How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Seeing that frustrating 'Content Not Available on Facebook' error message can stop you right in your tracks. Whether you clicked a link from a friend or you're a social media manager trying to figure out why your audience can't see a campaign post, it's a common and annoying roadblock. This guide gets straight to the point, giving you a complete checklist of why this error pops up and exactly how to fix it, step-by-step.
Unlike a specific, helpful error message, "Content Not Available" is Facebook's go-to generic flag for a variety of different issues. Think of it as a closed door without a sign. Your job is to figure out if the door is locked, if you're at the wrong address, or if the room behind it is simply empty now. Most of the time, the reason is one of the following.
The most frequent culprit is straightforward: privacy settings. The person who originally posted the photo, video, or status update has restricted who can see it. If a post is set to "Friends only" and you aren't friends with that person, you won't be able to see it. It could also be shared with a custom list of friends that doesn't include you. The content exists, but not for you.
The second most likely reason is also the simplest. The user who posted the content has since deleted it. Maybe they changed their mind, the photo was old, or the conversation in the comments went sideways. Whatever the reason, if the original post is gone, the link leading to it is now broken and will trigger the error.
This is the one nobody likes to consider, but it's a possibility. If you're suddenly unable to see any content from a specific person whose profile you could previously visit, you may have been blocked. When someone blocks you on Facebook, their entire profile, including any content they've posted, shared, or been tagged in, becomes completely invisible to you. It's like you don't exist to their account, and their account doesn't exist to you.
Facebook Pages, especially for brands, can set up audience restrictions. A company that sells alcohol, for example, will likely gate their content to users who are over the legal drinking age in their respective countries. If the platform thinks you're not in the right location or your profile's date of birth doesn't meet the age requirement, it will show you the "Content Not Available" page. Sometimes this happens if your profile information is incomplete or private.
Sometimes the issue has nothing to do with the content and everything to do with the URL. If you copied and pasted a link, part of it might have been cut off. This often happens when sharing links through text messages or other chat apps that have character limits or formatting quirks. A single missing character in a long URL can send you to a digital dead end.
Don't be too quick to blame yourself, the poster, or your connection. Sometimes, it's just Facebook itself. Large platforms have temporary glitches, server issues, or bugs that can make certain content unavailable for a short period. This can affect a specific type of content (like videos) or just a random selection of posts across the network.
Now that you know the 'why,' let's work through the 'how.' Here is a methodical checklist you can follow to diagnose and solve the problem. Start at the top and work your way down.
Before you get into more complicated investigations, always cover the basics first. These simple steps can solve a surprising number of digital problems, as they often resolve temporary caching issues or session errors.
If a quick tech check didn't work, it's time to look at the URL. Give it a close inspection to make sure it's correct.
This stage requires a little investigation into the context of the content. The fix often lies in getting permission.
If you suspect you've been blocked by a specific user, you can investigate discreetly. Try searching for their name in the Facebook search bar. If their profile doesn't show up at all, but a mutual friend confirms they can see it, it's a strong indicator that you've either been blocked or unfriended and their profile is set to completely private.
Another method is to use a private or incognito browser window. Log out of Facebook completely, then paste the URL of their profile into the browser. If the profile appears (even a limited version of it), but you couldn't see it when you were logged in, this again points toward you being blocked.
What if it's your business content your audience can't see? The panic is real, but the solutions are often inside your Page settings.
Sometimes a setting that was enabled long ago is causing the problem. Go to your Meta Business Suite, navigate to your Page settings, and check for any restrictions.
Facebook (or Meta) might have taken down your post without you noticing if it was flagged for violating their Community Standards. Navigate to your "Page Quality" section within Business Suite. This dashboard will show you if you have any content violations that have led to restrictions or content removal. If a post was taken down, Facebook will usually provide a reason there.
This is the most powerful tool in any social media manager's toolkit for this kind of problem, especially when it involves links to your website. When you share a link on Facebook, it "scrapes" your website for information like the title, description, and preview image. If you update your webpage, Facebook might still be holding onto old, cached information, causing errors.
Here's how to fix it with the debugger:
Running into the 'Content Not Available' error on Facebook is usually due to something simple like privacy settings, deleted content, or a small technical glitch. By working through a quick troubleshooting checklist, you can almost always identify the cause and find a way to resolve it, whether that means clearing your cache or simply sending the original poster a quick message.
For us, troubleshooting these little errors is part of the territory, but avoiding them in the first place is always the better way. We actually built Postbase to eliminate many of the backstage issues that cause posting frustrations, creating a modern, reliable hub for your social media. It maintains stable connections so your accounts don't randomly disconnect, and it's designed from the ground up to handle today's formats - like Reels and TikToks - without the glitches older tools often face. It helps ensure what you schedule is what your audience actually sees, every time.
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