How to Get Digital Creator on Facebook

Switching your category to Digital Creator on Facebook is the first official step to unlocking a suite of tools designed to help you grow your audience and build a brand. This guide will walk you through the simple process for both your personal profile and your professional Page, and more importantly, what to do next to actually succeed as a creator on the platform.

What Does "Digital Creator" Mean on Facebook?

Choosing the "Digital Creator" label is more than just updating your bio, it's a signal to both your audience and Facebook's algorithm about who you are and what you do. When you classify yourself this way, Facebook gives you access to specific features that aren't available to a standard profile or a generic business page. It's your handshake with the platform, telling it, "Hey, I'm here to create content and build a community."

Here's what this small change unlocks:

• Access to Professional Mode: For personal profiles, this is the main event. It transforms your profile into a creator-centric hub, complete with analytics, monetization tools, and a public-facing follower count.
• Creator-Specific Tools: You gain access to the Professional Dashboard or Meta Business Suite, where you can track your content's performance, understand your audience demographics, and manage monetization features like Stars, Ads on Reels, and in-stream ads (once you meet eligibility criteria).
• Increased Discoverability: By labeling yourself as a creator, you give Facebook's recommendation engine valuable data. It helps the algorithm understand your content niche and suggest your profile or Page to people who are likely to be interested in what you post.
• Audience Perception: The "Digital Creator" tag adds a layer of professionalism and legitimacy. It tells visitors that you're serious about your content, which can encourage them to follow you and engage with your work.

Method 1: Switching Your Personal Profile to Professional Mode

If you've built a following on your personal Facebook profile, Professional Mode allows you to leverage that existing audience without starting a new Page from scratch. It turns your private profile public-facing while preserving your personal connections - friends still remain friends, but your content can now reach a worldwide audience.

Step-by-Step: Turning on Professional Mode

Making the switch takes less than a minute. Here's exactly how to do it:

1. Navigate to Your Profile: Open the Facebook app or website and go to your personal profile page.
2. Open the Menu: Find the three-dot menu icon (...) located under your profile header, next to the "Edit Profile" button. Click on it.
3. Turn on Professional Mode: In the menu that appears, you'll see an option called "Turn on professional mode." Select it. Facebook will show you a brief overview of what will change. Confirm your choice.

That's it! Your profile is now in Professional Mode. Your "Add Friend" button has changed to "Follow," a Professional Dashboard has been added to your profile menu, and you can now start seeing insights on your posts.

Customizing Your Category to "Digital Creator"

After turning on Professional Mode, your profile might default to a generic category or none at all. To add the "Digital Creator" label so it appears directly under your name, follow these steps:

1. Go to Your Profile: On your main profile page, click or tap the "About" tab.
2. Edit Your Details: Under the "Details" heading, you'll see a line for your "Category." If one is already set, it might say "Entrepreneur" or something similar. Click the edit icon (a small pencil) next to it.
3. Select "Digital Creator": A search bar will pop up. Start typing "Digital Creator." When it appears in the list, select it.
4. Save Your Changes: Click "Save," and you're done. Go back to your profile, and you should now see the "Digital Creator" label proudly displayed below your name.

Method 2: Setting Up Your Facebook Page as a Digital Creator

If you prefer to keep your personal life separate from your creative work, or if you're building a brand that's bigger than just one person, a Facebook Page is the way to go. Pages have long been the gold standard for businesses, public figures, and creators, offering more robust tools for team management, advertising, and analytics.

Assigning the "Digital Creator" category to your Page helps Facebook properly classify your content and gives your followers clarity on what to expect.

Step-by-Step: Changing Your Page Category

Luckily, this is an even simpler process. Whether you are creating a new Page or updating an existing one, the steps are the same.

1. Go to Your Facebook Page: From your main Facebook feed, access your Page through the left-hand menu or by searching for it.
2. Edit Your Page's Information: On your Page's main view, look for the "About" section on the left sidebar. Click it.
3. Update the Category: In the "About" section, you'll see an area for "Category." Click the "Edit" link next to it. You can have up to three categories, but the first one is the most prominent. If there's an existing category you want to replace, click the 'X' to remove it.
4. Add "Digital Creator": In the text box, start typing "Digital Creator." Select it from the list that appears.
5. Save: The changes usually save automatically, but make sure you see the new category listed before navigating away. The update is immediate and will reflect on your Page.

Okay, You're a Digital Creator. Now What?

Flipping a switch is just a formality. The real work of a creator starts now. Having the label doesn't automatically mean growth, using the tools and adopting a creator mindset does. Here's where to focus your energy next.

Master Facebook's Creator Tools

Your Professional Dashboard (for profiles) or Meta Business Suite (for Pages) is your new command center. Don't ignore it. Check it weekly to understand:

• Reach & Engagement: Which posts are getting the most attention? Are Reels outperforming photos? The data will tell you what your audience wants to see.
• Audience Insights: Learn where your followers are from, their age range, and when they're most active on Facebook. Use this information to schedule your content for maximum impact.
• Monetization: The dashboard is also where you'll track your eligibility for programs like Stars (digital tipping), Ads on Reels (revenue sharing on short-form video), and In-Stream Ads (ads on longer videos). Use the checklists to see what metrics you need to hit.

Focus on High-Impact Content Formats

Success on Facebook today is driven by specific types of content. While text posts and photos have a place, your growth will primarily come from video.

• Reels: This should be your top priority. Short-form, vertical video is the single most powerful tool for reaching new audiences on both Facebook and Instagram. Focus on creating value in the first three seconds, use trending audio when it fits, and include a clear call-to-action in your caption.
• Stories: Use Stories for raw, behind-the-scenes content that builds a personal connection. Polls, Q&A stickers, and quizzes are fantastic tools for driving interaction and making your audience feel involved.
• Live Video: Nothing builds community faster than going live. Host Q&A sessions, tutorials, or just casual chats. When users get a real-time notification that you're live, it creates a sense of urgency and direct connection that pre-recorded content can't match.

Build and Engage Your Community (Seriously)

The social part of "social media" is non-negotiable. Don't just post and ghost. Your job is to foster a community, and that means engaging directly with the people who support you.

• Reply to Comments: Respond to as many comments as you can, especially in the first hour after posting. This signals to the algorithm that your post is sparking conversation, which can boost its reach.
• Ask Questions: End your captions with a question to prompt responses. "Which tip was your favorite?" or "What are you working on this week?" turns a monologue into a dialogue.
• Acknowledge Your Supporters: Feature follower comments in your Stories, give shout-outs, and make people feel seen. A follower who feels valued is far more likely to become a loyal fan.

Stay Consistent

The algorithm rewards reliability. You don't have to post three times a day, but you do need to create a sustainable posting rhythm and stick to it. Whether it's three Reels a week or one live stream every Friday, consistency trains your audience on when to expect new content from you and keeps your profile top-of-mind. Map out your content in advance so you're not scrambling for ideas at the last minute.

Final Thoughts

Switching your profile or page to the "Digital Creator" category is the easy part - a few clicks that officially open the door to creator tools and features on Facebook. The real path to growth is paved with a consistent strategy focused on video, a genuine commitment to engaging with your audience, and a smart use of the analytics you now have at your fingertips.

As creators, we know how challenging it can be to keep up with the demands of a consistent posting schedule across multiple platforms, especially when you're managing Reels, Stories, and regular posts. At Postbase, we designed our platform specifically for the modern creative workflow. Our visual calendar makes it simple to plan your content week by week, and with our reliable, video-first scheduling, you can prepare all your content at once and trust that it will go live exactly when it's supposed to, without the glitches that plague older tools.