform, like search, comments, and recommendations.
• Exclusive Features: You also get access to unique stickers for Stories and Reels on Instagram and Facebook, giving your content a little extra flair.

The Eligibility Checklist: Can You Get Verified?

Before you run to sign up, you need to make sure you meet Meta's requirements. This isn't an automatic approval, you have to fit the criteria first. Here’s a simple checklist to see if you qualify:

• You must be at least 18 years old.
• You need to have a public or private personal profile on Instagram or Facebook. Currently, business profiles are not eligible for this specific Meta Verified subscription bundle, though Meta is testing a separate plan for businesses.
• Your profile must have a history of recent activity, like prior posting.
• Your full name on your profile must match the name on your government-issued ID.
• Your profile picture must be a clear photo of your face.
• You need to have two-factor authentication enabled on your account.
• You must meet Meta's Terms of Use and Community Guidelines.

If you check all these boxes, you’re in a great position to apply.

How to Get Meta Verified on Instagram: A Step-by-Step Guide

Getting set up on Instagram is a quick process handled entirely within the app. Just grab your phone and your government-issued ID, and you're ready to go.

Step 1: Open Your Instagram Profile

Launch the Instagram app and navigate to your profile page by tapping your profile picture in the bottom-right corner.

Step 2: Access the Settings Menu

From your profile, tap the three horizontal lines (the "hamburger menu") in the top-right corner. This will open up the main menu.

Step 3: Go to the Meta Accounts Center

In the menu, tap on Settings and privacy. At the very top of this screen, you should see the Accounts Center. Tap on it.

Step 4: Find the 'Meta Verified' Option

Within the Accounts Center, you'll see a list of account settings. Scroll down until you see the Meta Verified option. If it's available for your account, it will be listed here. Tap on it to begin the subscription process.

Step 5: Choose Your Profile and Set Up Payment

Select the Instagram profile you want to verify. The next screen will show you the monthly price and confirm the benefits you’ll receive. Tap Subscribe and follow the prompts to set up your payment through the App Store or Google Play Store.

Step 6: Confirm and Authenticate Your Identity

Once your payment is processed, it's time to verify who you are. Meta will prompt you to:

1. Take a clear, well-lit photo of your government-issued ID (like a driver's license or passport). Make sure the picture and name are legible.
2. You may also be asked to submit a short selfie video to confirm your likeness. This helps Meta match your face to the photo on your ID.

Follow the on-screen instructions carefully. Any blurriness or unclear information can delay your application.

Step 7: Wait for Review

After you submit your information, Meta will review your application. This can take anywhere from a few minutes to a couple of days. They'll verify that your profile name and picture match your ID. Once you’re approved, the blue checkmark will appear on your profile automatically, and you’ll get a notification.

How to Get Meta Verified on Facebook: A Step-by-Step Guide

The process for Facebook is nearly identical to Instagram's since both are managed through the Meta Accounts Center. You can apply through the mobile app or on a desktop browser.

Step 1: Go to Your Facebook Settings

On the Facebook mobile app, tap the menu button (your profile picture and three lines) in the bottom-right corner. Then, tap the gear icon or scroll down to find Settings &, Privacy and tap on Settings.

Step 2: Open the Meta Accounts Center

Just like with Instagram, the Accounts Center will be at the very top of your settings menu. Tap it to continue.

Step 3: Select 'Meta Verified'

Inside the Accounts Center, look for and tap on the Meta Verified option under Account Settings.

Step 4: Select Your Profile and Confirm Subscription

Choose the Facebook profile you'd like to sign up for Meta Verified. The next screen will confirm the monthly price for the subscription. Tap Subscribe and follow the payment instructions provided.

Step 5: Verify Your Identity

Now, you’ll be prompted to complete the verification process. This involves taking a photo of your government-issued photo ID. Ensure that the name and photo on your profile align with your ID for a smooth approval.

Step 6: Wait for Confirmation

Once submitted, your application goes into review. Meta's team will check your documents and profile details. You will be notified once the process is complete, and if successful, the verification badge will appear on your Facebook profile.

Important Things to Know Before You Subscribe

Before committing to the monthly payment, there are a few extra details worth keeping in mind to make sure Meta Verified is the right move for you.

How Much Does It Cost?

The pricing for Meta Verified varies slightly depending on where you buy it. Generally, it's around $11.99/month when you purchase through a web browser and $14.99/month when you purchase through the Instagram or Facebook mobile apps (due to App Store and Google Play fees). You can also bundle both your Instagram and Facebook profiles for a discounted rate.

What Happens if You Change Your Profile Name or Picture?

This is a big one. Once you're verified, your profile name and picture are locked in to match your government ID. If you want to change your username, profile name, birthday, or profile photo, you'll have to go through the entire Meta Verified application and verification process all over again. Plan your branding accordingly before you apply.

Is Meta Verified Worth It for Creators and Marketers?

For many, the answer is a resounding yes. Here's who benefits the most:

• Aspiring Creators: The blue check instantly levels up your credibility and can help you stand out in a crowded space. It signals to brands and followers that you're the real deal.
• Small Businesses and Personal Brands: If your brand is built around you - a coach, consultant, or artist - verification builds trust and makes it harder for malicious actors to create impersonation accounts that could damage your reputation.
• Anyone Worried About Security: The proactive account monitoring and direct access to human support are invaluable safeguards against hacking and impersonation, providing peace of mind.

However, if you're just a casual user, the monthly cost may not be justifiable. The main value is tied to building and protecting a public-facing brand, so consider your own goals before subscribing.

Final Thoughts

Getting Meta Verified is a straightforward process that offers a powerful package of authenticity, security, and support for anyone serious about building their brand on Instagram or Facebook. By following the steps outlined above and meeting the eligibility requirements, you can add that layer of trust to your profile in just a couple of days.

Once you have that checkmark, building a professional and consistent presence becomes even more important. At Postbase, we built our platform to solve the chaos of modern social media management. It's a simple, reliable tool designed for how people actually create content today, especially short-form video. Our visual planner and one-click scheduling help you keep your content consistent and polished across all platforms, making sure your newly verified account always looks the part and your brand story stays strong.