How to Get Invited to Facebook Monetization

Getting that Facebook monetization invitation can feel like a game-changer for your brand, but figuring out how to actually receive it often seems confusing. It isn't just about applying, it's about systematically meeting specific criteria that prove to Facebook you're a valuable creator. This guide breaks down the exact eligibility requirements, the various monetization tools at your disposal, and the actionable steps you can take to put your Page on the fast track to earning revenue.

Understanding the Core of Facebook Monetization

Facebook's approach to monetization is built on a partnership model. You create content that keeps people engaged and on the platform, and Facebook shares the ad revenue with you. But to get access, you have to prove you're a good partner. That means consistently following the rules and creating a genuine community. Getting an invitation isn't about finding a secret hack, it's about building a healthy, growing Page that meets Facebook’s standards across three key areas.

Pillar 1: Follow the Monetization Policies

This is the non-negotiable foundation. Before you even think about follower counts or view minutes, you have to operate within Facebook's guidelines. These rules are divided into two main categories:

• Community Standards: These are the basic rules of Facebook that apply to everyone - no hate speech, graphic violence, or bullying. For creators, this also generally means avoiding overly controversial or divisive topics that might create an unsafe environment for advertisers. Authentic engagement is what they want, not arguments for the sake of clicks.
• Partner Monetization Policies: These are stricter rules specifically for creators looking to earn money. They focus on the authenticity of your content and engagement. You need to create your own original content (not just reposting memes or movie clips), and your followers and engagement must be genuine (no buying followers or using engagement bait). You must also reside in an eligible country and share content that advertisers feel comfortable placing their ads next to.

Think of it this way: Facebook is selling ad space around your content. They need to trust that your Page is a safe, authentic, and brand-friendly place.

Pillar 2: Build a Substantial and Engaged Audience

Once you are compliant with the policies, you need to hit specific performance milestones. While different monetization tools have slightly different requirements, the most sought-after tool, In-Stream Ads for On-Demand videos, has the most demanding threshold. If you can meet this, you'll likely qualify for other methods as well.

For In-Stream Ads, you must meet the following criteria in the last 60 days:

• 10,000 Followers: This number tells Facebook that you've built a sizable community that is interested in what you have to say.
• 600,000 Total Minutes Viewed: This is a powerful indicator of engagement. It’s not just about how many people see your videos, but how long they watch them. This total must come from a combination of on-demand videos, Live videos, and previous Live videos.
• 5 Active Videos: You need to have at least five videos published on your Page that are active and available for viewing. This proves you are an active creator, not just someone who had one viral hit.

These numbers can feel intimidating, but they are absolutely achievable with the right strategy. Below, we'll get into exactly how to hit them.

Pillar 3: Be Located in an Eligible Country

Monetization features are not available globally. You must operate your Page from one of the countries Facebook has approved for monetization. The list expands over time, but it's important to confirm your country is on it. You can review the current list by searching for "in-stream ads country availability" in the Meta for Creators help center.

Your Action Plan: Strategies to Meet the Monetization Threshold

Knowing the rules is one thing, putting a plan in place to meet them is another. Let's break down the practical steps to grow your audience and engagement to hit those numbers.

How to Grow Your Followers and Reach 10,000

Growing a following on Facebook relies heavily on creating shareable content that reaches beyond your existing audience.

• Master Facebook Reels: Reels are currently the single most powerful tool for organic reach on Facebook. They are shown to people who don't follow you, making them the perfect entry point for new fans. Create short, engaging, entertaining, or educational videos that solve a problem or evoke an emotion.
• Find Your Niche: Don't try to be for everyone. The most successful Pages cater to a specific community, whether it's vintage camera repair, vegan baking, or driveway pressure washing. Being the go-to expert in a specific niche makes it easier to build a dedicated following.
• Engage with Every Comment: When someone takes the time to comment on your post, respond. This simple act builds community, shows you care, and encourages more comments, which boosts your content in the algorithm. Ask questions in your captions to spark conversations.
• Use Facebook Live: Live-streaming is a fantastic way to build a personal connection. A live Q&A session, a behind-the-scenes look, or a tutorial can create a loyal following much faster than pre-recorded content alone. Notifications are sent to your followers when you go live, putting your content front and center.

How to Accumulate 600,000 Minutes of Watch Time

Watch time is all about content that holds your audience's attention. Here’s how to strategically increase it.

Focus on Videos Over 3 Minutes Long

While Reels are great for discovery, you need longer videos to really rack up view minutes. In-Stream ads can only run on videos over one minute long, but the sweet spot for accumulating watch time and generating more revenue is often 3 to 5 minutes. These videos give you enough time to develop a story, provide real value, and place ads without disrupting the viewer experience too much.

Example: If you have a cooking channel, don't just post a 60-second Reel of the final dish. Create a 4-minute video showing the entire process step-by-step, share tips along the way, and maybe even a quick taste test at the end.

Create a Video Series

Episodic content gives people a reason to come back for more. A weekly "Top 5 Tips" series or a multi-part project build does wonders for watch time. It conditions your audience to expect content from you regularly. If viewers enjoy part one, they're highly likely to watch part two, instantly doubling their contribution to your watch time goal.

Analyze Your Retention Metrics

The Meta Business Suite provides powerful analytics, specifically the "Audience Retention" graph for each video. This shows you the exact moment when viewers drop off.

Study this graph. Do you lose a lot of viewers in the first 10 seconds? Your hook needs to be stronger. Is there a big dip in the middle? Maybe that segment was slow or confusing. Use this data to refine your editing and storytelling to keep people watching longer.

The Different Monetization Tools (And How to Qualify)

Once you're approved, multiple monetization doors open. Here’s a quick rundown:

In-Stream Ads

These are the ads that play before, during (mid-roll), or after your videos. As discussed, they require 10,000 followers and 600,000 minutes viewed. This is typically the most significant revenue source for video creators.

Facebook Stars

Stars are a virtual currency that viewers can buy and send to you during Live videos or on Reels as a way to show support. It’s like a digital tip jar. The requirements are lower: you need to have 500 followers for 30 consecutive days and follow the Community Standards.

Fan Subscriptions

This allows your most loyal fans to pay a monthly fee in exchange for exclusive content, a special supporter badge, or other perks. It creates a predictable, recurring revenue stream. To qualify, you need either 10,000 followers or 250+ "return viewers," plus 50,000 post engagements or 180,000 watch minutes in the last 60 days. This is great for creators with a highly engaged community.

Branded Content

This isn't direct monetization from Facebook, but a tool to facilitate it. With the brand tag tool, you can properly disclose when a post is a paid partnership with a brand. This provides transparency for your audience and access to valuable campaign analytics for your brand partner. The eligibility criteria are similar to Subscriptions and are focused on having an established, engaged page.

How to Check Your Eligibility Status

Thankfully, Facebook doesn't make you guess. You can check your progress toward monetization qualification at any time.

Here's how:

1. Log into Meta Business Suite.
2. On the left-hand menu, click on "Monetization."
3. Here, you will get an overview of your status. You can click on specific Pages to see a detailed breakdown of your eligibility for various tools like In-Stream Ads.

This screen will show your progress bars for followers and watch minutes, as well as any policy violations you might have. Check it regularly to monitor your progress and ensure you don't have any surprise policy strikes against your Page. Once you are eligible, this is where you will be prompted to set up your payment details.

Final Thoughts

Securing an invitation to Facebook's monetization program is a marathon, not a sprint. It boils down to creating valuable, original content consistently, building a genuine relationship with your audience, and playing by Facebook's rules. Stay focused on serving your niche community, and the growth milestones will follow.

Hitting these significant audience and content volume goals requires real dedication and organization. The work of creating, planning, scheduling, and engaging every single day is how you get there. At Postbase, we built our platform specifically to lighten that load. With a clean visual calendar to plan your videos ahead and scheduling that is rock-solid reliable - especially for the video formats that drive organic growth - you can focus more on creating and less on the manual task of posting. Keeping your content strategy on track is essential, and we designed our tool to make that process feel effortless.