How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Using the right trending song on TikTok can feel like unlocking a secret level - suddenly, your video is reaching people you never could have targeted directly. But finding those viral sounds before they become overused is the real challenge. This guide walks you through the exact methods you can use to discover trending audio early, so you can leverage the algorithm and connect with a much wider audience.
Jumping on a trending song isn't just about joining in on the fun, it's a strategic move that directly leverages the TikTok algorithm. When a sound or song starts gaining momentum, TikTok’s system actively looks for more videos using that audio to show users who have already engaged with it. This creates a built-in discovery engine for your content. In short, using a trending sound is like giving your video a free promotional boost.
Beyond the technical side, these sounds act as a cultural shortcut. They provide instant context and create a shared experience for viewers. When you use an audio that’s trending, you’re plugging into a conversation people are already a part of. This makes your content feel instantly familiar and relevant, which encourages more likes, comments, and shares - all signals that tell the algorithm to push your video even further.
You don’t need a complicated analytics tool to get started. The best trend-spotting resource is the TikTok app itself, as long as you know where to look and how to use it strategically.
The most powerful trend detector is already feeding you content: your For You Page (FYP). However, you need to shift from being a passive consumer to an active observer. Don't just scroll and laugh - scroll with purpose.
For a more data-driven approach, the TikTok Creative Center is an absolute goldmine that is surprisingly underused. It’s TikTok’s official library of trends, analytics, and insights, made freely available to all creators.
Here’s how to use it to find trending songs:
You'll see a chart of the top songs, which you can filter by your region and time period (e.g., past 7 days, past 30 days). The most valuable information here is the distinction between "Popular" and "Breakout" songs.
TikTok wants you to use popular audio, so it makes it easy to find right inside the video editor. This is one of the simplest methods and is perfect when you need to find a sound quickly.
When you're creating a video, tap the "+ Add sound" button at the top of the screen. Instead of searching, look at the playlists TikTok has curated for you. You will often see sections like "TikTok Viral," "Trending," or playlists named with the current season, like "Summer Vibes." These are direct recommendations from TikTok, showcasing sounds that are currently performing well on the platform. It's a quick, reliable way to find audio that the algorithm is already favoring.
Why do all the work yourself? There are creators on TikTok whose entire niche is to spot and announce new trends. Find and follow a few that resonate with you. Search for terms like "trend alert" or "viral sounds" to find them. These accounts will often break down how a trend works, show examples, and give you the audio on a silver platter. Additionally, follow the biggest creators in your niche. They are often the trendsetters and will be among the first to use a new sound effectively, giving you inspiration for how to adapt it for your audience.
The best trends don't always start on TikTok. Often, viral audio is a reflection of what's happening in broader pop culture. Keeping your eyes and ears open to other platforms and media can help you predict what's going to blow up next.
Music streaming services are a fantastic leading indicator for what might become popular on TikTok. People often make videos featuring songs they’re currently loving, so platform charts can give you a head start.
Trends are no longer confined to a single platform, they are cross-platform conversations. A sound that is huge on Instagram Reels is either already making its way to TikTok or will be there shortly. Spend a little time each week scrolling Reels and Shorts. Notice which sounds pop up repeatedly. You can often get ahead of a trend on TikTok by spotting its origin on Instagram, or vice-versa.
Viral sounds often emerge from shared cultural moments. Think about how Kate Bush's "Running Up That Hill" exploded after being featured in Stranger Things. The same happens with highly-quotable lines from new hit movies, reality TV shows, or a new Netflix series. Paying attention to big cultural events is a proactive strategy. If everyone is talking about a particular show or movie, go watch it and listen for audio clips that have meme potential. Being the first one to clip and upload a memorable soundbite can make you the source of a brand new trend.
Finding a trend is only half the battle. To stand out, you need a strategy for using it in a way that feels authentic to your brand and adds value to your audience.
The biggest mistake creators make is blindly copying a trend without connecting it to their own content. The goal is not just to do the dance or lipsync the line, it’s to use the audio’s format or emotion as a vehicle for your own message. Put a unique spin on it that fits your niche.
For example:
This approach allows you to participate in the trend while still reinforcing your expertise and providing value.
Every trend has a lifecycle: inception, acceleration, peak, and decline. You want to get in during the acceleration phase. If you're one of the first few hundred people to use a sound, it may be too early to get traction. But if you see a sound has over a million uses, you’re probably too late, and your video will be buried. Again, that 10k-100k zone is often the ideal time to jump in.
This is a simple but game-changing habit. Whenever you find a sound you like - even if you don't have an idea for it yet - add it to your Favorites. To do this, just tap the spinning record icon and then tap “Add to Favourites.” This builds a personal library of potential audios. Then, when you’re ready to create content, you can browse your saved sounds instead of starting from scratch. It saves a huge amount of time and helps you produce content more consistently.
Finding a trending TikTok song comes down to being a proactive observer instead of a passive one. By thoughtfully analyzing your For You Page, using tools like the TikTok Creative Center, monitoring music charts, and paying attention to cultural moments, you can consistently discover viral audios before they peak. The key is to then adapt those trends to your niche, providing a fresh perspective that resonates with your audience and stands out in a crowded space.
At Postbase, we built our platform because we know finding trends is just the first step. The real challenge is consistently planning and scheduling that content, especially when you're managing TikToks, Reels, and Shorts at the same time. Our visual calendar was designed specifically for today's video-first world, letting you see your entire content plan at a glance and schedule your short-form videos across all your accounts without any headaches. It helps you turn those great trend ideas into a content strategy that actually publishes on time, every time.
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