How to Get Likes on Facebook

Getting more Likes on your Facebook Page is about much more than just a vanity metric, it proves your content is resonating with your audience. This guide provides actionable strategies you can start using today to create more engaging content, reach a wider audience, and turn passive scrollers into active fans. We'll cover everything from optimizing your page foundation to building an unbeatable content strategy.

Start with a Strong Foundation: Optimizing Your Facebook Page

Before you focus on individual posts, your Page itself needs to be professional, welcoming, and easy for people to find. Think of it as your digital storefront. If it’s incomplete or confusing, visitors are less likely to stick around, let alone hit the "Like" button. A few small tweaks can make a massive difference.

Nail Your Profile and Cover Photo

Your profile picture and cover photo are the first things people see. Make them count.

• For businesses: Your profile picture should almost always be your logo. This builds brand recognition instantly.
• For personal brands or creators: Use a high-quality, professional headshot where your face is clearly visible.

Your cover photo is where you have more creative freedom. Use this prime real estate to showcase your products, announce a new launch, highlight your team, or convey your brand’s personality. Since it's often viewed on mobile, make sure key elements are centered and not cropped out on smaller screens.

Complete Every Section of Your "About" Page

This is low-hanging fruit that too many people ignore. Facebook is also a search engine. When a user searches for a product or service you offer, a complete profile helps you show up. Fill out every relevant field:

• Your story and mission
• Contact information (email, phone, address if you have a physical location)
• A link to your website
• Your hours of operation

A completed profile feels trustworthy and professional, giving users more confidence to follow you.

Create a Custom Page URL

Instead of a random string of numbers, a custom URL (like `facebook.com/YourBrandName`) looks cleaner and is much easier for people to remember and share. Go to your Page settings to create a "vanity URL" for your page. It’s a small detail that enhances your credibility.

The Heart of the Matter: Creating Content People Actually Want to See

Once your page is polished, your focus shifts to the main attraction: your content. Likes are a direct result of providing value. Your followers aren't on Facebook to be sold to nonstop, they want to be entertained, educated, or inspired. Give them a reason to stop scrolling.

Focus on Value, Not Just Promotion

A good rule of thumb is the 80/20 rule. Dedicate 80% of your content to providing value - think tips, helpful information, behind-the-scenes glimpses, entertaining videos, or funny memes related to your industry. The remaining 20% can be for direct promotion, like talking about a sale or a new product.

This approach builds trust and community. When you consistently provide valuable content for free, your audience is far more receptive when you do eventually ask for a sale.

Embrace Video, Especially Reels

There's no way around it: Facebook's algorithm heavily favors video. If getting more attention is your goal, video needs to be a central part of your strategy.

• Facebook Reels: Short-form, vertical videos are the top priority. They are highly shareable and have the potential to reach non-followers, making them incredible for organic growth.
• In-Feed Native Videos: Longer videos that tell a story, offer a tutorial, or showcase a product can also perform very well.
• Facebook Live: Going live is a great way to foster real-time connection. Host a Q&A session, give a tour, or interview an expert. The spontaneous nature feels authentic and drives high engagement.

Pro Tip: Add captions to your videos. Studies show that a large portion of users watch videos on Facebook with the sound off. Captions make your content accessible to everyone and improve comprehension.

Post High-Quality Visuals

In a fast-moving feed, a stunning image can stop a user in their tracks. Never post blurry, low-resolution photos. Use crisp, clear, well-lit images and graphics. Tools like Canva make it easy to create professional-looking graphics even if you're not a designer. User-Generated Content (UGC) - photos from your happy customers - is particularly powerful because it acts as a social testament to your brand's quality.

Encourage Interaction with Questions and Polls

Sometimes, the easiest way to get engagement is to ask for it. Posting a question directly invites comments and starts a conversation.

Here are a few simple templates:

• "What's one thing you're struggling with when it comes to [your topic]?"
• "If you could only choose one, would you pick A or B? Let us know in the comments!"
• "Finishing this project has us feeling [emoji]. How's your Friday going?"

Facebook Stories and feed posts also allow for polls, which are an incredibly simple way for users to engage with just one tap. Use them to gather opinions, do market research, or just have some fun.

Show the Human Side of Your Brand

People connect with people, not logos. Showing the real faces behind your brand helps to humanize it and builds a much deeper connection with your audience. Share behind-the-scenes photos of your team, celebrate milestones, or record a quick video of your workspace. Authenticity is magnetic. Let your followers see the process, the struggles, and the personality that makes your brand unique.

Smart Execution: Mastering When and How to Post

Great content can fall flat if it's posted at the wrong time or in the wrong way. A strategic approach to your posting schedule and formatting can significantly increase your reach and engagement.

Find the Best Time to Post for Your Audience

There is no universal "best time to post on Facebook." It depends entirely on when your unique audience is most active. Luckily, Facebook makes this easy to find:

1. Go to your Facebook Page.
2. Click on "Insights" or launch Meta Business Suite.
3. Look for the audience or content tabs to see breakdowns of when your followers are online.

The data will show you the exact days and hours your audience is most active. Schedule your best content to go live during these peak times to maximize visibility from the moment you hit "Publish."

Consistency is More Important Than Frequency

You don't need to post five times a day. You do need to post consistently. Whether it's three times a week or once a day, find a rhythm you can stick with. A consistent schedule trains your audience to expect content from you and signals to the algorithm that your page is active and reliable. An active page is more likely to be shown in users' feeds.

Write a Compelling CTA (Call to Action)

Give your followers something to do after they see your post. A direct call to action tells your audience what step to take next. Don’t assume they’ll know what you want from them.

Simple CTAs include:

• "Like this post if you agree!"
• "Tag a friend who needs to see this."
• "Let us know your favorite in the comments below."
• "Click the link in our bio to shop the new collection."

Use Hashtags Sparingly and Strategically

On Facebook, less is more when it comes to hashtags. Unlike Instagram where you might use a dozen or more, on Facebook, 1-3 highly relevant hashtags work best. Use a mix of broader industry tags (#socialmediamarketing) and specific, niche tags (#graphicdesigntips) to expand your reach to people interested in those topics who may not already follow you.

Beyond the Post: Building a Thriving Community

Getting more Likes isn’t just a content game, it's a community game. Proactively engaging with other users will show your audience - and the Facebook algorithm - that you're an active participant, not just a broadcaster.

Be Responsive to Comments

When someone takes the time to comment on your post, reply! This simple action has two huge benefits. First, it makes your followers feel seen and appreciated, strengthening their connection to your brand. Second, a high volume of comments and replies on a post is a powerful engagement signal to the Facebook algorithm, which will then show your post to more people.

Promote Your Page in the Right Places

Don't assume your fans will find you on Facebook. You have to tell them where you are. Promote your Facebook Page across all of your existing marketing channels:

• Add a link to your email signature.
• Include social follow buttons on your website and blog.
• Mention your Facebook Page on your other social profiles like Instagram or X.
• Invite your email list subscribers to follow you on Facebook for exclusive content.

Run a Fun Contest or Giveaway

Running a contest is a time-tested strategy for quickly boosting engagement and Likes. The premise is simple: offer a valuable prize and ask users to like the post (and maybe tag a friend or follow your page) to enter. The prize should be something your target audience actually wants, ideally related to your business. This will ensure the new followers you gain are genuinely interested in what you have to offer.

Final Thoughts

Driving more Likes on your Facebook Page boils down to a commitment to your audience. It's about providing genuine value, understanding what they want to see, and consistently showing up for them. Test different content formats, pay attention to what your Insights tell you, and focus on building a community, and the Likes will follow.

We know sticking to a consistent content plan is the hardest part. At Postbase, we built our tools to make that simple. Our visual calendar helps you see your whole month’s strategy at a glance, so you can plan your content ahead of time with zero stress. You can drag and drop to reschedule posts, publish video content and Reels reliably, and our simple analytics show you what's working so you can create more of it. Try starting a free trial with Postbase and see how much easier it is to stay on top of your social media strategy.