How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Ever get a notification for a new comment on your Facebook post, only to click on it and find nothing there? It's a common and confusing problem for personal users and social media managers alike. This guide will walk you through exactly why your Facebook comments might be disappearing and provide clear, step-by-step instructions on how to fix the issue and find those missing conversations.
Before jumping into solutions, let's quickly look at the usual suspects. When comments go missing on Facebook, it's almost always due to one of a few reasons ranging from simple settings to hidden moderation tools. Understanding the cause makes the fix much easier.
Here's what's likely happening:
Most of the time, the fix is a simple settings adjustment. Let's walk through the solutions from most common to least.
Ready to find those lost comments? Follow these steps to diagnose and solve the problem for good on your personal profile or Business Page.
This is the most frequent reason comments seem to be missing. Facebook's algorithm tries to show you conversations it thinks you'll find most interesting, but "Most Relevant" can easily hide the most recent replies. Here's how to change it.
Making this one small change often solves the problem instantly. If you still can't see the comment, it's time to check your moderation settings.
If you're managing a Facebook Business Page, you have powerful tools to keep your comment section clean and on-brand. However, these same tools can sometimes be a little too aggressive and hide legitimate comments from your view.
Here's how to check what your Page is automatically hiding.
Facebook's Moderation Assist is an automated tool that acts like your Page's own bouncer. If a comment matches certain criteria you've set, it gets hidden automatically. Here's how to check it.
Inside Moderation Assist, you can adjust settings that automatically hide comments containing:
Take a close look at the "Comments with keywords" section. A common mistake is adding a keyword that's too broad. For instance, if you block the word "deal," you might hide genuine questions like "When is your next big deal?" It's often better to moderate proactively than to set rules that are too strict.
When comments are automatically hidden, they don't disappear forever. They go into a moderation queue where you can review them.
Checking this moderation log regularly is a good habit for any social media manager. You reclaim valuable feedback, answer hidden customer questions, and fine-tune your moderation rules so they work for you, not against you.
Sometimes, the issue isn't with Facebook's settings but with your device. Before you get too deep in the weeds, run through these quick tech checks.
Have you or a team member ever accidentally hidden a comment? It happens. A slip of the mouse can make a comment invisible to the public. If you think this might be the case, you can find it and turn its visibility back on.
When a comment is hidden, you (and other page admins) can still see it, but it appears grayed out. Simply hover over the grayed-out comment and an Unhide option will appear. Click it, and the comment will become visible to everyone again.
Fixing comments when they go wrong is one thing, but building a community where conversations blossom is a whole other level. As a brand on social media, your comment sections are more than just places for feedback - they are communities in the making. Managing them well is essential for organic growth.
Don't make your audience guess what is and isn't acceptable. Create a short, friendly post outlining your community guidelines (e.g., no spam, be respectful, no hate speech) and pin it to the top of your Facebook Page. This sets a clear standard for everyone and gives you a reference point if you ever need to remove a comment or ban a user.
Automated moderation is a huge time-saver, but use it with care. Instead of blocking generic words, focus your blocklist on specific terms that are unequivocally spammy or offensive. This could include competitor brand names often used in spam, common slurs, or explicit words. Always review your moderation log to make sure your rules aren't catching innocent comments in the crossfire.
The best way to foster a positive comment section is to be an active participant in it. Schedule a few blocks of time each day to read and reply to comments. Answering questions, thanking people for feedback, and "liking" positive comments shows your audience that you're listening. When people feel heard, they are more likely to think twice before leaving a negative or spammy comment.
Fixing Facebook comments that aren't showing up is usually a matter of checking a few key display or moderation settings. By running through comment sorting, page moderation rules, and basic tech troubleshooting, you can almost always find and restore those missing conversations and get your community back on track.
After finding and fixing your comment issues, the next challenge is keeping up with all the conversations across every social platform. That daily juggle of switching between apps and inboxes is exactly why we built the engagement tools in Postbase. We put all your comments and DMs from Facebook, Instagram, TikTok, and more into one single, organized inbox so your team can respond faster and nothing important ever gets missed.
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