How to Get Invited to Ads on Facebook Reels

Making money from your Facebook Reels is now a real possibility with the Ads on Facebook Reels program, but for many creators, getting that initial invitation can feel like a mystery. You're creating great content, your views are climbing, but the monetization dashboard remains quiet. This guide will show you exactly what you need to do to position your account as an ideal candidate for Facebook's monetization program. We'll cover the specific eligibility criteria Meta is looking for and break down the actionable steps you can take to increase your chances of finally getting invited.

What Are Ads on Facebook Reels?

Before jumping into the "how," it's important to understand what the program actually is. Ads on Facebook Reels is an invite-only monetization program that allows eligible creators to earn money from the Reels they share. When you're part of the program, Facebook automatically places ads directly on your public Reels.

These ads come in two main formats:

• Overlay Ads: These can appear as a static banner ad at the bottom of your Reel or as a static sticker ad placed directly onto the Reel content.
• Post-loop Ads: These are 4-10 second skippable video ads that play after a Reel has finished its loop.

It's a performance-based system, meaning your earnings depend on factors like ad impressions and the overall engagement of your Reels. More views don’t automatically mean more money, but a highly engaged, growing audience is the foundation for earning success.

Understanding the Official Eligibility Criteria

Since the program is invite-only, there isn't a simple "apply here" button. Instead, Facebook's algorithms search for creators who meet a specific set of criteria. Your first job is to make sure you check all of these boxes. If you don't, you won't even be on their radar.

Core Eligibility Requirements:

• You must be invited: This is the most important one. You cannot apply directly, Meta must extend an invitation to you.
• You must live in an eligible country: The program is currently available in a list of over 50 countries, including the United States, United Kingdom, Canada, Australia, and many others. Check Meta’s official list to confirm your country is included.
• You must be at least 18 years old: This is a non-negotiable legal requirement.
• You need a Page or Professional Mode on your profile: You cannot monetize Reels from a standard personal Facebook profile. If you’re a creator, an entrepreneur, or a public figure, switching your profile to Professional Mode is the easiest way to become eligible. New Pages may be required to clear certain follower or engagement milestones.
• You must follow Facebook’s Monetization Policies: This is a big one. You must comply with both the Partner Monetization Policies and the Content Monetization Policies. These rules govern things like community standards, authenticity, intellectual property, and what types of content are considered unsafe or prohibited.

Getting your account technically compliant is just the starting point. The real work lies in becoming the kind of creator Meta wants to invite.

How to Activate Professional Mode (For Profiles)

If you're building a brand around your personal name, switching to Professional Mode is your first major step. It gives you access to the Professional Dashboard, where you can find analytics, professional tools, and, most importantly, monetization features. It takes just a few seconds to switch.

1. Go to your main Facebook profile.
2. Tap the three-dot menu (...) below your profile header.
3. Select "Turn on professional mode."
4. Follow the on-screen prompts to complete the setup.

Once activated, your followers will see your profile as that of a creator, and you’ll now have access to the dashboard necessary for monetization.

Actionable Strategies to Get Noticed and Invited

Meeting the basic criteria makes you eligible, but it doesn't guarantee an invite. To get on Meta’s radar, you need to showcase potential. You need to prove you're a valuable creator who brings a positive and engaged audience to the platform. Here’s how you do that.

1. Create High-Quality, Original Content (and Do It Consistently)

Creators who are occasionally posting recycled videos aren't going to get prioritized. Meta wants to invest in individuals who are consistently contributing valuable, original content to their platform.

• Originality is Everything: The most significant thing you can do is publish original content. Do not download your TikTok video (with the watermark!) and re-upload it to Facebook. Even without a watermark, algorithms can detect recycled footage. Shoot and edit your content specifically for Reels. Meta heavily favors original content created for its ecosystem.
• Aim for High Quality: This doesn't mean you need a Hollywood-level production studio. "High-quality" simply means your video has good lighting, clear audio, and is shot vertically. Audiences quickly swipe away from grainy, dark, or hard-to-hear videos. A simple ring light and making sure you speak clearly can make a world of difference.
• Consistency Signals Commitment: Posting one Reel every few weeks won't cut it. You need to create a consistent posting schedule, whether that's 3-5 times a week or even daily. This consistency signals to the algorithm that you are a serious creator, keeping your content in front of more people and growing your audience faster.

2. Find a Clear Niche and Be the Source for It

Having a clear niche gives your content a purpose and tells Facebook (and potential followers) exactly what your page is about. Broad, general-interest accounts struggle to build a loyal community because people don't know what to expect. A niche makes you memorable and, importantly, more attractive to advertisers.

Whether your niche is gluten-free baking, beginner woodworking tips, daily dad jokes, or small-business marketing advice, sticking to it is critical. When your audience knows what to expect, they are more likely to follow, engage, and come back for more. This builds a dedicated community, which is a massive green flag for the Ads on Reels program.

3. Play by Facebook's Rules Without Exception

Too many creators get derailed because they fail to understand and follow Facebook’s monetization policies. Reading these documents isn’t glamorous, but it’s absolutely essential. One violation can get you flagged and make you ineligible for monetization indefinitely.

Here are some of the most common content mistakes to avoid:

• Static Videos: Content that is just a still image with text or a moving background is not eligible.
• Slideshows of Images: A Reel should contain video, not just a series of images set to music.
• Looped Videos: Simply looping a short clip to make a longer video is against the rules. The video should have a natural progression.
• Text Montages: Displaying primarily text overlays with minimal video content will get your content flagged.
• Engagement Bait: Posts that explicitly ask for likes, shares, or comments (e.g., "Like this post if you're a Leo!") violate community standards.
• Prohibited Content: This includes misinformation, medical misinformation, violent content, and anything that violates Facebook's general Community Standards.

Think of it this way: advertisers will be paying to place their brand on your content. Facebook needs to be absolutely certain your videos are brand-safe and offer a positive environment.

4. Grow and Nurture an Engaged Community

Ultimately, Meta invites creators who have built a vibrant community around their content. While follower count isn't the only metric, a steady growth of real, engaged people is a powerful indicator your account has monetization potential.

• Strive for Engagement, Not Just Views: A video with 1 million views but only 10 comments is less valuable than one with 100,000 views and thousands of comments and shares. Create content that encourages a reaction. Ask questions in your Reels and captions, start conversations, and create a space where your followers feel like they are part of a community.
• Reply to Comments and DMs: Engagement is a two-way street. When people take the time to comment on your content, reply to them. Answer their questions. Build relationships. This active management shows Facebook that you are invested in your community, which makes your page more valuable to the platform.

How to Check Your Status and Activate the Program

Once you’ve put in the work, you should regularly check your monetization tools to see if an invitation has arrived.

Here’s where to look:

1. Go to your Profile or Page and navigate to your Professional Dashboard.
2. Under the "Tools to Try" section, click on Monetization.
3. Here, you will see a list of monetization products. If you are eligible for Ads on Reels, you will see a "Set Up" button next to it.

If you see the "Set Up" button, congratulations! Click it and follow the on-screen instructions. You'll need to agree to the terms and conditions and set up your payout account information. Once complete, ads will start appearing on your eligible, public Reels automatically.

Final Thoughts

Getting invited to the Ads on Facebook Reels program is less about finding a secret hack and more about proving your value as a creator. It's a marathon, not a sprint, centered on consistently delivering high-quality, original content that builds a real community. Focus on being authentic, respecting the platform's rules, and producing Reels your audience genuinely enjoys.

Consistently producing high-quality content is a non-negotiable part of this process, but managing a busy content calendar can often feel like a full-time job in itself. It’s why we built Postbase, a social media tool designed for the modern creator. Being able to plan your Reels, TikToks, and Shorts in a visual calendar, schedule them reliably, and track what’s working with clean analytics gives you the breathing room to focus on what matters most: creating amazing videos that get you noticed.