How to Generate a LinkedIn Link

Need to share your LinkedIn profile for a job application or your business card, but that long, messy URL full of random numbers feels unprofessional? You’re in the right place. Knowing how to generate a simple, clean LinkedIn link is a quick win that instantly polishes your professional brand. This guide covers how to find and customize your personal URL, grab links for company pages and specific posts, and even create special QR codes for in-person networking.

Find and Customize Your Personal LinkedIn URL

Your personal LinkedIn URL (or web address) is one of the first things recruiters, clients, and colleagues see. A default URL looks something like linkedin.com/in/jane-doe-a1b2c3d4, which is neither memorable nor professional. Changing it to a "vanity URL" like linkedin.com/in/janedoe is simple and makes a huge difference. It's easier to share, looks better on resumes, and helps build your personal brand.

1. How to Find Your Current LinkedIn Profile Link

First, you need to know what you’re working with. Finding your current profile link is straightforward, though the steps vary slightly between desktop and the mobile app.

On Desktop:

• Log in to your LinkedIn account.
• Click the Me icon in the top navigation bar, then click View Profile.
• Once you're on your profile page, look at the address bar in your browser. The URL displayed there is the direct link to your profile. Simply copy and paste it from there.

On the Mobile App:

• Open the LinkedIn app and tap your profile picture in the top-left corner.
• Tap View Profile.
• Tap the three dots (...) icon located next to the "Add section" button.
• Select Share via… from the menu that appears.
• From here, you can choose Copy to copy the link directly to your clipboard.

2. How to Create a Custom LinkedIn URL

Now for the important part: customizing that link to make it clean and professional. You can only do this from the desktop version of LinkedIn, but it only takes a minute.

Here’s the step-by-step process:

1. Navigate to your LinkedIn profile on a desktop browser.
2. On the top-right side of your profile page, you'll see a box with the heading Public profile &, URL. Click on Edit public profile &, URL.
3. You'll be taken to your Public Profile Settings page. On the right side, under the section Edit your custom URL, click the pencil (✏️) icon.
4. A box will appear where you can edit the last part of your URL (the part that comes after `/in/`).
5. Type your new custom ID. This must be between 3-100 characters and contain no spaces, symbols, or special characters.
6. Click Save.

Tips for a Great Custom URL:

• Stick to Your Name: The best option is usually your first and last name. For example, linkedin.com/in/johnsmith.
• Handle Common Names: If your name is already taken, try a variation. Add your middle initial (/in/johnmsmith), a word related to your profession (/in/johnsmithwriter), or a location if it’s part of your brand (/in/johnsmithnyc).
• Keep it Professional: Avoid using nicknames, numbers that look like your birth year, or anything that doesn't align with your professional image. This URL will be on your resume, so make sure it represents you well.

Sharing Your LinkedIn Company Page Link

If you manage a business, having the direct link to your Company Page is essential for your website footer, email signatures, and promotional materials. Unlike personal profiles, you can’t customize the URL of a Company Page after it's been created, but finding the direct link is easy.

How to Find Your Company Page URL

As an admin of the page, the method is simple:

1. From your LinkedIn home page, click the Me icon at the top.
2. Under the Manage section, select your Company Page from the dropdown list.
3. Once the page loads, just copy the URL from your browser's address bar. It will typically look like this: linkedin.com/company/your-company-name.

If you're not an admin or just need to find another company's page, simply use the search bar at the top of LinkedIn to find the company, navigate to their page, and copy the URL from the address bar.

How to Generate a Link to a Specific LinkedIn Post

Sometimes you don't want to share your whole profile, just one specific update, article, or video. Sharing a direct link to a post is perfect for cross-promoting content on other platforms, including in newsletters, or citing your work elsewhere.

Generating a post link couldn't be easier. Just follow these steps:

1. Find the post you want to share (it can be your own or someone else's).
2. Click the three dots (...) icon in the top-right corner of the post frame.
3. A dropdown menu will appear. Select Copy link to post.
4. The link is now copied to your clipboard, ready to be pasted wherever you need it.

This method works flawlessly on both desktop and mobile, making it incredibly convenient for sharing on the go.

Level Up: Advanced Ways to Generate LinkedIn Links

Once you've mastered the basics, there are a few other ways to generate links that can help with networking, marketing, and analytics. These are more situational but can be very effective.

Generate a QR Code for Your LinkedIn Profile

A QR code is a fantastic tool for in-person networking. Instead of someone fumbling to spell your name correctly, they can just scan a code with their phone and be taken directly to your profile. This is perfect for business cards, conference badges, or even the last slide of a presentation.

You can generate your personal QR code right from the LinkedIn mobile app:

1. Open the LinkedIn app.
2. Tap inside the Search bar at the top of the screen.
3. On the right side of the search bar, you'll see a small square icon that looks like a QR code. Tap it.
4. The app will open a screen with two tabs: Scan and My code. Tap on My code.
5. Your unique QR code will be displayed. You have options to Share my code or Save to photos so you can easily add it to your materials.

Creating Trackable Links for LinkedIn Campaigns

For marketers, social media managers, or anyone using LinkedIn to drive traffic to a website, simply sharing a link isn’t enough. You need to know if it's working. This is where UTM parameters come in.

UTM parameters are short snippets of text you add to the end of a URL to track its performance in tools like Google Analytics. You can see how many people clicked the link, where they came from (LinkedIn), and which specific post or campaign sent them.

A normal link might look like this:
https://www.mywebsite.com/blog/new-feature

A trackable link with UTMs would look like this:
https://www.mywebsite.com/blog/new-feature?utm_source=linkedin&,utm_medium=social&,utm_campaign=q4-launch

Those extra bits tell your analytics software:

• utm_source=linkedin: The traffic came from LinkedIn.
• utm_medium=social: It came from a social media platform.
• utm_campaign=q4-launch: This link was part of the "Q4 Launch" campaign.

Creating these links manually is a pain. Instead, use a free tool like Google's Campaign URL Builder. Just paste your original link, fill out the source, medium, and campaign fields, and it will generate the fully trackable link for you. This gives you clear, undeniable data on your LinkedIn marketing efforts.

Final Thoughts

Knowing how to quickly generate the right LinkedIn link - whether it’s a clean personal URL for your resume or a trackable link for a marketing campaign - is a small skill that has a big professional impact. It streamlines your networking, polishes your brand, and provides better insight when you're marketing your business or services.

Speaking of streamlining, once you have all those links ready to go, scheduling and planning your social media content is often the next hurdle. At Postbase, we built our platform around a beautiful visual calendar that lets you see your scheduled LinkedIn content alongside your posts for Instagram, TikTok, and others. It removes the guesswork from posting consistently and helps you get a clear, organized view of your entire strategy without having to jump between spreadsheets and different apps.

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