How to Get a Direct Link to a Facebook Page

Grabbing a direct link to your Facebook Page should be simple, but it can be surprisingly tricky depending on your device and what you’re trying to share. Whether you need a clean URL for your email signature, a link for a marketing campaign, or just want to send it to a colleague, this guide has you covered. We'll walk through exactly how to find, create, and share your Facebook Page link, on both desktop and mobile, with troubleshooting tips to handle any snags along the way.

Why a Direct Link to Your Facebook Page Matters

Before we get into the step-by-step instructions, it's helpful to understand why having a clean, direct link is so important for your brand. It goes beyond just sharing, it's a foundational piece of your digital marketing toolkit.

• Professionalism & Brand Consistency: A clean URL like facebook.com/YourBrandName looks far more professional on a business card, flyer, or website than a messy URL filled with numbers and characters. It builds brand recognition and makes your presence feel established.
• Simplified Sharing: A short, memorable link is easier to share verbally, type into a browser, and include in offline marketing materials. It removes friction for potential customers trying to find you.
• Improved Marketing Efforts: When running ad campaigns, social media promotions, or email newsletters, a direct link is essential. You can add tracking parameters (like UTM codes) to it to measure exactly how many clicks and conversions your campaigns are driving.
• Cross-Platform Promotion: You need this link to promote your Facebook Page on your other social profiles like Instagram, X (formerly Twitter), LinkedIn, or TikTok. It creates a simple pathway for followers from one platform to connect with you on another.

How to Find Your Facebook Page URL: The Easy Way

Let's start with the basics. Finding your existing Facebook Page link is a straightforward process, though the steps differ slightly depending on whether you're using a computer or your phone.

On a Desktop Computer or Laptop

This is the quickest and easiest method, as the URL is always visible right in your browser's address bar.

1. Log into your Facebook account in your preferred web browser (Chrome, Safari, Firefox, etc.).
2. Navigate to the Facebook Page you manage. You can do this by searching for it, clicking a shortcut on the left-hand menu, or selecting it from the account switcher icon.
3. Once you are on your Page's main feed, look up at the address bar at the very top of your browser window.
4. The URL you see there is the direct link to your page. It will look like either:
   - A custom URL (also called a "vanity URL"): https://www.facebook.com/YourBrandName
   - A default URL: https://www.facebook.com/profile.php?id=123456789012345 or something with random numbers.
5. Simply click inside the address bar, select the entire URL, and copy it (Ctrl+C on Windows or Cmd+C on Mac). You can now paste it wherever you need it.

If your URL has a long string of numbers, don't worry. We'll cover how to change that to a clean, custom name in the next section.

On the Facebook Mobile App (iOS or Android)

Finding the link on your phone requires a few more taps, as there isn't an address bar visible within the app itself.

1. Open the Facebook mobile app on your smartphone or tablet.
2. Switch from your personal profile to the Page you manage. You can usually do this by tapping your profile picture in the top-right or bottom-right corner and selecting your Page.
3. Once you're viewing your Page's newsfeed, tap on the three-dot menu (...) icon. This is typically located to the right of the "Manage" and "View tools" buttons, below your cover photo and Page name.
4. A menu will appear at the bottom of the screen with a list of page settings and actions.
5. At the very bottom of this menu, you'll see a section titled "Your Page Link" with the URL displayed.
6. Tap the "Copy Link" button. The app will confirm that the link has been copied to your clipboard, and you're ready to paste it into a text message, email, or social media post.

Creating a Custom "Vanity" URL for a Professional Look

Now that you know how to find your link, let's talk about making it better. A custom username, or "vanity URL," turns a clunky, number-based link into something clean, branded, and easy to remember. It's a small change that makes a big impact on your brand's professionalism.

Why a Vanity URL is a Game-Changer

• Memorability: facebook.com/Postbase is infinitely easier to remember and share than facebook.com/pages/Postbase-App/10987654321.
• Branding: It reinforces your brand name every time the link is shared.
• Credibility: Custom URLs look more established and trustworthy, building confidence with your audience.

How to Set or Change Your Facebook Page Username (Vanity URL)

Important Note: You must be an admin of the Page to perform this action, and it can only be done from a desktop web browser, not the mobile app.

1. Navigate to your Facebook Page on a desktop computer.
2. On the left-hand menu, under "Manage Page," click "Settings."
3. You'll be taken to the "General Page Settings" screen. The second option from the top should be "Username." The current username (or lack thereof) will be displayed.
4. Click the "Edit" link on the right.
5. A pop-up box will appear prompting you to enter your desired username. Type in the name you want (e.g., "YourBrandName"). As you type, Facebook will check if the name is available.
6. Username rules to follow: It can only contain alphanumeric characters (A-Z, 0-9) and periods ("."). It cannot contain generic terms or extensions (like .com). It must be at least 5 characters long and, of course, must be unique.
7. If the name is taken, you will need to try a variation. Consider adding a keyword like "app," "co," or your city if your first choice is unavailable. For instance, if "TheCornerCafe" is taken, you could try "TheCornerCafeNYC" or "TheCornerCafeOfficial."
8. Once you find an available username, click "Save Changes." Facebook will ask for your password to confirm the change.

Your new custom vanity URL is now active! Your old number-based link will still redirect to your page, but you should start exclusively sharing the new, branded link from now on.

Advanced Linking Strategies for Marketers

For social media managers, entrepreneurs, and marketers, getting a direct link opens up a world of more strategic promotion. Here are a few ways to take your linking to the next level.

Linking Directly to a Specific Page Tab

Sometimes you don't just want to send people to your main page feed. You might want to direct them straight to your stellar reviews, your upcoming events, or a photo gallery. You can do this by simply adding the tab's name to the end of your URL.

• Reviews Tab: https://www.facebook.com/YourPage/reviews
• Events Tab: https://www.facebook.com/YourPage/events
• Photos Tab: https://www.facebook.com/YourPage/photos

This is extremely useful. If you’re running a campaign to collect more customer feedback, send people directly to the reviews link to make it as easy as possible for them to leave one.

Grabbing the Link to a Single, Specific Post

Ever want to share one particular Facebook post in an email or on another platform? Every post has its own unique URL, called a permalink.

1. Find the post on your Page's timeline.
2. Click on the timestamp of the post (e.g., "5h," "Yesterday at 3:15 PM," or "July 12"). This will open the post in a dedicated view.
3. Copy the URL from your browser's address bar. This is the direct permanent link to that specific post.

Alternatively, you can click the three-dot menu (...) at the top right of the post and select "Copy link." This works on both desktop and mobile.

Creating a QR Code for Offline Promotion

With your direct link handy, you can easily bridge the gap between your physical and digital marketing. Use a free online QR code generator to turn your Facebook Page URL into a QR code. You can then print this code on:

• Business cards
• Restaurant menus
• Event flyers
• Product packaging
• In-store signage

When customers scan the code with their smartphone camera, they will be taken directly to your Facebook Page, making it an effortless way to gain new followers.

Final Thoughts

Knowing how to get a direct link to a Facebook Page is a fundamental skill for anyone managing a brand's presence online. Whether you use the simple copy-paste method from your browser, grab it from inside the mobile app, or set up a custom vanity URL for a more professional touch, having this link on hand simplifies sharing and strengthens your marketing campaigns.

As social media managers, we understand a reliable link is just one piece of your content strategy. The bigger headache is often juggling the constant demands of planning, scheduling, publishing, and engaging across all your different channels. That's precisely why we built Postbase. We designed it to be a clean, modern, and rock-solid reliable hub for all your social activity, helping you visually plan your content calendar and schedule posts - especially short-form video - without the glitches of older, clunkier tools.