How to Get Facebook's New Page Experience

If you're still managing an old 'classic' Facebook Page, your days are numbered - and that's a good thing. Facebook has been moving everyone to its New Pages Experience, a completely redesigned interface that makes your business Page function more like a personal profile. This guide explains exactly what the New Pages Experience is, how to get it, and what to do if you feel like you've been left behind in the transition.

What Exactly Is the Facebook New Page Experience?

Think of the New Pages Experience as a major software upgrade for your Facebook brand presence. Instead of a separate, clunky dashboard, your Page now has its own profile and feed, just like your personal account. It’s a cleaner, more intuitive system designed for how people and brands actually interact on social media today.

Here are the biggest changes you'll notice:

• No More 'Likes,' Only 'Followers': This is probably the most significant shift. Classic Pages had both Likes and Follows, which was often confusing. Someone could "Like" your Page to show support but unfollow your content, meaning they didn't see your posts. The New Page Experience simplifies this by using 'Followers' as the primary metric. A Follower is someone who has actively chosen to see your updates in their feed, making it a much more accurate measure of your active audience.
• A Dedicated Page Feed: For the first time, your Page has its own dedicated news feed separate from your personal one. This is a game-changer. It allows you to switch to your Page's profile and then scroll through a feed to discover and engage with content from other brands, creators, and groups as your Page. You can like, comment, and share in their space, making community building far more organic.
• Streamlined Layout and Navigation: The new design is clean and uncluttered, closely mirroring the experience of using a personal Facebook profile. Information like your bio, contact details, and core content is easier for visitors to find, and the admin view is much more straightforward.
• Updated Admin Access Controls: Managing a team just got easier and more secure. Instead of confusing legacy roles like "Admin," "Editor," and "Moderator," the New Pages Experience gives you two clear options:
  • Facebook Access: This grants users full control, allowing them to switch into the Page on Facebook and manage it directly. It’s for your most trusted team members.
  • Task Access: This allows you to grant permission for specific tasks - like creating ads, managing community activity, or viewing insights - without giving away full control of the Page. You can assign someone to manage messages and comments without worrying they might change your Page's name.
• The Professional Dashboard: This centralized hub lets you manage all your professional tools, insights, and ad performance in one spot. It’s more comprehensive and provides clearer data on your audience and content performance than the old system.

The Big "Why": Benefits of Making the Switch

Change can be a hassle, but this transition comes with some serious perks that will make managing your Facebook presence easier and more effective.

More Authentic Community Engagement

The ability to interact as your Page in a dedicated feed is more than just a cool feature - it’s a powerful tool for building your brand. Before, building community felt one-sided, you posted, and people reacted. Now, you can proactively join conversations, comment on industry news, share content from partners, and participate in relevant groups as your brand. It shifts your role from a broadcaster to a genuine member of the community.

Clearer, More Meaningful Metrics

Moving from 'Likes' to 'Followers' sharpens your focus on what really matters: your reachable audience. A follower count is a direct reflection of how many people have opted in to see your content. This makes your follower growth a much more valuable metric for measuring the health of your social media strategy than the vanity metric of 'Likes' ever was.

Streamlined Management and Workflow

No more digging through confusing menus. The profile-style layout and Professional Dashboard bring your most-used tools to the forefront. Whether you want to check your latest post's reach, create an ad, or answer a question, everything is more logically placed. This cleaner workflow saves you time and mental energy every single day.

Future-Proofs Your Facebook Strategy

Simply put, Classic Pages are legacy software. Meta is no longer developing new features for them. All the latest innovations - new content formats, updated advertising tools, and creative features - are being built exclusively for the New Pages Experience. Sticking with a Classic Page means you're operating on an outdated system that will eventually stop being supported altogether.

Step-by-Step: How to Switch to the New Page Experience

By now, Facebook has automatically migrated the vast majority of Pages. However, if you're one of the few still using the classic interface, the process to switch is usually triggered by a prompt from Facebook itself. Here’s what to look for and how to initiate the update if the option is available.

Method 1: Following the On-Screen Update Prompt

This is the most common way to get switched over. Facebook makes it pretty hard to miss when your Page is eligible for the upgrade.

1. Log into Facebook on a desktop web browser (the process can sometimes be buggy on mobile) and navigate to the Classic Page you manage.
2. Look for a blue banner or pop-up notification at the top or side of your page. It will say something like, “A new way to manage your Page is here” or "Try the New Pages Experience."
3. Click the "Get Started" or "Learn More" button.
4. Facebook will launch a brief guided tour explaining the key changes, such as the new layout, the end of Page Likes, and new admin tools. Read through these screens carefully.
5. At the end of the tour, you'll be prompted to "Update and Use Page Now." Once you click this, the migration process will begin. It usually only takes a minute or two.

Important Note: In most cases, this change is permanent. Once you've switched, you won't be able to revert back to the classic Page layout.

Method 2: Finding the Option in Your Page Settings

If you don’t see a prompt but believe your Page should be eligible, there was once an option hidden in the settings menu. Meta has removed this for most users, but it's worth a quick check.

1. From your Classic Page, look for the "Settings" tab in the left-hand management menu.
2. On the "General" settings page, carefully scan all the options. In the past, there was a menu item at the bottom labeled "New Pages Experience."
3. If you see this option, click it. It will give you the choice to start the migration process, taking you through the same guided tour described above.

If you don't see this option, it means Facebook has not made the manual switch available for your Page.

Stuck on a Classic Page? Here's What to Do

It's frustrating when you see every other account get an update while yours lags behind. If you've tried the methods above and still don't have access to the New Pages Experience, here's what's likely happening and your best course of action.

First, Understand Why You Can't Switch

The hard truth is that you can't force the update. The rollout has always been controlled entirely by Meta. If you don't have the option, it's almost always for one simple reason: Facebook just hasn't gotten to you yet. The migration has been a multi-year global process done in waves. In some rare cases, exceptionally old Pages with outdated third-party app integrations may have also seen a delay. But for 99% of people, it's just a waiting game.

Your Action Plan if You're Still Waiting

Instead of hitting a wall trying to force the switch, focus your energy on what you can control:

1. Clean House on Your Classic Page

While this isn't guaranteed to trigger an update, it's good practice. Go into your settings and remove any old user roles for people who no longer work with you. Check your connected "Apps and Services" and remove any you no longer use. A cleaner, more streamlined Page is always better.

2. Forget About Contacting Support

Many people's first instinct is to contact Facebook support. Unfortunately, for this specific issue, it’s rarely helpful. The migration is an automated, company-wide rollout, and front-line support agents do not have a magic button to update your Page for you. You are more likely to get a generic response or no response at all.

3. Continue with Business as Usual

A Classic Page is not a broken Page. You can still post content, run ads, respond to messages, and build your audience. Don’t let waiting for a new interface stall your social media marketing. Use your existing tools and focus on creating great content. Sooner or later, Facebook will force the update on all remaining Pages anyway.

You've Switched! Now What? A Quick Tour

Once you’re on the New Page Experience, there are a few things you need to know to get around.

• Switching Profiles is Essential: The most common point of confusion is how to "take control" of your Page. In the top-right corner of Facebook, click your profile picture. You’ll see a menu item to "Switch Profile." Select your Page's name from this list. You are now acting and browsing as your Page. To go back to your personal account, just repeat that process.
• The Professional Dashboard is Your Hub: Once you've switched to your Page profile, you'll see a prominent "Professional Dashboard" link. This is command central. Here you’ll find your content performance, audience insights, moderation tools, and ad center all in one place.
• Start Engaging in Your Page's Feed: From your Page's homepage, click on the "Feed" tab. This is where you can start putting the engagement power to work. Scroll through, find posts from other relevant brands, and leave a valuable comment - as your Page!

Final Thoughts

The New Pages Experience is Facebook’s official, modern interface for brands, offering much better tools for real community management and clearer performance metrics. It represents a significant step forward from the clunky classic version, making the job of managing a brand presence more intuitive and effective.

Once you've made the switch, the focus returns to what truly matters: creating consistent, high-quality content without spending your whole day jumping between apps. That’s precisely why we built Postbase - to streamline workflow across not just your Facebook Page, but all your social profiles. From our visual calendar for planning to our rock-solid scheduler that handles Reels and short-form video with ease, we designed every feature to cut out the busywork and help you focus on growth.