How to Get a Facebook Review Link

Getting a direct link for a Facebook review is a fast and simple way to gather more social proof for your business. This article will show you exactly how to find your dedicated Facebook review link and provide actionable strategies for using it to grow your brand's reputation.

Why Your Business Needs More Facebook Reviews

Before we get into the "how," let's quickly cover the "why." Facebook reviews, or "Recommendations" as they are now called, are a powerful form of social proof. They signal to potential new customers that your business is trustworthy, reputable, and delivers on its promises. When someone sees that their friends or community members recommend your business, it instantly builds a level of trust that traditional advertising just can't match. More positive reviews can lead to increased visibility on the platform, better SEO rankings in local search, and ultimately, more customers.

But here’s the thing: most happy customers won't think to leave a review on their own. Life gets in the way. They're busy. They simply forget. That’s why actively asking for reviews is so important. By making the process as easy as possible with a direct link, you remove all the friction and significantly increase the chances of a customer sharing their positive experience. The goal is to take them from "I love this product!" to a published review in a single click.

How to Find Your Direct Facebook Review Link

Finding a sharable link to your Facebook Reviews page is straightforward once you know where to look. There are a few ways to get it, but the most reliable method is to create the link yourself using your Page’s unique username. This gives you a clean, direct URL you can share anywhere.

Step 1: Locate Your Facebook Page Username

Your Page's username is the custom name that appears in your URL after facebook.com/. It’s different from your display name, which can have spaces and special characters. Your username is a clean, simple identifier.

Here’s how to find it:

1. Log into Facebook and navigate to your business Page.
2. Look at the URL in your browser's address bar. It will look something like https://www.facebook.com/YourPageUsername.
3. Your username is the text that appears directly after the backslash. For example, if your Page URL is https://www.facebook.com/TheCornerCafeNYC, then your username is TheCornerCafeNYC.

If you have a very long, messy URL with a string of numbers at the end, it means you haven't set a custom username yet. You can set one in your Page’s "Settings." Having a clean username is not just helpful for this task, it makes your brand look more professional across the board.

Step 2: Construct Your Facebook Review Link

Once you have your username, creating your review link is simple. All you have to do is add /reviews to the end of your main Page URL.

The format is:

https://www.facebook.com/YourPageUsername/reviews

Using our earlier example, the direct review link for The Corner Cafe NYC would be:

https://www.facebook.com/TheCornerCafeNYC/reviews

This link takes visitors directly to the Recommendations tab on your Page, where a pop-up immediately asks them "Do you recommend [Your Page Name]?" with "Yes" and "No" buttons. It’s the most direct path to getting a review and is perfect for sharing via email, text, or social media.

Pro-Tip: Always test your link! Copy and paste the URL into a new browser window (ideally an incognito or private window) to see exactly what your customers will see. This confirms the link works and takes them to the right place before you start sharing it widely.

Troubleshooting: What if My Reviews Tab Isn’t Visible?

If you've followed the steps above and the /reviews link doesn’t work or you don't even see a "Reviews" or "Recommendations" tab on your Page, it's likely that the feature is turned off in your settings. Facebook only lets certain Page templates have Recommendations enabled by default, but you can usually turn them on manually.

Here’s how to enable Facebook Reviews on your business Page:

1. Navigate to your business Page and click on Manage in the left-hand menu.
2. Scroll down and find Page access, then select Settings below it.
3. In the Page Settings menu, click on Privacy.
4. Select Page and tagging.
5. You'll see an option that says "Allow others to view and leave reviews on your Page." Make sure the toggle next to it is switched on (it should be blue).

Once you've done this, the Recommendations tab should appear on your Page, and your direct review link (facebook.com/YourPageUsername/reviews) should work perfectly.

Note: Facebook's interface changes from time to time, so if these exact steps don’t match what you see, look for similar options within your Page Settings or Professional Dashboard related to "Templates and Tabs" or "Privacy."

7 Smart Ways to Use Your Facebook Review Link

Now that you have your link, the next step is to put it to work. The key is to ask for reviews at the moment a customer is most satisfied with your product or service. Here are some effective strategies to start gathering more reviews today.

1. Add It to Your Email Signature

This is one of the easiest "set it and forget it" methods. Simply add a line to your email signature that says something like, "Happy with our service? Leave us a review on Facebook!" and hyperlink the text with your direct review link. Every email you send becomes a low-key opportunity to gain a new review.

2. Create a QR Code for Your Physical Location

If you run a brick-and-mortar business like a restaurant, retail store, or service center, a QR code is a fantastic tool. Use a free online QR code generator to turn your Facebook review link into a scannable code. You can print it on things like:

• Receipts
• Table tents or menus
• Business cards
• Stickers near the checkout counter
• Flyers included with product packaging

This lets customers leave a review with their phone right on the spot while the positive experience is fresh in their minds.

3. Use It in Post-Purchase Automated Emails

Set up an automated email that goes out a few days after a customer makes a purchase or uses your service. This is often the peak of their satisfaction. Keep the email short and personal. You could write something like:

"Hi [Customer Name],

Thank you so much for your recent order! We hope you're loving it. If you have a moment, we’d be so grateful if you could share your experience by leaving us a review on Facebook. It helps more people like you find us!

Click here to leave a review.

Best regards,
[Your Name]"

Link the call-to-action directly to your Facebook review URL.

4. Share the Link on Other Social Media Platforms

Do you have a loyal following on Instagram, LinkedIn, or X (Twitter)? Don’t be afraid to ask them! You can create a simple graphic asking for reviews and share the link in your bio, a post, or a Story. People who already follow you are likely big fans, making them perfect candidates to leave a great review.

5. Include it in Chatbots or Messenger Conversations

If you use a Facebook Messenger chatbot to handle customer service inquiries, you can program it to ask for a review after a customer's issue has been successfully resolved. After an interaction where they say "thank you" or express satisfaction, the bot can respond with, "So glad we could help! Would you be willing to leave us a quick recommendation on Facebook?" and provide the link.

6. Send It via Text Message

For service-based businesses that communicate with clients via text (like hairdressers, contractors, or personal trainers), sending a follow-up text with the review link is extremely effective. Most people will see the message instantly and can tap the link to leave a review in under a minute.

7. Ask for Them on Your Website

Create a dedicated page on your website for reviews or testimonials. At the top of the page, add a clear call-to-action button like "Leave a Review on Facebook!" or "Tell Us What You Think!" that directs people to your review link. You can also place this button in the footer of your website for constant visibility.

Final Thoughts

Getting your Facebook review link is a simple task that can have a huge impact on your business's reputation and visibility. By creating a direct, frictionless path for your happy customers to share their feedback, you turn passive satisfaction into active social proof that works for your brand around the clock.

As you start gathering more reviews and recommendations, managing the conversations and comments that come with them becomes the next step. At Postbase, we built our platform with a unified inbox to make this easy. It puts all your comments and DMs from all your platforms in one place, so you can respond to feedback, thank customers for their reviews, and manage your community without having to jump between a dozen different apps.