How to Find Reach on LinkedIn

Ever posted on LinkedIn and felt like you were just shouting into the void? You’ve crafted a great message, but you have no idea how many people - or more importantly, which people - are actually seeing it. Understanding your reach is the first step to turning your LinkedIn presence from a guessing game into a growth engine. This guide will walk you through exactly where to find your reach, what the numbers mean, and how you can intentionally grow it.

What Exactly is Reach on LinkedIn? (Hint: It’s Not the Same as Impressions)

Before we go hunting for metrics, let's get our terms straight because LinkedIn talks about two key numbers that often get confused: reach and impressions.

• Impressions: This is the total number of times your content was displayed on screen. If one person scrolls past your post in their feed three separate times, that counts as three impressions.
• Reach: This is the total number of unique people who saw your content. If that same person sees your post three times, it only counts as one person reached.

Think of it like this: if you show a flyer to a room of 100 people, your reach is 100. If some of those people look at the flyer a second or third time, your impressions might be 150 or 200, but your reach is still 100.

While impressions are useful for gauging overall visibility, reach tells you how broad your audience is. For a Company Page, LinkedIn now explicitly shows 'Reach' in the analytics dashboard. For personal profiles, the primary metric you'll see is 'Impressions', but by analyzing it, you can get a strong sense of how many unique profiles your content is touching.

How to Find Your Reach on LinkedIn: A Step-by-Step Guide

Finding your analytics isn't hidden away, but the location differs slightly between personal profiles and Company Pages. Here’s how to access them.

1. For Your Personal Profile

LinkedIn puts basic analytics right on each post you share from your personal account. It’s perfect for a quick performance check.

Step 1: Go to One of Your Posts
Navigate to your profile and find a recent post you've shared. Below the post content, you'll see a small graph icon followed by a number of impressions or views.

Step 2: Click the Analytics View
Click on that impression/view count. This will open a detailed pop-up window with more information.

Step 3: Analyze the Breakdown
Inside this window, you’ll find:

• A basic graph of Views over time in the first 7 days. LinkedIn usually shows this for videos.
• Total Impressions: This is your key proxy for reach on a personal post.
• Engagement Breakdown: You'll see the total number of Reactions, Comments, and Reposts.
• Demographics: This is where the real gold is. You can see the top companies, job titles, and locations of the people who saw your post. This tells you if you're reaching your target audience - the software engineers at SaaS companies you wanted, or a random mix of students and recruiters.

While you can't see a "unique reach" number here, seeing the total impressions and, most importantly, the demographics of who saw the post gives you a powerful understanding of how far your content is traveling.

2. For Your Company Page

Company Page analytics are more robust and centralized, offering a dedicated dashboard to track performance over time.

Step 1: Go to Your Company Page
Navigate to the Company Page you manage. On the left-hand navigation menu of your admin view, click on Analytics.

Step 2: Select "Updates" from the dropdown
The Analytics dashboard will open, defaulting to an overview. From the dropdown menu, choose Updates to view your content-specific performance.

Step 3: Set Your Date Range
At the top of the Updates page, you can select the time period you want to analyze, from the last 7 days to the last year, or a custom range.

Step 4: Review Your Performance Metrics
Here you’ll find a treasure trove of data. The main graph will show you metrics over time, and below that, you'll see a list of every post from that period with the following details:

• Reach: The estimated number of unique members who saw your post. This is the direct reach metric you’re looking for!
• Impressions: The total number of times your post was viewed.
• Reactions, Comments, Shares: The core engagement numbers for your post.
• Click-Through Rate (CTR): The percentage of people who saw your post and clicked on it. This is a huge indicator of how compelling your content is.
• Engagement Rate: The total number of engagements (reactions, comments, shares, clicks) divided by the total number of impressions. A high engagement rate is one of the best ways to signal to the LinkedIn algorithm that your content is valuable.

By sorting this list by Reach or Engagement Rate, you can quickly identify your top-performing content and start looking for patterns.

Proven Strategies to Increase Your Reach on LinkedIn

Finding your reach is only half the battle. The next step is to make that number grow. Reach isn't just about getting lucky, it's about following a consistent, audience-focused strategy. Here are proven methods to expand your influence.

1. Create Content That Sparks Conversation

The LinkedIn algorithm rewards content that generates engagement, especially comments. When people comment, LinkedIn shows your post to more of their network, creating a ripple effect.

How to do it:

• Ask a Specific Question: Instead of ending your post with "What do you think?", ask something more direct like, "What's the one tool in your marketing stack you couldn't live without?"
• Use Polls: Polls are an incredibly easy way for people to engage. They're quick, low-effort, and people love sharing their opinions. Ask a thought-provoking question related to your industry.
• Share a Personal Story with a Business Lesson: Raw, authentic stories about failures, lessons learned, or career pivots resonate deeply. People connect with people, not just brands. Frame your story with a clear takeaway your audience can apply.

2. Be Strategic with Hashtags

Hashtags help LinkedIn categorize your content and show it to people who are interested in a specific topic, even if they don't follow you.

How to do it:
Aim for a mix of 3-5 relevant hashtags.

• 1-2 Broad Hashtags (#marketing, #leadership): These have huge followings and can give you an impressions boost.
• 2-3 Niche Hashtags (#contentstrategy, #b2bsaas): These connect you with a more targeted, engaged audience. This is often where you'll find your best conversations.
• 1 Optional Branded Hashtag (#YourCompanyName): This helps you categorize your own content and makes it easy for others to find posts about your brand.

3. Respond to All Comments (Especially Early On)

The first hour after posting is golden. If a post gets early engagement, LinkedIn's algorithm is more likely to give it broader distribution. Responding to comments adds to the conversation count and signals that your post is timely and interactive.

Don't just say "Thanks!" Ask a follow-up question. Tag the person. Add more value to the conversation. This keeps the momentum going and shows potential followers that you're active and engaged in your community.

4. Post Visually Appealing Content

A wall of text is easy to scroll past. Break up your content and grab attention with visuals.

Content formats to try:

• Carousels (PDF Documents): These are hugely popular because they are so interactive. You're giving your audience bite-sized chunks of information they can swipe through at their own pace. You can create these easily in Canva and upload them as a document.
• Short-Form Video: Native video performs well on LinkedIn, especially short, subtitled videos that share a quick tip or tell a brief story. You don’t need slick production, your phone camera is often good enough if the content is valuable.
• Simple Graphics with Text Overlays: A striking image with a bold quote or a key statistic is an easy way to make your point stand out in the feed.

5. Engage with Other People’s Content

Your reach isn't just determined by what you post, it's also influenced by your activity across the platform. When you leave thoughtful comments on other people’s posts, especially those from industry leaders, you're not just engaging with them - you're getting visibility with their entire audience.

Dedicate 15 minutes a day to contributing to conversations in your industry. Don’t just comment "great post!". Add your own perspective, ask a question, or build on their point. This is one of the most organic ways to grow your network and, consequently, your own reach.

Final Thoughts

Tracking your reach on LinkedIn is about more than just vanity metrics, it's about understanding if your message is landing with the right audience. By regularly checking your post analytics and focusing on creating conversational, value-driven content, you can move from hoping for views to systematically growing your professional presence.

To make this process even easier, we built Postbase with a clean analytics dashboard that brings all your cross-platform data into one place. This helps our users quickly see which LinkedIn posts are working without getting lost in complicated reports, so they can focus on creating more of the content their audience loves.