How to Find Top-Performing Posts on LinkedIn

Trying to guess what will perform well on LinkedIn can feel like a shot in the dark, but it doesn't have to be. The platform leaves behind a clear trail of data telling you exactly what resonates with your audience - you just need to know where to look. This tutorial will walk you through exactly how to find top-performing posts, both your own and your competitors', so you can stop guessing and start creating content that consistently hits the mark.

Understand Your Own Wins: How to Use LinkedIn's Native Analytics

The best place to start is with your own data. Your past content is a goldmine of information about what your specific audience cares about. What you thought would be a hit might have flopped, while a simple text post might have sparked a massive conversation. Let's find out for sure.

For Your Personal Profile (Creator Mode is Your Friend)

If you're building a personal brand on LinkedIn, turning on Creator Mode is a great first step. It gives you access to more detailed analytics for your content. If you haven't enabled it, you can do so by going to your profile, scrolling down to the "Resources" section, and clicking on "Creator mode."

Once it's on, here's how to check your content performance:

1. Go to your profile page.
2. Under your headline, you'll see your Analytics &, tools dashboard. Click to view all analytics.
3. In the Analytics section, click on "Posts".
4. Voila! LinkedIn will show you your Top performing posts over the last 7, 14, 28, 90, or 365 days. You can sort this data by impressions, reactions, comments, and reshares.

What to look for:

• Impressions are not everything. High impressions mean your post was seen, but that doesn't mean it resonated. Pay closer attention to metrics that show real interaction.
• Comments are king. A post with hundreds of comments indicates that you've hit on a topic your audience is passionate about. These are the discussion-starters you want to replicate. Look for themes. Were they answering a question? Sharing their own experiences?
• Reactions show agreement. A high number of likes and other reactions means people agree with or appreciate your point of view. It's a signal of quick, easy alignment.
• Reshares show high value. Someone reshares a post when they find it so valuable they want their own network to see it. These are your most powerful pieces of content, as they have built-in amplification. Make a note of any post that gets a lot of reshares - it's pure gold.

For Your Company Page

Company Pages offer a slightly more robust, though less intuitive, analytics dashboard. The process to find what's working is just as straightforward.

1. Navigate to your Company Page and click "Analytics" from the left-hand menu.
2. Select "Content" from the dropdown menu.
3. This will show you a list of your recent updates. By default, it's sorted by date, which isn't very helpful for our goal.
4. Click on the column headers for Impressions, Engagement rate, or Clicks to sort your posts from highest-performing to lowest. The engagement rate is often the most useful metric, as it normalizes for reach and shows you which content was the most compelling to the people who actually saw it.

Here you'll see a clear picture of what made your page's followers stop scrolling. Was it a behind-the-scenes video of your team? A text-based story about a customer success? A carousel slide explaining a challenging concept? The data will tell the story.

Go Undercover: Analyzing Your Competitors' Top Posts

Analyzing your own content is fantastic, but it only tells you what your audience thinks. To get new ideas and understand broader industry trends, you need to look at what's working for others. This doesn't mean copying them - it means learning from them.

Step 1: Identify Your Benchmarks

Make a list of 5-10 competitors or industry leaders in your space. Don't just pick direct competitors. Include influential accounts that your target audience follows. These could be individual thought leaders, creators, or complementary brands. Who are the people everyone in your field is talking about? Add them to the list.

Step 2: Become a Content Detective

This part is manual, but it's incredibly insightful. Go to each profile or page on your list and go into their "Posts" or "Activity" tab. Scroll through their content from the last 3-6 months. Your goal is to find their home runs - the posts that clearly outperformed everything else.

You can spot them easily without seeing their private analytics. Just look for the posts with a visibly higher number of reactions and - more importantly - comments compared to their other posts. Every account has an average engagement level. You are looking for the outliers that are 5x or 10x that average.

For example, if an account typically gets 50 likes and 5 comments, a post with 300 likes and 80 comments is a clear winner. Analyze that post very carefully.

Step 3: Spot the Winning Patterns

As you analyze these top-performing posts across different accounts, document your findings. You'll start to see patterns emerge. Ask yourself these questions:

• What was the format? Was it a simple text post, a text post with one image, a multi-image carousel, a native video, a poll, or a document (like a PDF carousel)?
• What was the topic? Was it a personal story, an industry prediction, a practical "how-to" guide, a controversial opinion, or a question for the community?
• What was the tone? Was it inspirational, educational, behind-the-scenes, humorous, or data-driven?
• How did it start? Pay special attention to the first line of the post - the hook. What made people stop scrolling and click "see more"? Often, the most successful hooks are simple, direct questions or bold statements.
• Was there a call-to-action (CTA)? Did the post ask a question to encourage comments? Did it prompt people to tag a colleague?

After reviewing a few key players, you might discover that carousels explaining complex topics are driving massive engagement across your niche, or that personal, story-driven posts get the most comments. This is invaluable information you can use to shape your own strategy.

Cast a Wider Net: Finding Popular Content with Hashtags and Topics

Finally, you can find top-performing content outside of specific accounts by using LinkedIn's search functions. This is a great way to discover new content formats and rising trends.

Let's say you're in the B2B marketing space. You can search for a broad hashtag like #B2Bmarketing or a more specific one like #demandgeneration. In the search results, click on the "Posts" tab. By default, LinkedIn often shows you "Top" posts first. This feed is an algorithmically curated collection of the most engaged-with content related to that hashtag.

Scroll through this feed and apply the same detective work as you did with your competitors. What common threads do you see in the highest-performing posts? Are people sharing personal failures? Are they posting surprisingly simple text-only advice? This gives you an even broader perspective on what the LinkedIn community as a whole is interested in right now.

Turn Insights into Action: What to Do With Your Findings

Gathering all this data is useless if you don't do anything with it. Finding the top-performing posts is just the beginning. The real growth comes from applying what you've learned.

Double Down on Winning Topics

If you noticed that your posts about team culture consistently get high engagement, make that a recurring content pillar. If your competitors see success with posts about an emerging tech trend, find your own unique angle on that topic and join the conversation.

Repurpose and Remix Your Formats

Did a text post of yours spark an amazing discussion? Try turning the core idea into a visual carousel to reach a different segment of your audience. Did a competitor's simple video do well? Think about how you could adopt a similar style for your own brand. Repurposing proven ideas into new formats is one of the most efficient ways to create great content.

Refine a Data-Informed Content Strategy

Use your insights to build a content plan. Instead of brainstorming ideas from scratch, start with the topics and formats that you know work. Plan to create:

• Two posts this month digging into your most-commented-on topic.
• One carousel styled after the ones performing best in your industry.
• One post that asks a simple, open-ended question like your most engaging post last quarter.

Over time, this data-driven approach removes the guesswork. You start building a content engine that produces reliable results because every piece is based on a proven concept.

Final Thoughts

Consistently finding top-performing posts on LinkedIn isn't about having a secret trick, it's about building a consistent habit of listening to the data. By regularly reviewing your own analytics, studying what resonates for others in your field, and turning those insights into an actionable plan, you create a powerful flywheel for organic growth.

We know that digging through different native analytics platforms can get tedious, especially when you manage several accounts. That's why we built the analytics dashboard in Postbase to put all your performance data in one clean, simple view. You can see what’s working across all your connected profiles - LinkedIn included - without having to jump between tabs, helping you spot successful content patterns faster so you can get back to creating.