Facebook Tips & Strategies

How to Get a Facebook Business Page Link

By Spencer Lanoue
October 31, 2025

Getting your Facebook Business Page link should be a quick, two-second task, but depending on where you're looking, it can feel like a game of hide-and-seek. This guide cuts straight to the chase, showing you exactly how to find your page's URL on any device. We'll also walk through creating a clean, custom vanity URL that makes your brand look professional and easy to find.

Why Your Facebook Business Page Link is a Core Marketing Tool

Think of your Facebook Page link as your digital business card. It's the direct pathway you give people to connect with your brand, see your updates, and engage with your community. While it seems simple, this URL is a surprisingly versatile asset in your marketing toolkit. A shareable, accessible link is what connects your offline efforts to your online presence and links your various digital properties together.

Here are just a few of the places where having your direct link ready to go is essential:

  • Your Website: Add it to the header, footer, or contact page so visitors can easily find your social community.
  • Email Signatures: Put a link to your Facebook Page in your email signature to give every correspondent a chance to connect.
  • Other Social Media Bios: Use it in your Instagram, X (formerly Twitter), LinkedIn, or TikTok bio to cross-promote your presence.
  • Printed Marketing Materials: Add it to business cards, flyers, posters, and menus so people can find you after an in-person interaction.
  • Digital Advertising: A clean URL is vital for landing pages and directing traffic from paid social ads.
  • Guest Blogs and Collaborations: When you're featured elsewhere online, your Facebook link is a standard part of your author bio.

More importantly, having a clean, branded link like facebook.com/YourBrandName instead of a messy, auto-generated one like facebook.com/pages/Your-Brand-Name/9876543210 makes a world of difference. The branded link is memorable, professional, and trustworthy, which helps build brand credibility from the very first impression.

Finding Your Facebook Business Page Link: The Step-by-Step Methods

Let’s get right to it. Here are the fastest ways to find your Facebook Page link, whether you’re on a computer or your phone.

On a Desktop Browser (The Easiest Way)

The simplest method by far is to grab the link from your browser's address bar. This method is foolproof and takes only a few seconds.

  1. Log into your Facebook account. Navigate to your Business Page. You might need to switch from your personal profile to "acting as" your page. If so, click your profile picture in the top right corner and select your Business Page from the menu.
  2. Look at the URL in your browser's address bar. Once your Business Page loads, the full URL will be displayed at the very top of your browser window. This is the direct link to your page.
  3. Click and Copy. Click once on the address bar to highlight the entire URL, then right-click and select "Copy," or use the keyboard shortcut (Ctrl+C on Windows, Cmd+C on Mac).

That's it. The link now saved to your clipboard is ready to be pasted wherever you need it.

On the Facebook Mobile App (iOS & Android)

If you're on the go and need to get the Facebook Business Page link, the mobile app gives you a direct way to copy it.

  1. Open the Facebook app and navigate to your Business Page. You can usually do this by tapping the menu icon (three horizontal lines), selecting "Your Pages," and tapping on the page you manage.
  2. Access the Page's main view. Once your Page loads, look for the options just below the page's cover photo and name.
  3. Tap the three-dot menu icon (...). This icon is typically located on the right side of the screen, next to buttons like "Like," "Message," and "Promote."
  4. Find your Page link at the bottom of the menu. A menu will slide up from the bottom of the screen. At the very bottom, you'll see a section titled "Your Page Link," followed by the URL itself.
  5. Tap "Copy Link." Tapping this button will automatically copy the full URL to your device's clipboard. You'll usually see a small confirmation pop-up that says "Link Copied."

You can now paste this link into a text message, email, another app's bio, or anywhere else you need it.

How to Create a Custom "Vanity" URL for Your Facebook Page

Okay, so you've found your link. But if it's a long, clunky URL filled with numbers, it’s time for an upgrade. A custom URL, also known as a vanity URL or username, transforms your page link into a clean, branded asset. This is a must-do step for any serious business.

What Is a Custom URL and Why Do You Absolutely Need One?

A custom URL replaces Facebook’s default structure with one you choose. For example:

  • Default URL: https://www.facebook.com/Pristine-Mountain-Coffee-109873456210987/
  • Custom URL: https://www.facebook.com/PristineMountainCoffee/

The difference is stark. Here’s why setting one up is so beneficial:

  • Branding: It consistently displays your brand name, reinforcing your identity.
  • Memorability: A customer is far more likely to remember and even type "facebook.com/PristineMountainCoffee" directly.
  • Professionalism: It signals that you’re an established, legitimate business that pays attention to detail. A clean link just looks better in all materials.
  • Ease of Sharing: It’s significantly easier to repeat aloud in a podcast, put on a business card, or share verbally.

Facebook's Rules for Custom Usernames

Before you jump in, be aware of Facebook's guidelines. Your chosen username:

  • Must be unique and not already taken by another Page or profile.
  • Can only contain alphanumeric characters (A-Z, 0-9) and periods (".").
  • Cannot contain extensions like ".com" or ".net".
  • Must be at least five characters long.
  • Cannot impersonate someone else.

Important Note: To set a username, you must be an Admin of the page. Sometimes newer pages or pages with very few followers may not be eligible yet. If you run into issues, publishing content consistently and gaining a few dozen followers often solves the problem.

Step-by-Step Guide to Setting Your Custom URL

Setting your username is easiest to do on a desktop browser.

  1. Go to your Business Page and make sure you're an Admin.
  2. In the left-hand menu, under "Manage Page," click "Settings."
  3. In the "General" settings tab (which should be the default), you'll see a line for "Username." Click the "Edit" link next to it.
  4. A box will appear. Type your desired username into the field. Facebook will check in real-time if the name is available and show you a green checkmark if it is.
  5. If the username is taken, you’ll see a red 'X'. Try a variation. You might need to add a modifier like a location (e.g., "PristineCoffeeNYC") or a keyword (e.g., "PristineCoffeeShop").
  6. Once you've found an available username you're happy with, click "Save Changes."

Your new custom URL is now live! Anyone can visit your page by going to facebook.com/YourNewUsername.

Troubleshooting Common Roadblocks

Sometimes things don’t go as planned. Here are fixes for a few common issues.

Problem: "This Page isn't eligible to have a username."

This message typically appears for brand new pages that don't have an established presence. Facebook does this to prevent handle squatting and spam.
The Fix: Be patient. Fully fill out all sections of your page (About, contact info, profile picture, cover photo), post high-quality content for a week or two, and invite a few friends to like and follow the page. Once you have around 25-50 followers, you should become eligible.

Problem: "The username I want is taken!"

With billions of users, there's a good chance your first choice might be unavailable.
The Fix: Get creative while staying on-brand.

  • Add a relevant keyword: "ApexDesigns" might become "ApexDesignsStudio."
  • Add your location: "OakGrill" could be "OakGrillBoston."
  • Use a verb: "SunstoneYoga" can become "GetSunstoneYoga."
  • Try an abbreviation or initials if it makes sense for your branding.

Problem: "I changed my username and old links stopped working!"

This one is critical. When you change your custom URL, the old one stops working. Facebook doesn’t automatically redirect it.
The Fix: Before changing an established username, create a spreadsheet of all the places where your old link is active. This might be on your website, email signature, other social profiles, and ad campaigns. Once you make the switch, you'll have a checklist ready to go and can quickly update everything to avoid sending visitors to a broken page.

Final Thoughts

Finding your Facebook Business Page link is straightforward, whether you grab it from your browser's address bar or find it in the mobile app's menu. Setting a custom vanity URL is an essential step towards building a professional and easily shareable brand online. With a clean link ready to go, it's easier to connect with your audience and use it across all your marketing materials.

Once you have your Facebook link ready to share, the real work begins: keeping your Page filled with amazing and engaging content. A consistent schedule of posts, Reels, and Stories is key to growing your audience. We built Postbase to eliminate the headache of scheduling and managing content across all social networks. Our visual calendar lets you plan and see everything on a single dashboard, so you can get organized and focus on creating better content instead of juggling apps.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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